Atlus Has A Sense Of Humor About ESRB Leaks

By Spencer . December 5, 2008 . 9:32am

image Oh my, what have we done. We discovered Atlus was publishing My World, My Way (aka Sekai wa Atashi de Mawatteru), Steal Princess, and The Dark Spire before they got a chance to announce any of these. They still haven’t announced the latter two which has led to speculation about what The Dark Spire is. Kid Marin who suggested Genmu no Tou to Tsurugi no Okite sounds like he’s on the ball. Poor Atlus.

 

I braced myself for an inevitable angry e-mail since, you know, publishers like to announce their games on their schedule. Instead Aram Jabbari, Public Relations Manger, at Atlus sent me the following “announcement”.

 

ATLUS TO MAKE ALL FUTURE GAME ANNOUNCEMENTS THROUGH ESRB WEBSITE

 

Unprecedented move to revolutionize game reveals

IRVINE, CALIFORNIA — DECEMBER 4, 2008 — Atlus U.S.A., Inc. today turned gaming PR on its head with the news that all future Atlus game announcements will be revealed first on the ESRB website.

 

“Our experiment has been a rousing success,” said Aram Jabbari, Manager of PR and Sales, beaming.  “Allowing information about our upcoming titles to be silently posted on ESRB’s website has been a triumph, and we’ve decided to abandon all direct, overt disclosures of our future games in favor of quietly allowing the posting of new titles onto ESRB.org.  Every other publisher puts their press releases out there in the same distribution channel, and sometimes the news gets overlooked.  By sneaking all future game announcements onto the ESRB website for just a handful of passionate editors to find, we distance ourselves from industry conventions.”

 

Atlus will start this groundbreaking game launch tactic in 2009, and hopes to continue the practice as long as it remains effective.

 

“We’re sure we’ll have everyone doing this at some point, following in our footsteps.  And maybe at some point it will force us to change direction.  But in the mean time, we really feel that indirectly leaking all future game announcements and hoping a few people stumble upon them and tell everyone they know is the best way to go at this juncture.”

 

###

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal.  The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

 

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

 

This press release was a joke. (note: emphasis is mine)

###

 

Well, I suppose this officially confirms Steal Princess and The Dark Spire, but now I feel kind of bad. Should I say sorry?

 

Images courtesy of Atlus.


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  • Douglas

    Spencer, how could you!?! It was probably part of their plan to make you feel bad too, that crafty Atlus. Nevertheless, this is pretty amusing. Maybe you should make an announcement: “Siliconera promises to be a good boy/girl/website from now on and wait for press releases” ;p

  • Simon

    LoL.. go spoil more of their press releases.. though the 3 games mentioned i have not a single interest on, it is still fun to hear.

  • ryne11

    I don’t care who you are, that’s funny right there

  • http://cigarettesandcoffee.com jeffk

    Like I needed another reason to love Atlus. Awesome.

  • Volcynika

    Good lord, I love Aram. He’s so awesome.

  • jeffx

    absolutely hilarious. I laughed. Good one from Atlus.

    Don’t worry Spencer, I have personally seen some Atlus staff drop very kind words about Siliconera. You’re constantly putting them in the spotlight (as they should be) and if anything, you’re getting us much more excited about their games than simple press releases would. There’s no way they can’t appreciate that.

  • Mikael

    I agree this is pretty hilarious! just shows how awesome Atlus are!

  • http://www.aksysgames.com/ matty

    Release the hounds!- no, wait.

    Really, this is brilliant!

  • Pichi

    Another reason why I love Atlus!

  • Lucky

    Ahaha Atlus is full of jokers.

    If you’ve registered as an Atlus faithful, you know what I mean…

  • http://userrankings.com/ Jim

    haha! great to hear they still kick ass at Atlus!

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