How successful were the Burger King advergames?

By Spencer . January 7, 2008 . 2:46pm

bking.jpg

Short answer: extraordinary successful. Pocketbike Racer, Big Bumpin and Sneak King (my personal favorite) sold a staggering total of 3.2 million copies. Burger King benifited from the deal too with a 40% increase in profits over the year. While that statistic does not take Burger King's other aggressive advertising initiatives into account, sales of the game alone forced people to walk into the home of the Whopper to purchase them along with a value meal. I admit the tactic worked on me. I despise eating fast food, but I happily strolled into Burger King to buy Sneak King.



Related Posts

4 Responses to “How successful were the Burger King advergames?”

Dan Zuccarelli Says:
January 7th, 2008 at 3:20 pm

Same here, I never eat Burger King, but made the stop and picked up all 3 games

Mr. Shen Says:
January 7th, 2008 at 4:55 pm

I missed out on the opportunity to purchase the games because I didn’t own a 360 at the time.

I hear they were great for extra % on trade-in values at the local game store though.

Dan Zuccarelli Says:
January 7th, 2008 at 8:07 pm

very true, and I think Gamestop actually sells them used for 3.99 each (the original purchase price)

Peter Says:
January 14th, 2008 at 2:44 am

If I may ask, were did you get this information? Is there a rapport or something of this advergaming campaign?

Best regards,

Peter Davelaar

Leave a Reply

Siliconera Tests
Siliconera Videos
I'm Feeling Lucky

Featured Posts





Earlier on Siliconera