Retailers Not Keen On Cutesy Games Either

By Spencer . August 3, 2010 . 3:30pm

Retailers Not Keen On Cutesy Games EitherXseed has been shining light on what stores want or better put don’t want to stock on Facebook.

 

Anime games and games with “cutesy graphics” are turn-offs for retailers, according to an Xseed employee(s?). Responding to a request for Zwei, another Falcom title, a staffer at Xseed wrote “Zwei is a well-made charming game, but the retailers aren’t too crazy about the cutesy graphics, which makes our job a little more difficult.”

 

Games with “cutesy graphics” seem to be commonplace with titles like Final Fantasy: The 4 Heroes of Light and Zelda: Spirit Tracks. Maybe Xseed meant games with cutesy graphics that aren’t tied to an established franchise.

 

These tidbits on what retailers believe will sell or not sell are interesting since they affect which games get localized and to some extent the style/setting of titles in development.


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  • http://twitter.com/matty_125 matty

    Cuteness is righteous!

  • Zefiro Torna

    Examples pertaining to Best Buy are kind of an exception, since they are aware that products possessing an anime visual appeal do attract an audience to their store, even it it's a limited one. Compared to Target or Wal-Mart who tried having dedicated anime DVD sections in their store only to completely get rid of them quickly, whereas Best Buy's own dedicated anime DVD shelves still remain to this day, only reduced in size of course.

    Based on that history, there's no doubt that certain retailers will adjust their overall game plan to their successes and failures (be it anime styled products or otherwise). Either way it means more outlets are lost to publishers and they find themselves very limited in options to reach an audience.

    This is certainly no Xseed excuse, as retailers (especially the “WM” folks) have a long history of being fickle and controlling. From shrinking down box sizes for PC games (remember how huge and stuffed they used to be) to freaking out over something like title logo placement on boxart, there's no doubt that if you were to look at the closest game package near you I could name around 10 aspects of it that the retailer was responsible for deciding. There's signs that Xseed, as well as many other pubs, struggle to appease the retail camp while doing whatever they can to please the people who really matter the most (see the Sky Crawlers boxart and the reversible side for a tiny, yet clearly visible example).

    Issues regarding retailers are rarely discussed by publishers for good reason, as it risks harming their relationship with the retailers which is vital to uphold for the sake of staying in business. One unfortunate side effect has occurred which is that people blame either the ESRB or the publishers as being responsible for everything and anything that goes wrong, not to say that all those in the two aforementioned categories don't make their fair share of unlikeable actions from time to time on their own, but more people ought to be aware of how STRONGLY retail influences the products they buy.

  • http://twitter.com/Alos88 Jonathan Green

    It's a fine line to tread, too cute and it's insufferable, whilst attempting to be cute and failing can be just as bad. I think Okami succeeded in being a cute game without being overly saccharine.

  • cowcow

    I'm tired of the cutesy graphics. Personally I think its just developer laziness. Much like non moving pictures in Visual novels

  • cowcow

    Thats riding in the Zelda household name so its totally different. Nintendo fans worldwide are fierce loyal buyers

  • Jellybit

    Most gamers may not care about particle effects and polygon counts, but most gamers definitely do care about art style. They may not actively complain or praise it, but they certainly do pass over box covers/screenshots that have an art style/presentation that doesn't appeal to them. It's very silly to think art/presentation style doesn't affect gamers. We have thoughts. We have our personal tastes. I think you're mistaking technology (which the article doesn't mention at all, and is fleeting) with visual design (which is the factor mentioned, and is timeless in its value when done well).

  • http://www.youtube.com/B4ULoveShine B4ULoveShine

    I feel that myself, to the point that I have noticed the notion that “Real is Brown” is selling more into gaming and retail stores…in America!

    It only gets worse, because of graphics whoring.

  • MizuMikomi

    And yet they are still following that plan, thats what I meant by what I said.

  • malek86

    Man, what's with you and graphic whores? It seems you unconditionally hate everyone who has a HD console almost as much as Dragon Ball.

  • malek86

    Oh, I'm not saying I don't like that myself as a game player. But technically speaking, I don't think that's how you make money.

    For example, I would really like Sting to keep on making the games they do now, but it's easy to see it's not a very profitable method, so perhaps it's best for them if they change a bit and try with something different.

  • Jaxx-Leviathan

    *shakes fist* Damn you retailers, Gamestop and your kin. Sigh… too tired to make a sensible comment regarding the issue. But I do wish on some naive level that any game I fancy would somehow be within my reach.

  • Exand

    Not sure why this is much of a surprise.

    First and foremost, there's the bit about anime based games generally being crappy. Why stock something that won't sell well?

    Second, manga / anime culture hasn't translated well to North American culture because it's still seen as an equivalent to Saturday morning cartoons by the general populace, INCLUDING a good majority of people who do read manga / anime. That's a significant reason why anime / manga consumption in NA has dropped off, the generation that grew up with manga / anime in NA now view it as “embarrassing” to be seen reading or watching manga / anime.

    In Japan it's part of culture from the young to the old, and manga / anime is tiered for different generations. While there are still some stigma's attached to reading or watching manga / anime, it's no where near the level that you experience in North America. So much like the Comic Book guy from the Simpsons, anime / manga / cutsey based games have a bad reputation.

    And that reputation leaves retailers wary of anime / manga based games. Unless social awareness somehow changes toward manga / anime in North America, I really doubt this trend will ever change.

  • http://twitter.com/Rebochan Rebecca Richards

    Damn dudebros ruining things for the rest of us.

  • http://twitter.com/Rebochan Rebecca Richards

    He could just be an Ireland-worshipping Lunar fan. Ireland was trash talking XSEED left and right when the PSP version was coming out. I couldn't believe a grown man, let alone an industry professional, could be that childish.

  • Joanna

    I agree with everyone who said there is a reason why retailers do this, and I just want to add, your anger is directed at the wrong place. If you are really want to blame someone, blame gamers. Retailers and developers respond to market trends. So if these game aesthetics are unpopular, it's because the majority of gamers don't give a crap about games with cutesy looks, even if the gameplay is amazing and the game really fun.

    I myself don't really like realist aesthetics (seems too uninspired to me, personally), I prefer something striking/unique, anime-asethetic, or cutesy, so I'm in the same boat as you….but I still think you're getting angry at the wrong group of people.

  • Joanna

    yeah, I've found myself using online retailers more and more, but I'm still lucky in that the EB Games near my house haven't fully succumb to this and still stock a fair amount of niche titles, or games with cutesy box art and of course they preorder anything I want….but preorder bonuses are really hit or miss (sometimes I get them, sometimes I don't), so I'm basically only preordering stuff without bonuses from them now.

  • malek86

    Getting angry at gamers is still a bit wrong though. People do what they like. Everyone has preferences… and after all, the fact that you like cutesy games is a preference in itself.

    For example, that would be like chastising people for seeing Avatar. I didn't like Avatar (real bad movie in my opinion), but I wouldn't go around telling people who liked the movie that they suck.

  • Joanna

    I don't know…most critically acclaimed games aren't successful. Even if you make it known that the game is worth your time, that does not guarantee sales.

    As for shovelware, me thinks it have more to do with the price than with the cutesy graphics. Parents tend to be cheapos and buy an Imagine title for 20 (I've even seen them around 10) rather than shell out for another cutesy game going for 30-40.

    But yeah, I do hope XSEED doesn't shy away. There are lots of awesome cutesy games.

  • Joanna

    Maybe I'm mistaken….but I thought NISA turned a profit while only NIS was having a hard time….again, I might be off…but I swear there was an siliconera article like that a couple weeks/months ago.

  • Joanna

    fair enough, but one could get angry at gamers judging a book by it's cover, you know? I mean, I don't like realism in games, but that won't stop me from considering a game with realistic graphics so long as it's a game genre I like (which usually does not happen, last time it did was Folklore I think…which I did buy).

  • Kibbitz

    Just digressing a bit, you've been doing Totori without the ability to read Japanese? I salute you for that!

    Otherwise, I suppose I'm fortunate that I'm not living in an area with concerns over japanese cutesy = pedophilia. Pretty much just buying from Japan either due to availabilty (or lack of), or for special goodies which the local parties seem to inflate or just not bring in.

  • Kibbitz

    Because it's their business on the line? I cannot consider them at fault for choosing to protect their interests, though the wisdom of their decisions is another thing completely.

  • http://www.siliconera.com Melinda

    I do apologise for the late reply – I've been busy with some interesting stuff we'll see in the next couple of days.

    I'm used to hitting the ground on my own, because well it's how the journalistic world works – we go out there and find stuff out to tell others.

    For most part though, I'm mostly concerned about the assumptions and the fact that well, we're running into the point where ignorance is almost considered a good thing for the gaming and anime communities.

    Then again, I try to talk with them, and probe why they think that. The answers they give are interesting, and in a way I don't blame them – it's easier to make a blanket assumption since we're often too busy for anything better.

  • http://www.siliconera.com Melinda

    It's a bit of a silly admission – My Japanese skills are very poor or at the very least 'very haphazard' since I tend to get a lot of stuff wrong when I tried learning. If anything, it's not really something to salute as opposed to a reason why I need to be summarily shot for.

    (Says the person playing Japanese imports for over 10 years. Yes, I know. I normally go through about 6-12 foreign language imports in a year, and yes, my aptitude is STILL scatter shot on a good day.)

    For me, I'm fine being in unknown territory, since it's a challenge. It probably helps since I do journalistic work that I have no qualms in researching, discovery and just flat out asking more knowledgeable people than me, since it's what keeps me going.

    I also find that I want to feel a game, instead of just playing it.

    For most part, I really do feel that retailers just don't want cutesy (as opposed to kiddy) because of risk of sticking on various stigmas to the store, and consequently in western markets, we see lots of gritty 'ultra realistic' styles of games stocked to the rafters in retailers to avoid it.

    It's almost like how some people swing wildly to the opposite to avoid being called something they don't like, like being ridiculously musclebound macho to avoid being called pansy or something.

  • Kibbitz

    Eh, don't be. I'm a Super Robot Taisen fan who has been buying PS2 and DS releases. My reading skills are pretty horrible, though they've been improving (VERY) slowly since I started buying more Japanese to read. However, for games, once the dialogue feels too draggy or difficult, I start skipping through to focus on playing the game mostly. I do have friends with varying levels of proficiency in Japanese, but I usually get where I need to with a bit of work with a dictionary.

    Apologies for being off-topic.

  • landlock

    Far as I know of SCEE pretty much let almost anything through things like Glass Rose (PS2) and Gregory Horror Show (PS2) that were rejected by SCEA were released fine in EU.

    Let's face it if Midas Interactive managed to get Battle Contruction Vechicles released on the PS2 virtually anything must be OK.

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