Trauma Team Marketing: U.S. Vs. Japan

By Spencer . April 9, 2010 . 2:45pm

Hospital: The 6 Doctors, better known as Trauma Team in the West, is set for June 17 in Japan. That’s only two months away and Atlus Japan’s marketing team is on it like an ambulance to an emergency. But, the way the two marketing teams are pushing the game is quite different.


In North America, Atlus USA created video walkthroughs that highlight gameplay and explain each doctor’s specialty.



The first trailers in Japan are story focused cutscenes that introduce each character.



Now for box art. Six doctors in front and a white background? Looks like any other Trauma series game in the States.

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On the other hand, the Japanese box art is colorful and has a… “close up” of Maria right over the game’s logo.


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  • eliel

    i think the US box art looks better…

    • EvilAkito

      But the Japanese box art has boobs.

      • MisterNiwa

        Boooooobs! >:O

  • Code

    DID SOMEONE SAY PARTY AT THE HOSPITAL!? *drives school bus through the front doors*

    • MisterNiwa


      Took you some time dawwwg. Lets party in the Emergency Room! :^D

  • Pichi

    US box art is much more appropriate for the subject.

    • Code

      But… butt, what about the parties, action, motorcycles and ghostbusting!? The sex appeal, you know! Healing people to the extreme!! I’m not seeing any of this in the US cover! I don’t know about you, but if being a doctor doesn’t involve all that, I dunno if I’m the medical field is ready for my kind of healing!

      • Aoshi00

        Any chance we would get a reversible cover? Both look so good, especially the Jpn one. If not, this warrant importing an extra copy I kid you not :)

        The US “Heavy Rain” cover features boobs too :) *eyes drawn to Maria’s ample…*

        • doubleO7

          A reversible cover would be nice. Or a the very least maybe Atlus USA could use the Japanese box art for the cover of the manual? Just a thought.

          • Aoshi00

            That’s true, they do that sometimes, using the Jpn cover art on the manual so we get the best of both. I preferred the Jpn cover showing Bayonetta’s back, but that was on the back of the US box.. would be nice if they include Jpn voice track, but then the medical terms would be too difficult anyway (and I’m not good at the Trauma games to begin w/..)

        • Yea, I’m with Aoshi on this one. That Japanese cover looks way more colourful. The U.S. cover looks kind of…lifeless. Reversible cover would be really nice.

    • I agree. I like how the focus is on just the characters, which is what I would expect from a game with six medical professionals. The Japanese box seemingly has no idea what it’s supposed to be. If it wanted to suggest a mix of medical drama and regular drama, the composition leaves a lot to be desired. For once, the US box art is superior, if a little too understated.

  • Have to agree, US box art and marketing is significantly better. I’m kind of shocked at just how different the approach of the 2 Atlus’ is.

    • jj984jj

      It makes sense since Trauma Center/Caduceus was never successful in Japan while it had a fanbase here, so Atlus JP is trying a different approach while Atlus USA is tying it to the previous Trauma games.

      • Aoshi00

        Also this is the first Trauma game that actually have Western characters instead of Jpn cast being Americanized like Phoenix Wright.

        • Zeik56

          Actually New Blood was specifically set in Alaska as well.

          • Aoshi00

            You’re right, I forgot about New Blood, I guess they have shifted to the Western audience since then. I was thinking about Derek Stiles originally being Tsukimori Kousuke in the Jpn ver..

  • Cloud_ST

    Can’t…resist…to the cleavage….

  • 5parrowhawk

    In terms of layout and aesthetics the JPN cover is still more to my tastes, I think, but this is one of the (rare??) cases where the US cover actually does communicate the game’s subject matter much more clearly. Kudos to the Atlus USA team for “getting it”.

  • Eddie

    I like both but I do enjoy the Japanese box art better, simply because of the vibrant colors and framed pictures. The boob shot wasn’t necessary but I am not surprised.

    • Zeik56

      The Japanese box art would make for a nice poster, but it’s not a particularly fitting box art for the game.

  • discoma

    If I didn’t know better, I’d say that the Japanese cover art makes the game look like some kind of ero-dating sim.

    • sfried

      I couldn’t have said it better myself. That close-up of Maria does look suspiciously suspect. The fact that this is essentially the same illustrator from Persona 3/4 doesn’t help matters, but…high-school dating in a med scenario would just be kinda…

      • Tokyo Guy

        But from a visual composition perspective the Japanese box art is far more dynamic and eye catching, which is exactly what companies need/want to move product.

        And the logo for the US game looks absolutely terrible. Uninspired, generic typeset that makes me think back to Breath of Fire 3 and 4.

        • sfried

          Funny nobody mentioned the European box art which looks significantly better than the US version.

  • I approve of the picture on the lower right on the Japanese box. Doubt that happens anywhere near the bathtowel scene though…

  • Aoshi00

    Check out the Jpn official site, pretty cool theme song. There are two char trailers up so far, one for CR-S01 (Cloud…) and one for Gabriel (Spike…)

    Nabatame Hitomi as Maria, the Jpn cast sounds awesome..

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