Demon’s Souls Sells Triple What Atlus USA Expected

By Spencer . April 14, 2010 . 9:26am


We know Demon’s Souls and Shin Megami Tensei: Persona were hot items. Thanks to Atlus USA’s localizations, Atlus Ltd reported a notable bump in operating profit.


Now we know how well. Parent company, Index Holdings (note: Atlus is a fully owned subsidiary of Index Holdings) posted interim sales figures of Atlus’ products. In Japan, Shin Megami Tensei: Persona 3 Portable sold above expectations. Atlus planned 170,000 units. Actual sales were 225,000 units. Meanwhile, Shin Megami Tensei: Strange Journey was slightly underweight. Atlus expected 170,000 units too, but Strange Journey only sold 152,000 units. Shin Megami Tensei: Strange Journey, released on October 8, had an extra month of sales on Persona 3 Portable which Atlus brought to retail in November 1.


Atlus USA had a modest goal of 35,000 for Shin Megami Tensei: Persona. The remastered PSP game sold 49,000 units in North America. Good, but not quite Demon’s Souls. Atlus planned to sell 75,000 copies of Demon’s Souls in North America. The critically acclaimed game surpassed three times that number with 280,000 units in sales by the end of their second fiscal quarter, February 28, 2010.


101 in 1 Party Megamix is the other pleasant surprise for Atlus USA. European publisher Nordcurrent gave Atlus the rights to publish the Wii mini-game compilation. Atlus USA expected to sell 100,000 copies while the game sold 189,000 units in the market.

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  • malek86

    Any words on Hexyz Force? Just wondering. It looks like it didn’t sell much (but honestly, what Sting games have sold well in Japan in the last 5 years?), so maybe they were hoping on a western release from the start.

  • nyobzoo

    those were pretty low expectations of Demon’s Souls, no wonder they ran out of stock the 1st week

    • FireCouch

      Yo Yo. That guide proved useful.

  • epy

    Now this is how you make a sales forecast, not like Namco Bandai which expects every title to be a million seller and when they don’t reach that they declare that these franchises are not apt for the western market.

    • Sadly, with Namco Bandai’s mentality, it’s now wonder IT’S OVER 9000 times busy with Dragonball, on a worldwide scale.

    • Hraesvelgr

      I think the problem is that NBGI is that they have several million seller titles (mostly shovelware, honestly) and as such get their expectations too high for every game they release. Square Enix also has this problem, seemingly expecting every game they release to achieve Final Fantasy level sales. Case in point, Chrono Trigger DS – nearly one million copies sold worldwide, but they claim it “didn’t sell well.”

  • super awesome for Demon’s Souls. OK guys reply to this post if you have Demon’s Souls Deluxe Edition.

    • speedstersonic

      Woo! Love the game. Hope atlus gets the sequel!

    • Haven’t got a PS3. Persona PSP was sweet though; came with a two disk soundtrack.

    • Replying.

    • malek86

      I only have the crappy asian version. I feel so inferior.

    • MrRobbyM

      Me! I preordered the deluxe edition like a month before the NA release because I was that excited for it. Got it on release date and still play it till this day. Amazing game.


      • Ereek

        This. Seconding everything.

        A Sandbox Demon’s Souls 2 would be like a dream come true for me. Or not even a pure sandbox, just more levels like 5-2.

    • kupomogli

      I got Demon’s Souls first day for $17. The reason for this is because I bought the Deluxe Edition just to sell to someone who bought the Asian version and didn’t want another copy of the game. I think that’s a much better deal. Playing it first day for under $20. I don’t care about strategy guides and after taking the game out, it’s basically just the standard edition case and game.

    • EvilAkito

      Hell yes! Deluxe Edition FTW!

    • Day 1 Demon’s Souls Deluxe supporter. :)

  • raymk

    go atlus usa i’m glad their making the big bucks and i enjoyed demon souls but don’t play it anymore to much on my plate. Now just give me p3p and announce persona 5 and i’ll be happy.

  • Demon Souls is awesome

  • This should give them the incentive they need to release Demon’s Souls 2 in the US when it comes out :)

    • endaround

      That’s assuming they get the chance. Sony looks to be kicking themselves about their decision to pass off the publishing in the US.

      • kupomogli

        Yeah. I think Sony is going to be releasing Demon’s Souls 2 if it ever comes out.

  • I’m actually glad that Atlus USA’s move paid off.

  • Zeik56

    A brand new SMT game like Strange Journey sold worse than a 2nd rerelease of P3 within only a couple of years? C’mon Japan, I like P3 and all, but that’s kind of ridiculous.

    • Repackaged (well, almost) versions of recent games are pretty popular in Japan for whatever reason. Maybe people like buying the same game twice…

      You know, “International” versions and “Final Mix” versions and stuff like that happens all the time.

    • neo_firenze

      The P3 Portable (as stated, the third release of P3 in a fairly short period of time) vs. Strange Journey sales was definitely the most striking thing to me from that article.

      I wonder to what degree, if any, the system the games were on influenced those numbers. With the PSP’s popularity in Japan, maybe this is just more motivation for Atlus to shift toward PSP and away from DS. It could be that the system is more a reason for the sales difference than the games themselves. Of course, maybe some of it is the more old-school SMT style versus the modern character based JRPG style of Persona… but maybe not. Perhaps Strange Journey would have done better on PSP?

      If it really is just Japan ignoring a great original SMT game for yet another version of P3, I completely agree with Zeik. Not that I have anything against P3 or mind that it’s getting a PSP port, but c’mon…

      • Ereek

        Agreed. Do we really need this much P3? I liked the game, but it’s a bit ridiculous at this point. Especially since it outsold an original title.

      • There can never be enough Persona 3!
        But seriously, I have 0 interest in old school SMT games (or ones styled like them such as Strange Journey). Persona 3 and 4 are still the only SMT games I care about at all.

      • Zeik56

        But the DS is THE most popular console in Japan, period. I can’t imagine being on the PSP would have benefited it.

        I’m not actually too surprised that a game like P3 would sell more than a game like Strange Journey, since P3 does have more mainstream appeal compared to the more hardcore and traditional Strange Journey, but this is the 3rd release of P3, it’s kind of sad to see people still picking it over a quality original release. What worries me most is that Atlus might get the idea that they’re better off just rehashing their popular games over actually releasing original titles. I would hope Atlus wouldn’t be one of those companies, but money talks.

      • “Perhaps Strange Journey would have done better on PSP?”

        Maybe (big maybe) it would have sold a little better, but I doubt it would outsell a title with as much moe/otaku appeal as P3P. Call me a pessimist.

        Still, while it may be depressing that Port 3 Portable outsold SJ…152,000 still isn’t a number to sneeze at. That appears to be better than Devil Survivor.

        • SMT: SJ on the DS without the automap on the bottom screen would have SUCKED.

          • Hraesvelgr

            Hear, hear.

    • I wonder if calling it Shin Megami Tensei IV would have made a difference. Persona 3 has a number in it, indicating it’s part of a main series (Persona isn’t part of the SMT brand in Japan), whereas SJ screams “spin-off.”

      I mean, look at Etrian Odyssey III’s performance in last week’s sales post. EO is way more hardcore.

      • 9inchsamurai

        This is why I hate when a company decides to make a game in a long-established console series on a handheld. Strange Journey is a fantastic original game and really should have been called SMTIV, but maybe Atlus was afraid of calling it that since they were making it for a handheld.

        • Zeik56

          That’s not actually the reason they decided against calling it SMTIV. I’ve read numerous reasons, among them being the that they wanted the game to appeal more toward western audiences, as well as the fact that the game doesn’t actually take place in a post-apocalyptic Japan like the other games, but the mere fact that it is a DS game was not one of them.

      • Zeik56

        I don’t know, Japan seems to more informed about the MegaTen franchise than over in the US, given the fact that they’ve never had to label non-SMT titles with the “Shin Megami Tensei” label. I’d be surprised if fans over there were unaware of what it actually was.

  • Pichi

    And Sony passed it off. I hope it teaches them a lesson to give reasonable expectations/marketing for their titles and try to release them here. You just never know if you have a hit on your hands.

  • Joanna

    This sad bit of news makes me want to pick up Strange Journey asap!

    • Hraesvelgr

      You should. Personally, I like it over all of the PS2 SMT (and related) titles.

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