Marvelous Licenses Western WiiWare Games For Japan

By Spencer . February 10, 2010 . 3:13am

imageWhile Marvelous is busy licensing their games to North American publishers, they are doing the opposite at home. Marvelous announced World Game Parade, a new label that licenses Western developed WiiWare games for Japan.


Four games are part of the World Game Parade collection so far:


Katamuki Spirits from a studio in France.
Bit Boy
(renamed Bit Man!!) from Bplus in Austria.
Max & the Magic Marker (renamed Rakugaki Hero) from Press Play in Denmark.
Zombie Panic in Wonderland (renamed Zombie in Wonderland) from Akaoni Studio in Spain.


Yasuhiro Wada, Chief Creative officer at Marvelous, had this to say about picking up Bit Boy, “We really believe in creativity at Marvelous and when we saw Bit Man!! we definitely thought that this was the kind of unique and original title you couldn’t find in Japan, but could still be enjoyed by Japanese users too. So, we had to add it into our World Game Parade line-up. Bplus did a great job at localizing it and we are really looking forward to hearing the feedback from the users here.”


World Game Parade is an interesting move, similar to what Microsoft did with the Xbox World Collection, but Marvelous games will be digitally distributed and hopefully localized.

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  • malek86

    Taking into account the average japanese gamer’s interest in western games, I’m not sure this will be too successful.

    Then again, without retail costs, this will still make Marvelous some money. In the position they are in right now, they’ll take any profits they can.

  • Good lord. Their lack of marketing prevents them from selling retail Wii games…are they really going to invest resources in WiiWare of all things? They need to follow Level-5’s lead and make smart, marketable portable games if they want to stabilize that bottom line.

    Granted, for all we know, this World Parade division could be one guy sitting in an office like Marvelous USA was…but even so.

  • Jaxx-Leviathan

    I find this very interesting. I’m not very knowledgeable about market economics, but from a gamer point-of-view I think it’s the kind of chance-taking that makes the companies that dare (or are simply desperate) interesting. Plus my country kinsmen Press Play are participating, very intrigued with the progress they might make.

  • jarrodand

    Square Enix has been snatching up WiiWare localizations too (Lost Winds 1-2, Lit). Makes me wonder if there’s actually a decent revenue stream in Japan’s WiiWare, it’s pretty easily the most heavily supported of the 3 console download games services…

    • malek86

      I don’t know, I don’t see that many developers supporting Wiiware in JP. Squenix, and then? Can’t think of any other big company. Heck, not even Nintendo supports it properly.

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