Fitness Company Takes A Bite Out Of The “Hero” Frenzy

By Spencer . June 30, 2009 . 8:42pm

fitnessLove or hate it, Guitar Hero is a huge brand. Activision has made it a point to trademark (insert music instrument here) Hero to capitalize on the success of the series. New trademarks popped up for Fitness Hero and Workout Hero, but…


… they aren’t from Activision. VPT Technologies, a fitness company specializing in exergaming (think Wii Fit) registered both names in the USPTO. No word on their plans, but their website mentions a web based fitness system.


Wii Fit was a smash hit. Guitar Hero sold millions and millions of copies. Can Fitness Hero piggyback on the success of both products?



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  • This is getting ridiculous. I play that game four days a week — in the gym.

  • Bubba

    Gearbox Software trademarked a bunch of “— Hero” games too related to first person shooting games, like War Hero and World War II Hero. Seems like a bunch of companies are jumping on the bandwagon just as it’s losing steam.

  • Mazen

    A huge brand that doesn’t make profit lets see if these upcoming games makes them profitable I think it will be again excieve advertising to make them sell which in turn burn their revinue and make them loss money.

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