Trauma Team Marketing: U.S. Vs. Japan

Hospital: The 6 Doctors, better known as Trauma Team in the West, is set for June 17 in Japan. That’s only two months away and Atlus Japan’s marketing team is on it like an ambulance to an emergency. But, the way the two marketing teams are pushing the game is quite different.

In North America, Atlus USA created video walkthroughs that highlight gameplay and explain each doctor’s specialty.

The first trailers in Japan are story focused cutscenes that introduce each character.

Now for box art. Six doctors in front and a white background? Looks like any other Trauma series game in the States.

On the other hand, the Japanese box art is colorful and has a… “close up” of Maria right over the game’s logo.