Densha de Super Mario Galaxy

By Spencer . November 5, 2007 . 12:30pm

smbgad.jpg5-something-AM while riding the Yamanote line home (the main train line that circles Tokyo) I spotted the left screen switch into a Super Mario Galaxy commercial. I fumbled to grab my phone and snapped a horrible picture since it was stuck in “wallpaper” size mode. Blurry picture yes, but the message is clear: Nintendo is advertising Super Mario Galaxy in Japan beyond occasional TV ads. This is the only time I’ve ever seen the ad though and riding the Yamanote line is a daily activity.


Video ads on the train are nothing unusual. Sony did it for Crisis Core and Namco Bandai is doing it for Ace Combat 6. Nintendo runs train ads quite frequently too. I often see sequences that start off with a manner quiz, possibly from their Common Sense Training DS game. However, all of these sequences end advertising titles in their Touch Generations series. Previously the ads featured Theta, now they moved on to DS Bungaku Zenshuu.

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  • That’s sweet man. I hope it’ll get the recognition it deserves there, considering Mario is such a popular icon. By the way, you live in Japan? What do you do there? I’m thinking of going over after my 4th year of animation here and teach english. Is it a good place to live???

  • Aoshi00

    Dang Spencer, riding a shinkansen at 5am in Jpn, that’s life. I got to go there one of these days, it sounds like you’ve been staying forever, thought you were just there for TGS. I wish we have ads this cool over here, instead the NY subway trains are old and dirty.

  • @bigmac996 – I’m in Japan *temporarily*. I tend to bounce around a lot since being a journalist doesn’t tie you down as much. Being an English teacher is probably the number one way of getting a visa. I mean it’s a city and all similar to New York, but much safer.

    @Aoshi – yeah staying in Japan is pretty sweet. I remember the NY subway quite a bit it wasn’t that bad… I mean at least you have room to breathe on the train during rush hour! Hahaha.

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