Ignition Co-Founder Leaves Company

By Spencer . December 2, 2010 . 1:06pm

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Actually, that should read "left company" because Ajay Chada, one of the co-founders of Ignition, hasn’t been working at the Glendale based publisher for months.


After selling his Japan to Europe import games business, Chada formed Ignition Entertainment in 2002. Mega media group UTV Software Communications acquired Ignition in 2007. Chada remained at the studio spearheading the US office and the deal to publish Muramasa: The Demon Blade.


According to his LinkedIn profile, Chada left Ignition this September. He did some freelance consulting work for a Facebook quiz game shortly afterwards, but does not appear to be working within the video game industry anymore. He’s now at The Visionaire Group, a marketing company with a logo that looks a lot like Ignition’s.

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  • Yusaku_Matsuda70s

    Now that he’s gone, would the change be for better or worse? Only El Shaddai knows for the time being.

  • I dont like it when reports followup and search out peoples lives and what they are now doing. It feels like were all being stalkers or something…

    • neocatzon

      there’s a reason we call it “press”

    • That wasn’t the goal of this report. After all of the studio closures at Ignition, I was surprised no one noticed that one mentioned one of the founders and figureheads for the publisher left the company.

  • Goodluck to Ajay. Genuinely smart and cool guy with a passion for games.
    Unfortunately King of fighters 12 just didn’t cross over as much as it could have done if elements like the online were tighter. No real fault of the marketing on Ignitions part though.

  • Ignition’s also moving to Austin… I wonder if I can get a QA job there or something…

  • Dimentionalist

    I’m actually excited for Ignition’s new direction. Glad they left Entalize behind, and El Shaddai’s voice direction seems like it’ll be a lot better than the fail that happened to Arc Rise Fantasia. Wishing them luck, and I’m looking forward to the point where Arc Rise’s localization will be a distant memory.

    The similarity between logos is hilarious, though.

    • Icon

      Ignition no longer uses Entalize? How do you know? That’s great news if true.

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