NIS America spreads their wings to the casual crowd

By Spencer . November 20, 2007 . 9:43am

nisanewlogo.jpgRemember yesterday’s announcement about Puchi Puchi Virus? It’s not going to be the only casual game from NIS America. They have a new localization team handling the title and a new orange logo with wings to distinguish their casual games from their usual titles.

 

Haru Akenaga, the president of NIS America, explains the decision, “our core audience will remain the same, but we will also appeal to the information rich yet time poor casual gamers with unique and distinctive titles.”

 

What do you think? Is it good for NIS America to attract a new crowd? A second audience acts as a safety of sorts and it provides NIS America with another source of income so they can take risks on other games. Or are you worried that the lure of an easy casual gaming buck is going to shift their resources towards more quirky puzzle games and less tactical games?

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9 Responses to “NIS America spreads their wings to the casual crowd”

SomeDude Says:

“Or are you worried that the lure of an easy casual gaming buck is going to shift their resources towards more quirky puzzle games and less tactical games?”

That one. The worried one. That’s my choice.

matty Says:

Good! As the logo shows, they’re spreading their wings.
They haven’ mentioned any new titles as I recall, so it’s good that they’re keeping busy with other projects and hopefully being in the big bucks. Then, we might get to see those Rhapsody sequels later on.

Atlus U.S.A has also mentioned recently that they will be publishing games for the Xbox 360.
I just think this will show more new and interesting games with different styles.

Keriaku Says:

Well seeing their keeping their old logo as well, it doesn’t seem like all their resources will be going to this, a big chunk of the company is still definitely they old stuff as well.

JeremyR Says:

I think they needed a bit more of a differential than simply adding a pair of wings to the logo. That will only confuse people I think and creep them out (it makes the N look like a flying snake).

They should have had a brand new logo for their casual stuff, but incorporate the NISA name. Like maybe a logo of a little girl or grandmother playing a game, so they keep the branding , but at the same time, clearly make people realize it’s not typical NISA fare.

Sort of like EA Sports vs other EA titles.

Edward Smith Says:

I think it will be good for them. Seriously, NIS America is one of the few game companies I think sincerely pay attention to what their fans want and what they are saying. As long as the company keeps that heart, this can be nothing but good.

jeffx Says:

More power to them. Thing is I won’t be buying most of these, unless they’re real hot games that feature cameos from NIS’ _real_ IP. Read: fan service.

Also: “information rich yet time poor casual gamers” WTF does that even mean? Does that mean if you’re a hardcore gamer, you’re “information poor but time rich”? There goes my engineering degree.

If NIS is reading this: Ar Tonelico 2, Mana Khemia, etc. Also, start a SHMUP branch.

Dr. Slump Says:

I like all kinds of games, so this isn’t just good for them, it’s good for me. I don’t see any reason to be worried. They have always focused on quality games, and I don’t see why that would change now.

Symphony Says:

I’m glad that NIS is branching out. They are an amazing company and I hope the best for them. The way that they treat their fans is incredible.

meikiyou Says:

the logo for NIS casual being used for first time on ds?It looks more like ” hey hardcore games this is a game far off for you all this is just for nintendo noobs” once that casual gamers doesn’t know very well NIS and doesn’t care about the developer/publisher, it would be nicer if alongside with something casual comes some nice rpg

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