Why Square Enix Revived And Bought The Dungeon Siege Franchise

By Spencer . April 19, 2011 . 3:02pm

screenshot_20110304_162543 Before Dungeon Siege III got started, Square Enix purchased the rights to the series from Gas Powered Games. To get a better idea about their acquisition strategy I asked David Hoffman, Director of Business Development at Square Enix USA, why the company chose to buy Dungeon Siege.

 

"We wanted to take a franchise that had a rich history that wasn’t really being utilized right now and re-introduce it to the current consumers through the consoles, which Dungeon Siege hadn’t been on before so there was an untapped audience," Hoffman answered.

 

"And, to be perfectly frank, I looked at a bunch of genres that were on the consoles. The dungeon crawlers were like whittled down to almost nothing or not even available [on consoles]. It seemed like to me that I and ultimately Square had identified a genre and a market that like the rest of the industry just glossed over. It was a real opportunistic situation."

 

I think this can be summarized as Square Enix wants to acquire brands as well as companies that fill a gap in the market and their portfolio. Purchasing Taito gave the company a wealth of arcade games. Eidos added a number of Western studios and even more IPs. Dungeon Siege is Square Enix’s chance to take a stake in the Western RPG genre utilizing a series that already has an existing fan base.

 

Check back later this week for our interview on how East meets West inside Square Enix USA.


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  • Phoenix_Apollo

    But, Squeenix, you HAVE a franchise like that! It’s called Chrono, remember?

    • http://twitter.com/BurstDragon Kush クシュ

      I guess they altered history in which Chrono didn’t even existed, jerks.

    • http://twitter.com/kikuchiyoali Kikuchiyo Ali

      The Chrono series is like a dungeon crawler?

      • Phoenix_Apollo

        No, but it’s a franchise currently not being utilized with a rich history.

  • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

    Cant wait for it, more dungeon crawlers are always good. Cant wait for the full interview, love them.

  • Ereek

    Seems logical, if a bit risky, to me. They’ve been trying this, will differing success, on all sorts of older IPs. TO seemed to do well, but others haven’t fared as nicely.

    I, for one, am glad that SE has been branching out. Everyone whines about SE rehashing, but they’ve also been trying to revive old IPs with new gameplay elements as well.

    • PrinceHeir

      yes :D

      im glad Deus Ex HR is being made :)

      love what im seeing ^^

  • anbu

    Vagrant Storrryyyyyy. I want a sequel please.

  • Happy Gamer

    lol i think RPGs in general are rare this generation period what the heck are they researching about lol.

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