Nippon Ichi Back In The HL, After Years Of Losses NIS Reports Profits

By Spencer . May 13, 2011 . 12:51am

imageThat’s Desco offering a congratulatory handshake to Nippon Ichi. The publisher reported 230 million yen ($2.85 million) in profit in the past fiscal year. A huge improvement compared to the year before that (i.e. April 1, 2009 to March 31, 2010) where Nippon Ichi absorbed a 332 million yen loss ($3.7 million1).

 

Nippon Ichi focused on strengthening their brands like Disgaea and narrowed down the number of titles in development. As a result of improving quality control, many Nippon Ichi games exceeded sales expectations. Retailers placed reorders for Disgaea 4, which attributed to part of the earnings jump.

 

Total video game sales were 2.058 billion yen ($25 million) and their consumer games division booked 505 million yen ($6.2 million) in operating profit. This figure includes NIS America’s work on localizing and licensing games like Hyperdimension Neptunia and Atelier Rorona: The Alchemist of Arland.

 

1 This figure was calculated using the average yen to dollar exchange rate from March 2010.


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  • Draparde

     Thats wonderful! i’m happy for them!

  • godmars

    Let’s all be sure to give them more HL for Disgaea 4!

  • http://twitter.com/Linka13 Linka

    Go NIS! I’m happy they’re doing better now. :) Hope this continues for them!

  • shion16

     Cant wait to September to give them more money :P

  • pridesin

    It is good to hear that NIS is making profit. 

  • Ladius

    Finally some good news, I’m really happy to see dear Nis doing well :) They are one of my favorite developers and I can’t wait to support more of their games. The Nis America event is today, and we could see some juicy announcements too :D

    it’s good to see that buying Nis America titles you can support Nis in Japan, I was under the impression that their profitslosses were calculated autonomously.

    • http://www.siliconera.com Spencer

      Oh they are juicy :P

      • OneOkami

        I’m hoping for at least Criminal Girls and Atelier Totori.  A lack of announcement of either of will likely result in me just going ahead and importing them.

        • http://www.siliconera.com Spencer

          You’ll find out in less than an hour…

          • [The Hunter] Doomrider

             It’s Imageepoch time!

          • OneOkami

            Well I expected ClaDun (and am looking forward to it).  I got half of what I really wanted.  So far.  Do they still have titles to announce or should give up on hoping for a Criminal Girls announcment?

  • kroufonz

    glad to hear nisa published game doing well in the west, i am curious for rorona and neptunia sales number (they said the sales is good)?

  • http://chronotwist.deviantart.com/ JustThisOne

    Nippon Ichi focused on strengthening their brands like Disgaea
    and narrowed down the number of titles in development. As a result of
    improving quality control, many Nippon Ichi games exceeded sales
    expectations.

    I think some of other companies could afford to take note of this. Lookin’ at you, Mr.55-Million-Bucks-Worth-Of-Canceled-Games.

    Okay… I’m not being too fair. Everyone cancels games.

    • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

      Didnt Nippon Ichi lose money last year for cancelling many games as well? No one is immune. 

  • http://wiredjungle.wordpress.com/ DrakosAmatras

    Yeah!!! Take that, “NISA shouldn’t be focusing on ‘less interesting’ titles” crowd! Even minor titles have their share of consumers, and by localizing relatively minor titles in the Western game market, NI is doing a favor to both fans and themselves.

    Though I gotta admit: Hyperdimension Neptunia was much less than satisfactory in quality. If Idea Factory/Compile Heart can learn from the inadequacies from HN1, though, I suppose my support of their product won’t be in vain.

  • Klarktastic

     Gief Disgaea 4

  • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

     Its always so shocking to me that their profit is essentially the budget for perhaps some of our AAA titles. Oh well, I can not wait for Disgaea 4.  

  • http://varms.net Gillman

    Wasn’t there some kind of weird and terrible game that they dumped a ton of money into last year and were contractually obligated to release?  If memory serves even the CEO issued a written apology for it

    • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

      Last Rebellion? 

      • http://varms.net Gillman

         Thank you, that would have bothered me for most of the day.  Didn’t they dump a metric ton of money on that game and have the entire thing blow up in their face?  I always kind of thought that was the reason that they lost money last year.

    • http://www.siliconera.com Spencer

      You’re probably thinking of the interview we did with NIS America’s president last year, which discussed Hit Maker and Last Rebellion.

      http://www.siliconera.com/2010/06/29/nis-americas-president-on-anime-crossovers-sakura-wars-and-ps3-development/

  • malek86

    Not bad, although they seriously need to do something about the years when there’s no new Disgaea.

    More focus on the NISA branch might be a good idea?

    • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

      Port old games always works, Square Enix does it in non ff years. 

      • malek86

        Yes, but Squenix has at least 20 different famous old games to leverage on. While there are only three previous Disgaea games out there, and some other SRPGs which are nowhere as famous. In simpler words, NIS games have nowhere near the brand power of Squenix games.

        Besides, while Squenix has the resources to make ports worth it even for old players (look at the graphical upgrades in the PSP versions of any FF), NIS probably doesn’t have the manpower do that and concentrate on new games at the same time. Their ports are always unchanged. Heck, it took them 4 years to finally choose to make HD sprites for the new game, nevermind the old ones. 

        No, I say they must choose a different strategy. Although a Disgaea 1/2 HD Collection would be cool (now that they have some assets ready), that’s not a permanent solution.

        • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

          They can always start new series, ZHP seemed popular (still need to go through it…, have it) 

          • https://twitter.com/#!/Ojsinnerz Firo_Prochainezo

            Most of their games break even I believe, but the games don’t seem to do all that well unless you have the name “Disgaea” on it.

    • Pichi

      Agreed, as the main problem I see is still relying on Disgaea. I hate that their new IPs don’t sell any where close. Just hope they are making a profit on them.

      Good that NISA profiting from third party games and maybe their anime division can help them well. If NIS can move more non-Disgaea games and NISA continue to do their thing, they’ll be in very good times. 

    • http://twitter.com/Saculogir Saculogir

      Mabey they could finally make that Asagi game ;) 

  • Code

    rar, good work Nippon Ichi owo I’m glad to see them refine there goals and directions, I’m looking forward to announcements today >w< rar, come on Disgaea fighter~!

  • BadenBadenPrinny

    *break dances*

  • IceRomancer

    Keep up the good work NIS :)
    I’ll always be a customer :3

    • Luna Kazemaru

      I second that.

  • Natat

    Awesome! So happy for NIS, keep up the good work!
    I’ll be sure to continue supporting your titles, of course, cannot wait for Disgaea 4.

  • http://www.youtube.com/B4ULoveShine Tim_at_where

    Quality > Quantity

    I am glad @NISAmerica gets rewarded generously for quality.  Keep up the great work, guys!  :3

  • HarryHodd

    Good news indeed. Hope they find continued success. They’ve made this gen fun for me.

  • http://twitter.com/gespenstmkII Akai Ringo

    way to go, nippon ichi! they are my favorite developer/publisher (even over Atlus) because they usually won’t budge on the “this japanese game will come with the japanese voices darnit” stance! here’s to a thousand year long reign for my pettanko heroine *clap clap clap*

  • KyoyaHibari

     Oh, now I see, great job Nis, now about Toradora & Katanagatari dub…

  • http://pulse.yahoo.com/_IM3T5NHBIM5ODU6GM3ILW64WEQ Saethori

    The way I see it, the more money Nippon Ichi makes, the more resources they can put into exporting Disgaea 4.

    Win-win!

    • http://tristsantithesis.tumblr.com/ Tsunayoshi Sawada

      What? 

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