Sony starts PS3 game development program in Hong Kong, no one shows up

By Spencer . April 11, 2008 . 11:02am

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Sony Computer Entertainment Hong Kong Limited set up a boot camp for aspiring game developers called the Hong Kong Digital Creation Camp. The program consists of weekend courses in game design taught by Sony specifically for PlayStation 3 production. One thing that makes the program unique is students get to use actual PlayStation 3 development tools. I don’t believe has ever happened in Asia outside of Japan. Hong Kong might not be a major hub for game development, but there are local development studios. Some even make Wii and DS games. However, people that graduate from this program will probably compete to be one of the few (or first) PS3 designers in Hong Kong.

 

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SCEH seemed excited about the initiative. They kicked off sign-ups with an event at Sham Shui Po. Some people call it the Akihabara equivalent of Hong Kong probably because of the high density of electronics stores. Sham Shui Po doesn’t have an abundance of maid cafes though. Angelababy, a local model, acted as the ambassador for the event. Unfortunately, few people showed up. I was there standing next to press eager to take photos of Angelbaby. There was also a line of high school aged kids crowding around the exit hoping to get an autograph from her.

 

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Here is a photo of the line and actual people filling out applications to sign up for the course. I was hoping to see some student developed PlayStation 3 or PSP games there. Instead Genji: Days of Blade, Folklore and Gran Turismo 5: Prologue were on display.

 

A missed opportunity?

 

Photo credit Spencer/Siliconera. 


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  • http://magical-girl.com/ alice

    She is pretty cute!

  • SomeDude

    Agreed, on all counts. Looks like a missed opportunity for people who want an opportunity to get into the industry, and Angelababy does indeed look pretty cute.

  • Aoshi00

    Interesting.. wonder how much to enroll in these courses.

    It’s probably not right to say this, but cosplay should be left to girls who look as hot as Angelababy.

  • cv

    who cares about Shi**y PS3 anyway?

  • jimbo

    Your mom, because thats the only thing that can fill her snatch

  • zergs

    Korea is a place of hardcore farmer…. erm… Gamers, not a development country, show them a blizzard/starcraft art contest and they will kill to show up, they should made this show in USA or EU

  • Archer

    Unfortunately, Dragon Center doesn’t have the heaviest traffic… (It does house a relatively large Welcome supermarket, a a Joint Publishing bookstore, and a Konami store which sometimes holds small Yu-Gi-Oh tournaments. But that’s really all it has to offer… To me anyways…)

    Bad Judgment call on SCEH’s part.

    The advertisement they put up is hilarious as well. (You too, can become the next Kojima Hideo! JOIN NOW!)

  • AshStampede

    I would have killed for somthing like this, no this exactly in the uk. I mean liverpool as in (sony liverpool – wipeout guys) are like 30min drive. Sony do this boot camp in the uk.

  • mf_fm

    if sony had a camp for “how to MOD ps3″ in H.K.

    it will be pack with people, the whole Sham Shui Po will be packed, no in fact, the entire china will pack hong kong to learn how to mod a ps3.

    bad move sony, chinese people don’t give a sh!t about making games for your ps3, but we do care on how to mod the ps3.

    and we “the chinese” will hack it asap for all people, just like ps, ps2 and psp, hell yea~!!

  • Squall3031

    did the chinese really hack PSP first? i didn’t know X-D

  • Archer

    IP ban that troll please. His generalization of the population as being nothing but a bunch of pirates and counterfeiters is very inappropriate.

    The PSP was hacked first hacked in Spain by the way.

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