How Did Ubisoft Get Into Making Girl Games?

Ubisoft makes games for young girl gamers, girls who are still playing with dolls to preteens.

A girl gamer sterotypically plays slower paced games such as RPG's to Sim type games.
Cater to that crowed please

exactly. Some of us older girls are buying those pink DSes.

The only reason those crap games sell is because parents look at the title and price and go, "Hmmm, there is a girl/baby on the cover it must be for my 8 year old daughter and it's only 20 dollars as opposed to that other game which is 30-45" (Canadian currency). My parents were cheap and the only reason I didn't get these horrible games were because of those nice NES bundles. Nintendo really should really bundle good games with pink DSes and aim those at girls.

I think this is why core gamer girls are so rare. They are treated as a joke by the way company's market to them.
I mean just taking steps like in Persona portable or Pokemon where you can play as a girl is fine.

The gaming audience is expending but the core gaming audience is not and this is why. These types of gamers will buy a game every once and a while but a core gamer will support company's.

yeah I feel the same way. By making such blatantly sexist sim games (imagine babies, teacher....might as well include imagine housewife or personal slave...ah but I digress, these are just my humble opinions), the companies are just suggesting that girls really aren't into games unless those games ooze femininity. While real games are only for boys, and are masculine in nature.

I think you are overstating things. Out of all the Imagine games, how many are really sexist?

Animal Doctor, Baby Club, Baby Sitters, , Babyz, Ballet Star, Boutique Owner, Champion Rider, Cheerleader, Detective, Dream Wedding, Family Doctor, Fashion Designer (3 of them), Fashion Model, Figure Skater, Ice Champions, Interior Designer, Makeup Artist, Master Chef, Modern Dancer, Movie Star, Music Fest, Rock Star, Salon Stylist, Teacher, Wedding Designer, Artist, Babyz Fashion, Reporter, Party Planner, Soccer Captain, Teacher Class Trip, Zookeeper.


That's what, 4 baby related ones and 2 teacher related ones, out of 36 games. Throw in Cheerleader. But there are some for doctors, police, owning their own business, etc.

Granted, might be nice if they had a few science ones.

90% of the examples you listed have underlying assumptions about femininity in them, so yes they are sexist. This list wouldn't look so sexist if there was more variety in the occupations, but taken together it is pathetic. If they threw in inventor, chemist, architect, then this list wouldn't look sexist at all. Even Animal Doctor and Family Doctor though science oriented have underlying assumptions that these roles are nurturer roles and the feminine role is that of nurturer. Out of your list I see only 1 masculine occupation: detective. Those business owners own very feminine business like interior and wedding designer, so they don't really count.

They're "treated as a joke" and yet, you contribute to the pigeonholing by claiming that older girls are into slow RPGs and Sim type games. I for one love FPS. I also greatly enjoyed GTA Chinatown Wars on my white DS. Maybe instead of trying to make things specifically for females, and in doing so condescend us all, maybe they should focus more on including us in what's already available.

while you are absolutely correct. I think the point was that statistically/stereotypically most girls are into RPGs, yet video game makers refuse to cater to girl gamers in any way. That is they continue to make protagonists male, and offer lots of fan service for males.

Obviously your point was that this is still stereotypical, and I agree. I just think that the point of his/her assumption was that even in areas that are supposedly dominated by female gamers, there is no represented given to these gamers, which isn't right. Some games have started to remedy this like pokemon, but the vast majority still cater to male gamers.

Would love to see more core titles for the hardcore gamer type. Its nothing wrong making these types of games(as I have bought a few myself, and have been a core girl gamer since the NES days), but the problem is there is not enough variety in the catalog. Thus, I feel a wasted opportunity to help expand the audience as one gets older/having other interests.

Personally I feel that games shouldn't have be 'girl' oriented to be for girls. Allowing gender choice is enough (like in pokemon). All you have to do to get girls hooked is market to them. I suggested bundling pink DSes with games like pokemon. It doesn't have to be pokemon, but pokemon is a perfect beginner RPG that has gender choice.

But if you look at the media as a whole, not just games, the same thing is done for music and movies and TV shows.

Boy bands. Oprah. Twilight (and basically every other vampire novel). Titantic. Hannah Montana. Why should games be any different?

and your point is? this doesn't excuse video games in any way. Just because x, y, and z are doing it, doesn't mean it is right.

That would be ideal for many of the games out there, and they really should do this more often, as I think it would help as well.

Girl titles are just stuck in that doll/preteen or whatever way. I would love to play a more romantic sim game and things like that. Easy no brainer stuff that should be localized out of Japan to help in the expansion that way. I would like to see more of that Harvest Moon type of thing expanded more to other genres and for older audiences. Just more other genre types in general, and that's my main concern with the industry in general.

...I have a dark blue DS and my friend's boyfriend has a pink one. Way to gender stereotype, Ubisoft. :|

This shouldn't be old news. Ubisoft has been pushing out crap for awhile now. If you ask me they're in the same league as EA.

«« , i like ubisof really , but i hate this line of games , but its how DsI is advertised here in europe its a machine that takes pictures .... and has games for girls.Seriously all those tv adds make me puke ! O_O ubisof you got me on the 1st rayman , you got me on Assasins Creed and Prince of Persia , and im sorry im not a male gamer XD ! and i HAVE a blue DS !