Square Enix Starts Label For Extreme Western Games

By Spencer . April 27, 2010 . 1:49am

imageSquare Enix is waist deep in Western games. In addition to publishing internally developed Eidos titles, Square Enix handles Activision’s games in Japan. They localized Call of Duty: Modern Warfare 2 and have two more Activision titles slated for release this year Blur and Singularity.


However, some of these games are too “extreme” in the violence department. The solution? Square Enix Extreme Edges, a label Yoichi Wada introduced in this week’s issue of Famitsu. Western developed games rated CERO D (17+) and the dreaded CERO Z (it’s like the heavily restricted ESRB’s “adults only” rating) will be sold under the Square Enix Extreme Edges label. This way fans of bloody Western games and parents who want to avoid them know what they’re looking at by glancing at the box alone. The change in branding is similar to how Nintendo gave all Wii games rated for teens and up black boxes.


To date, Square Enix has not published a CERO Z title. Wonder which game will get hit with it first. Kane & Lynch 2: Dog Days, perhaps?

  • ritchan

    They’re just one L away – Square Enix Extreme Edges Limited.

  • Hraesvelgr

    I snickered at “waste deep”. Typo or intentional?

  • Oh god, aren’t the 90’s over? Didn’t we, as a people, agree to never use the word “extreme” for marketing anymore? Only Mountain Dew retains any rights to use it, and even then, should only be used ironically.

    • capristrider

      LOL, what’s worst than “extreme”, yes that old chestnut “Xtreme”

      Yes the 90’s top buzzword used in “youth” culture.

  • cowcow

    Lol this is such BS marketing. As if Japanese games aren’t violent. Fist of the North Star Musou anyone?

  • Vanilla

    SE’s growing ignorance terrifies me. Also, “Extreme Edges” sounds like some bad surfer stereotype.

  • Didn’t afro samurai try something like this, and failed at it?

    • Tokyo Guy

      IIRC that game has yet to be released here.

      • I believe you’re right. No japan I’m aware of.

  • Watch out, guys, Tim Langdell’s spider sense just went off.

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