How Did Square Enix Come Up With “Extreme Edges”?

By Spencer . April 27, 2010 . 10:39pm

imageSo, if you haven’t heard, Square Enix has a new label for their Western games Square Enix Extreme Edges. While the moniker has an X-Games and Mountain Dew ring to it in the States, Square Enix picked “Extreme Edges” for other reasons.

 

Extreme stands for “supreme”, “radical”, and “intense.” Edge represents “cutting edge” and “sharp.”

 

When put together with Square Enix in front of it, you have a line up of cutting edge, high-quality, and sometimes experimental games. All of which happen to be developed in the West.



  • JeremyR

    And yet it’s a Japanese developed game of theirs that has a hermaphrodite in it. Funny how extremes differ in different cultures.

    • Tokyo Guy

      Is the character actually a hermaphrodite? I think it’s just the programming incompetence of Cavia.

      • SeventhEvening

        No, it’s actually a plot point.

  • idofgrahf

    Gotta love how companies come up with a name like this and the game ends up craptacular. I’ll reserve judgment until I see just how “supreme” and “intense” these games end up being.

    • cowcow

      I think the marketing slogan is aimed to Japanese, not Westerners; to push the Western made games they publish, not actually create and develop. Since Japanese gamers historically are not too fond of Western games

  • ElTopo

    I buy Square Enix games because they are “traditional” and “non-western”.

    Why does Square Enix not get that.

    • Tokyo Guy

      It’s not that the company doesn’t get it, it’s that they don’t really have any big games anymore, outside of Kingdom Hearts, Dragon Quest, and Final Fantasy. So they basically need filler to bridge the gaps.

    • Pichi

      This is for the Japanese market, not overseas. So you can continue with buying the traditional games and such. They just want Western games to grow over there.

      Wish they push some of their Japanese games over here though…

  • Tokyo Guy

    Hmm…I really don’t know that having Square’s name on many of these products will suddenly make them sell more. Many of these games are very niche products for the Japanese market (despite their being just the opposite outside).

  • http://twitter.com/Xuiz enorka miho

    Well, it still sound cool…I’ll support SE till the end… Hope they can have more big franchise name for the extreme..Cant wait for deus ex.. and also more big name for their traditional games…

  • http://www.twitter.com/christaran Chris Taran

    Radical!

  • masuto

    Everyone is going for the western trend nowaday. Are we really that rich of a country to be milked upon?

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