Last year, Sega reported a loss of 941 million yen ($10 million) for their consumer business division. But, not this year! The part of Sega that makes toys and games is in the green with 6,332 million yen ($68 million) of operating income, that’s revenue after expenses.
Sega’s top selling video game was Mario & Sonic at the Olympic Winter Games which moved 6.5 million units worldwide. Aliens vs. Predator, which just came out this past February, sold 1,690,000 copies. Bayonetta is sitting pretty in the top three with 1,350,000 units. Japan only games Phantasy Star Portable 2 and Yakuza 4 round out the top five with sales of 600,000 and 560,000, respectively.
Overall, Europe was Sega’s strongest region with 12,380,000 games sold. North America was next 10,550,000 games. Japan and other regions account for 3,820,000 games. Sega says sales in Japan remained firm thanks to narrowing down titles for the market. However, sales in North America and Europe were, in their definition, “slow” due to game delays and vague adverse market conditions.
