Japan and ultraviolence, CERO Z games are catching on

By Spencer . December 7, 2007 . 11:56pm


While many publishers shy from releasing CERO Z games, Microsoft embraced the AO equivalent as part of their strategy to breakthrough to Japan. And it’s starting to work. This photo is from Bic Camera in Shinjuku where a number of CERO Z games are sold out. I guess it makes sense that the Godfather is gone since it came out in January. Saint’s Row and Hitman: Blood Money are somewhat recent, both games came out in the summer. The Gears of War / Dead Rising double pack is the newest addition, which just came out on November 1st. Of course this is just a single store and it is unknown how many copies Bic Camera was carrying of each game. However, some gamers in Japan are buying these titles and 40,811 other people purchased Assassin's Creed, the most recent CERO Z game, when it came out in Japan last week.  

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  • Aoshi00

    I hope this is a sign of the 360 catching on in Jpn. I mean, they’ve got the games covered even w/ JRPGs. Mircosoft just needs to have better marketing over there instead of the nonsense highschool girl ads. The recent update locked a lot of Jpn users out of US video contents though, so that’s a setback..

  • Veilknight

    At the very least, you really have to applaud Microsoft for their efforts of trying to win over Japan with the 360 compared to how they originally handled the marketing of the Xbox overseas for what was the company’s first endeavor in the home console market. Although I seriously doubt CERO Z titles are the answers to all of Microsoft’s problems in Japan, an increase in sales of 360 games at least shows they’re heading in the right direction and are making somewhat of a progress, I suppose. Assassin’s Creed selling 40,811 copies isn’t bad, though definitely doesn’t compare to how well it sold in the United States, being 1 million copies, according to a report by Ubisoft, yet alone sales numbers of a Final Fantasy or Dragon Quest RPG.

    The only thing left to do, really, is to wait and see if this falters or continues until the rest of the year and beyond. Whether Microsoft succeeds or fails is still up in the air, but what can’t be denied is that they actually did somewhat try to appeal to a Japanese audience this time around, even if their marketing schemes fell through deaf ears from gamers in Japan. Although it may be too early to be seen, Lost Odyssey has the potential to be the killer-app Microsoft needs to capture the hearts of Japanese players worldwide, which I’m sure they’re leaning on. It’s far too late in the game now for Microsoft to drop out now as well, if they did just that, then the 360 really will have flopped overseas in the land of the rising sun.

  • A freind of mine teaches English to school children in Japan. A lot of them are very young and the other day one was asking him about “Carl Johnson” and “Gorandu Thefuto Oto.” It’s kind of funny because the kid doing the asking was about 8 years old.

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