Play Magazine’s Attention "Grabbing" Muramasa: The Demon Blade Cover

By Spencer . August 27, 2009 . 12:00pm

muramasa Muramasa: The Demon Blade is coming to North America soon. Real soon. Naturally, magazines are highlighting Marvelous’ gorgeous looking game, but the way it’s being advertised in North America is quite different than Japan.


The image on the right is the first piece of concept art Vanillaware released in Japan. And the picture on the bottom is how Play Magazine is showcasing it in North America.



Hachimaki jokingly compared the cover to an infamous piece of artwork that is clearly not safe work. “Vanillaware has agreed to create new art to help us promote this game,” Shane Bettenhausen, Business Development Director at Ignition, told us in a previous interview. I wonder if this cover was what he was talking about.

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  • Vaane

    Beautiful game ruined by awful advertising in NA. Doesn’t Ignition realise that Muramasa might end up being labelled “that tentacle game”? :O

    • Probably not. Either way, there has been so much attention on this game that it’s unlikely that would happen anyway. Just let the PR people worry about stuff like that.

  • Manki

    That’s a little much. She is definitely losing that battle. If they wanted to have a sexy art they could have shown that kitsune character. I think they are trying to go for controversial marketing. It reminded me of the dream of the fisherman’s wife though. Maybe it’s a parody was in mind?… no, that mind was in the gutter.

    • Aoshi00

      Good marketing or not, got to admit this is a pretty cool piece of artwork. Kind of remind me what Playboy did w/ Oneechanbara w/ her top off. Would this entice the crowd who’s only familiar w/ the Ninja Scroll anime to buy the game?

      Call me a noob, what’s Hakimaki anyway, a Jpn fansite that pays attention to the US side of gaming?

    • I’d have to argue that Hokusai’s mind was in the gutter when he created the original piece, haha.

      • Aoshi00

        I knew there were obscene arts before, but didn’t know hentai tentacles date so far back, kind of disgusting..

        Want to play Muramasa, but I don’t want to get this on the Wii now thinking about the eventual PS3 port, if there will indeed be one. They should include that cover as the reversible game cover :)

    • M’iau M’iaut

      She loses = win for us!

      That’s certainly meant to channel the fisherman’s wife. Not a bad bit of advertising if you are targeting a crowd familar with Japanese woodcuts who may not know of the title — or who need reminding the release is upcoming.

      I’d still put Gwendolyn’s Odin Sphere cover ahead, but at least she’s finally got company……company…..two girls….gawd it doesn’t take much to put this mind in the gutter as well.

  • nametwet

    If you’re a teenager with raging hormones, it’ll definately catch your eye.

    At least, that’s what happened in my case D:

  • Dasuzero

    par for the course for Play, sadly

  • I knew exactly what famous Japanese artwork came to mind when I saw this, so I laughed. I mean, when you think about the context of the original painting and the game it’s pretty funny.

  • Like this needs anymore advertising for me.

  • ryne11


  • hitosura

    hot! lol minues th tentacles

    • cowcow

      Isn’t there a Japanese ad or picture of that girl kneeling with her entire nude backside exposed? At least I swore I seen it. They had two versions: one with her tattoo and one without.

  • Asura

    I WANT THAT AD! Where and how can I get my hands on it!?!?!?!

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