Bayonetta, Aliens, And Mario Help Sega Turn A Profit

By Spencer . May 14, 2010 . 7:18am

image Last year, Sega reported a loss of 941 million yen ($10 million) for their consumer business division. But, not this year! The part of Sega that makes toys and games is in the green with 6,332 million yen ($68 million) of operating income, that’s revenue after expenses.


Sega’s top selling video game was Mario & Sonic at the Olympic Winter Games which moved 6.5 million units worldwide. Aliens vs. Predator, which just came out this past February, sold 1,690,000 copies. Bayonetta is sitting pretty in the top three with 1,350,000 units. Japan only games Phantasy Star Portable 2 and Yakuza 4 round out the top five with sales of 600,000 and 560,000, respectively.


Overall, Europe was Sega’s strongest region with 12,380,000 games sold. North America was next 10,550,000 games. Japan and other regions account for 3,820,000 games. Sega says sales in Japan remained firm thanks to narrowing down titles for the market. However, sales in North America and Europe were, in their definition, “slow” due to game delays and vague adverse market conditions.

Read more stories about & & & & on Siliconera.

  • For once, I’m actually glad that #SEGA is doing the right thing, by lessening the exposure of #Sonic — seeing how overexposed Sonic has become. In addition, new IP’s and a rotation of established SEGA properties and licenses are doing the trick for them.

    Bottom line: never overexpose Sonic and give these three a chance: Puyo Puyo, Shining Force, and Sakura Taisen.

    • Mazen

      Yes I still dream of a Shining Force 4.

    • Joanna

      Shining Force Feather? Please Sega? :'(

  • Kris

    Good for Sega! Hopefully this will encourage them to get a little riskier!

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos