Capcom Bets Big On Partnerships With Western Developers

By Spencer . May 10, 2011 . 10:02am

re_raccoon_06Resident Evil: Operation Raccoon City is expected to be Capcom’s top selling title for the forthcoming fiscal year with 2.5 million units sold worldwide after it launches this winter. Sales projections exceed Street Fighter X Tekken (2 million), Dragon’s Dogma (1.5 million), and Dead Rising 2: Off the Record (800,000). While those three games are developed internally at Capcom, Resident Evil: Operation Raccoon City is in the hands of SOCOM developer Slant Six.

 

While Monster Hunter Portable 3rd was Capcom’s top selling game with 4.6 million units sold in Japan, Dead Rising 2 was Capcom’s biggest international hit with 2.2 million units sold worldwide and at the time it was also developed by an outside Western studio. Capcom attributes close oversight of overseas partners as the reason why Dead Rising 2 was a success. Shortly afterwards, Capcom acquired Blue Castle Games and turned it into Capcom Vancouver.

 

Another element of Capcom’s growth strategy is to make more overseas development partners. In addition to Slant Six, Ninja Theory is handling another key Capcom property, Devil May Cry, by working on DmC. When it comes to major releases, Capcom claims 90% of sales are overseas and only 10% are from Japan.



  • WonderSteve

    I think Square Enix could take a page from Capcom on this. Imagine a Final Fantasy action game that plays well!

    Keep your art style and design, but with gameplay input from the West!

    Edit: Want to add the new twitter tagging for the comments are going to be awesome! Now I will make sure Namco Bandai knows how much they annoy me for not localizing Tales through twitter every time siliconera runs a story on Tales

  • malek86

    I guess those numbers are somewhat plausible, but Dragon’s Dogma seems a bit high. Are they gonna advertise it that much?

    • http://twitter.com/mangeezer jerry

      Seems pretty conservative to me, looks like it has everything it needs to be a monster hit

      • neo_firenze

        Yeah, Dragon’s Dogma looks like it will earn sales by being awesome, and not just by hype/advertising. Very promising from what we’ve seen so far.

  • kroufonz

    i hope they prepare for the worst since both game they currently betting on are potential bomba lol

    REORC trailer looks downright ugly, while they still couldn’t neutralize DmC hate yet.

  • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

    I hope we get fresh DMC news, it feels like forever since I saw the cool protagonist. Anyway, I cant wait to see it (please be at E3).

    90% of sales are from overseas?! 0_o. Wow.

    • http://www.youtube.com/B4ULoveShine Tim_at_where

      That almost sounds like “putting all the eggs in one basket”, which is constantly recommended against.

  • http://wiredjungle.wordpress.com/ DrakosAmatras

    I notice that Capcom’s been focused on Western gaming preferences (photorealism, for example) for some years now, but I’d also like to see some of their 2D art-style game. They were pretty good at that.

    • kroufonz

      breath of fire with HD 2d sprite:P

      • http://www.youtube.com/B4ULoveShine Tim_at_where

        Denied by @playstation:twitter #SCEA. :P

        • PrinceHeir

          lol i think there different for now :P

          *looks at Blazblue, Moon Diver, Hard Corps, Necromachina etc..

      • http://wiredjungle.wordpress.com/ DrakosAmatras

        BOTH BoF I & II with HD 2D sprite. III and IV at least have sufficiently distinguishable graphics.

        I can’t imagine it happening though, at least not in Capcom’s current mindset. They don’t seem very fond of or interested in BoF series. Which is quite a shame; it’s one of their better intellectual properties.

  • Altritter

    The other projections seem okay, but 2.5 million for Raccoon City? Looks kind of bland to me, and I don’t know anyone who’s excited for it. Capcom way overshot with MvC3′s projected sales, so I guess we’ll see how close these projections end up being in due time.

  • Exand

    Not really sure about Dragon’s Dogma especially with Skyrim on the horizon, but I can see Res Evil Raccoon doing well. SF x TK maybe, but there’s a lot of fighters coming out which may hurt it. I love my zombie games but the Dead Rising series hasn’t appealed to me at all.

    • Guest

      Dragon’s Dogma has three hero protagonists. Skyrim has one. Different gameplay

    • kroufonz

      dragon dogma is not even rpg it is an action game

  • mikanko

    Sounds like Capcom pulling a Namco with regards to overestimating some of these titles. I think Resident Evil Racoon City is especially a big gamble considering the developer is only known for making the lesser liked Socom games.

    • http://twitter.com/mangeezer jerry

      The CoD audience doesn’t care about developers
      Zombies = Money
      Multiplayer = Money

      It’ll probably outsell RE5 and become the new direction for the series, then no doubt Slant Six will become Capcom Vancouver 2

      • Guest

        Where’s the U.S./EU confirmation for Sega’s Yakuza of the End then?

  • thebanditking

    Good luck Capcom, I seem to remember you betting on this before and failing (or was that Namco). I really don’t see this game actually selling that many copies, shipping? Maybe, but I have not see much positive reaction from the fan on this. Honestly I hope Asura’s Wrath outsells them all. Without seeing any numbers I would agree that most of Capcom’s game sales likely come from areas outside Japan but I think what they forget is that most of their best selling series have always been Japanese developed. It will be interesting to see how these “Western” entries fair without a JP dev team. I dont necessarily prefer one over the other but JP developed games have a certain feel to them and for many of these series its what helped make them unique. for example RE2 type horror compared to Dead Space, or Street Fighter to Mortal Kombat. As for DmC…well lets just leave that topic alone :s

    • PrinceHeir

      agree but the difference is that Namco only funds IP instead of focusing on their own IP’s while Capcom seems to be handing and funding all their IP’s and new IP’s from western developers

      *looks at Bionic Commando, DMC, RE Operation Raccoon City, Dead Rising, Dark Void

      at least they also support other JPN developers

      Asura’s Wrath..

      probably the worst of the bunch is Konami. seriously Castlevania and Silent Hill handle to developers who have never been associated with the series trademarks? that’s just wrong. only MGS is remain untouched(well Rising is being handled by different people in the company, at least kojima is monitoring them) as well as Suikoden being intact.

      Namco is like square, funding other IP’s instead of focusing on their own IP’s(at least Deus EX HR, New Tomb Raider looks awesome) while Capcom and Konami keeps giving their IP to western developers like they were nothing.

      at least Sega is safe in all this ^^

      • malek86

        Squenix isn’t exactly “funding” new IPs. They bought Eidos, and now it’s gonna be named Square Enix Europe. So, even though they are still using the Eidos employees for those games, they are actually developing and publishing themselves.

        • PrinceHeir

          still things would be different if square didn’t bought eidos. as far as i read they were tons of key people resigning, they were losing millions of dollars, tomb raider not the same anymore, IP like legacy of kain and hitman being left untouched.

          kinda wish japanese companies start looking back at what made their IP’s great instead of outsourcing them to western developers(which sometimes isn’t bad ex Metroid Prime)

    • malek86

      I hadn’t seen much positive reaction for RE5 either, but that didn’t stop it from selling 6 millions copies. We’ll see how this one does.

  • http://www.youtube.com/B4ULoveShine Tim_at_where

    “10% only from Japan”

    Sigh, when will Japanese developers learn “to make money, you must spend money” even applies to their homegrown IPs, especially in the marketing department?

    • Code

      Keep in mind that 10% includes Monster Hunter; that should put into prospective how large that 10% is; and how obscenely large that 90% is. If Monster Hunter practically caps out Japan, and still is only pulling around 10% overall sales, that does say something. Although WHAT it should say is bring more MH west, make it work >w<;;

      • PrinceHeir

        and we still don’t have the game here :(

  • badmoogle

    I’d be very surprised if REORC manages to sell more than 1 million copies.

    But oh well.We live at the peak of the marketing age where a successful marketing campaign could sell even a somewhat crappy game…btw i’m not saying REORC will be a crappy game.At least not yet.:p

  • Guest

    Isn’t this the same global approach Inafune was talking about doing? So why’d he leave Capcom?

  • eilegz

    i wonder what its capcom doing this days, other than monster hunter, mega man legends and fighting games… its sad to see that they outsource everything …. i cant imagine how much will fail with the current titles, maybe better than dark void and bionic comando….

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