By Spencer . January 14, 2010 . 1:50am
Softmax, the developer of Magnacarta 2, is promoting their RPG in an off the beaten path way. They’re working on a Magnacarta 2 iPhone app.
This isn’t a scaled down version of Magnacarta 2. It isn’t even a game. The Magnacarta 2 Title Guide has story snippets, a collection of trailers, and wallpaper. Basically, it’s a package of promotional materials bundled into an iPhone app.
On the promotion strategy, Yuon-Kyu Choi, COO of Softmax said, “We expect this title guide for iPhone will boost sales and user appreciation in North America and Europe where Magnacarta shows a strong growth.”