Capcom Delays Super Street Fighter IV And Other Major Games To Avoid Q1 2010 Rush

By Spencer . December 22, 2009 . 10:18am

imageCapcom moved Lost Planet 2, Super Street Fighter IV, and the domestic release of Monster Hunter Tri from this fiscal year to the next. In plain English, that means those key titles won’t come out until after April 1, 2010.


Why? Their forecast revision explains, Capcom wants to avoid competition from other fourth fiscal quarter games, expand their lineup for the next fiscal year, and preserve the value of Capcom’s titles.


Capcom plans to release Monster Hunter Tri, Lost Planet 2, Super Street Fighter IV and Dead Rising 2 throughout the next fiscal year instead of clumping them together. Look for those games and “other major titles” between April 1, 2010 to March 31, 2011.


The onslaught of Q1 2010 games also made Capcom slash their Dark Void sales forecast. Originally, they planned to sell 1,300,000 units of Dark Void. Capcom now expects to sell 600,000 copies.

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  • Oh I get it, so this makes it easier to decide on what I want for my Birthday in April.

  • Hraesvelgr

    Arrgh, just give me Lost Planet 2 already.

    • Saturnus

      Not like the first was any good…

      • Did you play the demo? I thought it was pretty good, with the giant lizard thang and all that jazz. NOTE: I never played the first game.

      • What didn’t you enjoy about the first game? Plenty of people enjoyed it just fine.

    • TTTT

      Yes, I enjoyed the first title too.

    • The demo for LP2 was fantastic. I really want the game, and don’t like the delay, but I guess I don’t mind as well cause of all the other games coming out before then.

  • Definitely for the best. Spread it like peanut butter on bread.
    It’s kind of unsettling to see that they expect to sell less than half than they original thought Dark Void would do, but it’s good that they’re being realistic.

  • neo_firenze

    In contrast to Sega (I’d say foolishly) throwing Yakuza 3 into the frenzied March rush, Capcom is playing it super-smart on this one.

    I think Capcom, more than any US publisher, truly “gets it” regarding release timing. They released Lost Planet (2007), Devil May Cry 4 (2008), Street Fighter IV (2009), and Resident Evil 5 (2009) early in the year after the holiday rush and were rewarded with little competition and great sales. Same thing with Dead Rising (2006) releasing in a summer “dead zone”. They haven’t released their big titles this generation during crowded times, and it has paid off.

    And now that other companies are FINALLY starting to get the idea that they shouldn’t release EVERYTHING in October-November, those other companies all did the same thing by crowding a ton of big releases into March. They’re patting themselves on the back and not realizing that they aren’t really achieving the goal that they set out to achieve by holding off on these releases in the first place. Typical corporate decision making (game industry isn’t alone here).

    Capcom is actually THINKING here, and I completely applaud them for it. When such a massive portion of game sales come in the first two weeks and people forget about your release a month later, it really is important to have a good share of the spotlight for your marquee titles. Capcom is ensuring that their 2010 big names get exactly that. I’m betting it works out well for them.

    • Brilliant comment. :)

      The Q1 2010 flood probably has a lot to do with the fiscal calendar. Of course, this varies, but many companies have an April to April year. So, to avoid the holiday rush, but still book profits in the current fiscal year they followed Capcom’s strategy of spreading into Q1 2010.

      Now everyone is doing it and Capcom wisely moved their titles out of the crowded post holiday season. I agree the move should pay off for Capcom, especially if they reschedule their key titles to the summer “dead zone.”

  • Guest

    Son of a bitch……I wanted ~tri

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