Battle Of The Bayonetta Ads

By Spencer . October 23, 2009 . 6:02pm

Usually, third party publishers like Sega advertise multiplatform games with one ad and list of all the consoles it’s on at the end.


But, Bayonetta is such a big deal in Japan it gets two ads. One attached to Sony and the other from Microsoft. Both companies are using Bayonetta to showcase their hardware and the hotly anticipated game.


Here’s Microsoft’s ad featuring the “Bayonetta loving lady.”



Sony’s ad goes straight to the gameplay.



Who wins? PlatinumGames since they’re getting gigatons of promotion, which is what every new intellectual property needs to get started.

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  • They’re really going all out with this game.
    I just found a Google Chrome Bayonetta theme on the theme download pages. Don’t know who made it though.

  • JeremyR

    I don’t get the hype over this game. Looks like a Devil May Cry or God of War clone with a woman in it. I guess just not my genre…

    • Hraesvelgr

      Yeah, I feel the exact same way. Just seems like a DMC/GoW clone with lots of female fanservice and nothing new beyond that. I don’t even get how the game got a perfect score from Famitsu… but I guess it is Famitsu and no one really takes the seriously anymore.

      • Aoshi00

        I have actually never been a big fan of the DMC or GoW series, both of which I did not finish the first games for. On the surface, it looks like that’s all it is, a clone w/ an attractive female lead. But I’ve played the demo twice now, it’s just mad fun, all the combo moves and control are implemented so well and naturally, not to mention new moves you can pull off after picking up enemies’ weapons. There’s also a witch mode where everything slows down when you dodge in the last second that lets you deal devastating chains, everything feels tight. For those who feel the infinite numbers of combos are overwhelming, an easy option is there for the less hardcore (again totally optional). I haven’t tried that yet, but if things get too tough and I die too many times, I might cheat a little to avoid pulling my hair out.At first I was relieved that the demo didn’t let me down since it was so hyped, more than that it exceeds my expectation. The soundtrack is very catchy as well. Usually I don’t care about Famitsu when they give out perfect scores since I could always find a flaw (like FFXII a fine game, but not perfect), but I think this truly deserves a 40/40 and if there’s anything bad about this game I haven’t seen it yet.

      • Ereek

        Funny you should mention this, because DMC and GoW actually play very differently.

        • I’m not sure he likes action games enough to care about the differences.

    • Volcynika

      Looks a lot like Devil May Cry because…well…one of the main people behind DMC is working on Bayonetta.

    • Xeahnort

      Yep Bayonetta is just an overhyped generic Hack & Slash.

      Dante´s Inferno and God of War III are way better than Bayonetta

      • MisterNiwa

        … Bayonetta redifines the action genre and takes it up to a new level, not even God Of War can reach it up there, because God Of War stays on the same level since the first one, there arent much changes in the gameplay.

        Dantes Inferno is just a rip off of God Of War so dont even get me started with that one.

        They are awesome, ok, but Bayonetta is godlike. :]

        • Hraesvelgr

          Redefines it by adding fanservice to sell the game, maybe. I mean, come on, “infinite climax action”? Sheesh…

          • fanservice? i dont think the main char is that good.. she looks like a ex-secretary, if i buy this game it would be because of gameplay

        • malek86

          To be honest, I don’t see how it “redefines” the genre. I played the demo, it’s really good, I like it even better than GOW… but I didn’t see any innovation in the gameplay. It’s like a better GOW/DMC, but there’s really nothing that would make me think it’s on a different level.

  • rofl xbox’s ad scared me

  • Saturnus

    XBOX lady is kinda cute. Both were pretty decent advertisements, Sony’s sure showed off the game a ton more than.

    I’m really looking forward to this game! (Gonna be getting the PS3).

    Speaking of, why did the PS3 version of Bayonetta get a lower score (1~3 points it was?) on Famitsu compared to the 360 version which got perfect? I heard about some graphical problems but didn’t think they were that bad.

    Are they that bad? :/

    • endaround

      They’re noticeable without doing the usual pixel/jaggy hunting. The textures just look really muddy on the PS3.

    • Aoshi00

      I thought the chick in the 360 ad is way hot, we have too many hot ladies w/ glasses in games recently (the “villain” in FFXIII), but I like the song in the PS3 ad. Also there are only showing part of it, there was a longer ad showing that lady in 0:07-0:08 doing acrobatics, the girl looks so beautiful in there she’s almost like CG (or is she real?)

      At first I was wondering which version to get too, but after trying the 360 demo, everything definitely looks crisper, brighter, and smoother (maybe I adjusted the camera sensitivity) while the PS3 ver looks more blurry.. I was leaning toward the 360 ver since you can’t go wrong w/ the original instead of the port, and the 360 pad happens to play better than the Dual Shock for me, so there’s no doubt in my mind now.

    • Theres a very good 2 reasons, first microsoft have lots of money (most probably more than sony) and you know what concecuences it gives, and most probably ps3 version had to be lowered in graphics so the same game can be played in xbox… *sigh* i hate multiplataform games, specially when the other plataform cant reach the quality of the other…

      • malek86

        Well, I don’t think that’s the case. It would be far too blatant. I think it’s more like that Platinum, being a small and newly formed company, doesn’t yet have the know-how to produce on a difficult platform such as the PS3, and so left the conversion to Sega, who screwed up big time because they can’t be bothered to waste too much money and time on this game either.

        Anyway, it’s not that the PS3/360 is more powerful than the other. The PS3 uses a kind of architecture, one that gives more advantages than the 360 in specific situations, while the 360 gives more advantages in others. In general, the 360 is able to push more polygons and mantain AA, while the PS3 can give out better effects. This is seen for example in NG2S, where Team Ninja upped the visuals but had to put less enemies on screen.

  • XBOX wins this one for me.

  • DudeOnly

    when i tried the demo i thought that devil may cry and god of war were crap famitsu didn’t give the game 40/40 for nothing

  • bubbba123

    I’m sorry, but the 360 ad was far more…inspired.

  • thebanditking

    If this is going to be a battle of ads then for me the PS3 one wins. The Xbox one is more original but this is an action game not Wii sports, outside of a laugh the 360 ad does little to sell the game, while the PS3 ad has game footage and a catchy song. Still not like it matters the PS3 ad could be a picture of a donkey rear with the games box on top of it and it would still sell better then the 360 one, this is Japan after all. Still wish I could make a clear cut choice for which one I want though, I just dispise the 360 pads bumpers and the D-pad is also the worst one in history (push up and it goes right XD) .

    • Hraesvelgr

      I can see the d-pad, but I don’t get how people have an issue with the 360 controller beyond that. The left stick is in a better location and the shoulder buttons are much better (especially the triggers). But yeah, the PS3 version will do better than the 360 version in Japan, even though it’s supposed to be inferior…

  • Aoshi00

    The is the full length live action commercial for both 360/PS3 rather than the shortened 15-sec spots, I think the girl is even more beautiful than the in-game Bayonetta. Not to mention the song is catchy as heck, I want the song, wonder if it’s in the game at all.


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