How NIS America Brought Bleach: Soul Resurrección Out Of Japan

By Spencer . July 28, 2011 . 4:34pm

09 Next Tuesday, Bleach: Soul Resurrección will arrive in North America thanks to NIS America. Since NIS America is usually tied to strategy RPGs and story centric games like Sakura Wars: So Long, My Love, I was curious why and how they picked up Bleach: Soul Resurrección, a hack-and-slash game tied to the popular anime series.


"It was actually pitched from Sony’s side," Jack Niida, producer, explained. "We worked with Sony before on Blade Dancer, that’s actually a Sony title, so we have a pretty close relationship with them. They were saying ‘hey we have a new cool title, it’s called Bleach, from the anime, it’s going to be a little different from your genre, but I think it’s going to be good.’"




NIS America’s experience working with voice actors and anime series is what sealed the deal with Sony Computer Entertainment. "We’re pretty good at distributing and localizing Japanese anime style games for voice acting and things like that, we have a connection with a lot of the voice actors. So, they we’re like – alright maybe we can work something out and make this project unique from what we usually do. It started from a pretty casual talk," Niida recollected. Like other NIS America projects, Bleach: Soul Resurrección has Japanese and English voiceovers.


Before NIS America stepped in, Sega localized a few Bleach games ending with Bleach: The 3rd Phantom, which would have fit nicely with NIS America’s usual strategy RPG lineup. Bleach: Soul Resurrección will be the first Bleach game from Sony’s Japan studio to see an overseas release.


Niida also assures fans Bleach: Soul Resurrección isn’t the same as the Bleach: Soul Ignition demo from last year. "Originally, a demo came out and a lot of the Bleach fans that played it weren’t too happy with the controls and game balance. On the Sony side, they updated the game and made it much, much better. Both the US and Japanese versions are the same, they’re both updated."

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  • Learii

    thx NIS we love  you  guys

  • nyobzoo

    yea, I thought the game wasn’t going to come out of Japan, as I thought Sega had the rights to publish the Bleach games in the US.

    • @SEGA only has game rights on the Nintendo systems worldwide.

  • AnimeRemix

    I wonder will Nis of America try and bring that Bleach Wii game over to America… Since SEGA didn’t bring it, or, the 4th Bleach DS game to America…=/

    • Guest

      both games weren’t very good.

      I say Sega just makes Shenmue 3…

    • HistorysGreatestMonster

      I could be wrong, but I think NISA’s Wii sales have all been pretty poor, so I can’t see them doing that.

  • SuigetsuHiramura

    Kinda wish Urahara was in this game… oh well, I’m glad it’s coming anyways.   

    •  Don’t forget Renji. He didn’t make the cut either.

      • SuigetsuHiramura

        That’s true too. *sigh* A lot of my favorites didn’t make it in.

  • mikedo2007

    I was a little upset why Sony didn’t bring the Heat the Soul series (It’s a PSP Bleach fighting game) to US, Sony should’ve known we have Bleach fans in US that would like to play the game, that includes me.  I wonder why they didn’t bring Heat the Souls series here?  Or are they trying to create an exclusive Heat the Soul game for the US fans with all the characters and the right gameplay to appeal to the US audience. 

    • … probably because it’s on the PSP. :(

      • mikedo2007

        and what different does that make??  Geez, we get Naruto games on PSP also.

    • deimos

      With each release, there are very little improvements aside from the characters with the HTS series.

      Besides, in the long run they’re not good games at all (IMO).

      • mikedo2007

        Yeah that’s what I notice, the gameplay doesn’t look quite super-special.  I don’t see anything that blow most Bleach fans away by that game series.

  • AxeL

    Ohh NISA how I have grown to love you over the years lol. Your actually the first company that I bought games directly from instead of going to my usual retailer, GameStop! Once I heard that Bleach was being localized by NISA, my jaw dropped. Thank you NISA and I welcome any future bleach titles being localized.

    Can’t wait til I get the game in my hands but til then I will be playing Catherine. :p

  • Next Tuesday? Heh, I got my copy today, if their shipping is always like this, I will continue to exclusively order NISA games from the NISA store.

    Anyway this game is pure epic awesomeness, great pitch from Sony and great for NISA following through, love it to death, non-rpg game of the year 2011! 

    • Arcm

      I got it earlier as well (I LOVE the NISA Store) and after having just gotten the platinum in Dynasty Warriors Gundam 3, I didn’t think I would feel up to another beat’em up but after playing it an hour I almost couldn’t put it down and it made me late to work lol.

      • I had aimed to do that in Gundam 3 but grinding for friendship is so time consuming and finding people online can be so annoying.I hope to Platinum this one, no online trophies or friendship trophies or annoying “Challenge Missions”…

        • Well the Challenge Mission is kind of there in a way and you have to use all characters too.

        • I have DWG3 as well. I’m up for playing some online too if you were interested. I haven’t completed any of the main chapters though. x.x;

          • I finished the story, took so long after I had to grind for 20 characters to have friendships at 4 or higher, lol.

      • Barrit

        Did you play the Japanese demo? If so, how does it compare?

      • True, Bleach is so fun and addicting. I cant get S rank, Im thinking Imma have to max level characters or something.  This game seems easy to platinum truth be told.

    • DanteJones

      You got the game already? Holy crap that’s early!

    • SerendipityX

      I got mine today too. XD Its so much fun!

    • Nothing better than ordering directly from NISA. They are fast and all the Money goes to them.

      • thebanditking

        Never thought of it that way. I always order from Amazon because I have Prime  free two day shipping is awesome.

  • LynxAmali

    I’m still raging about us not getting the Fourth DS game, Flame Bringer. I want my sidescrolling anime game, thank you very much. Oh well. Still have my Matsuri playthrough to finish on Third Phantom. Seriously. How the fudge did Matsuri and Fujimaru not get into the anime, I will have no idea. Although trying to get Bankai first playthrough by those training missions made me rage. SCREW YOU, KOHAHKU AND MAGIC ONLY!

    Congrats to PS3 owners, hopefully I’ll be own get one soon and this.

  • Now NISA you can pitch Sony for a localization of Over My Dead Body for the PSP and I will be very, very happy about it.

  • Guest

    So…….if thats the case how come we never got any Heat the Soul games..

    • thebanditking

      Given piracy and the state of PSP’s US/EU market share I was never surprised we never got them, even if I wish that we had.

      • Guest

        We’ve gotten more obscure games than that so I don’t blame piracy at all. More like Bandai looks at the fact that Bleach isn’t as popular here as Naruto or DBZ

  • TempestTwin

    I’m glad at least ONE company is making the efforts to bring out Japanese games over here. Lets hope that NISA bring out more games from Japan that hardly come out here.

  • thebanditking

    Thank you Sony and thank you NISA. I am really glad to see Sony making sure its Japanese titles get released somehow and even better that 3rd parties get the recognition for doing so. This is how first party and 3rd party should work together, so that we the consumer win.

  • SuigetsuHiramura

    To be honest I’m rather surprised Soi Fon got into this game.  There isn’t much to her personality except for a rather odd obsession with Yuroichi…

    • I like the way she talks to Omaeda as well. 

    • SerendipityX

      Soi Fon is pretty boss in this game if you know how to use her. Suzumebachi = one to two-hit kill if you have enough SP and aim correctly. Not to mention the short QTE that happens when you use it on low health bosses.

      • SuigetsuHiramura

        Lol I’m not saying she isn’t “boss”, just that she isn’t as popular as, say, Renji but still managed to make it into the game.

        • SerendipityX

          Oh I know but I think it has something to do with her being in a boss fight with Barragan that got her in. loool

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