Atari spends a pretty penny to keep the Dragon Ball Z license

Dragon Ball Z comes with a hefty price tag. Atari had to make a $2.7 cash payment to FUNimation and lose $0.8 million in recoupable royalty advance. The total sum of $3.5 million means Atari has the exclusive rights to publish Dragon Ball Z games in the USA until January 2010. Since the Dragon Ball Z license is one of Atari’s strongest assets, it’s expected they would come to an agreement with FUNimation. But is Goku really worth $3.5 million?