HipposLab Is Square Enix’s New Smartphone Subsidiary

By Spencer . March 23, 2011 . 9:03am

imageSquare Enix is serious about smartphone development. So serious they formed a subsidiary that solely focuses on smartphones called HipposLab.


Announced today, HipposLab will develop original content for smartphones that make users say "cool!" That’s one of HipposLab’s three promises. The other two are propagating content at the heart of entertainment for the world and responding to user requests with sincerity.


No specific content was announced, but HipposLab projects will be geared for worldwide releases.

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  • Is… Is that giant hippo mouthing the Earth?

    …I don’t believe I like the implications of that…

  • Square is gonna eat our munnies :(

  • Guest

    “that make uses say “cool!”

    Isn’t it supposed to be “Users”?

    EDIT: That was fast!

  • That Hippo! Epic!

  • maxchain

    Except the ones that don’t have Final Fantasy in the name. Right, Blood of Bahamut?

  • Good for them, and all the power to them if they manage to impress with like they did with Chaos Rings. I’m just hoping that they wouldn’t shift their development priority from consoles to smartphones ;__;

    • Joanna

      Actually that’s why am happy about this news. If they are making a special division for smartphones, that leaves the gaming division to focus on consoles and handhelds. Whereas before they had the gaming division doing phone games too: After Years, 3rd Birthday (before it was moved to PSP), Kingdom Hearts Coded, etc.

  • That Hippo may look cute, but it’s clearly intent on eating Earth :|

    • Code

      There’s a reason why they are one of the world’s most dangerous animals.

  • ToSeektheChosen

    great! I just hope they don’t cancel this or anything because it looks pretty promising.

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