Mock Video Game Explains Europe’s Video Game Ratings

By Spencer . August 10, 2011 . 3:02pm

The ESRB partnered with the creators of Penny Arcade to explain video game ratings to parents. PEGI (that’s Pan European Game Information) created a set of mock video game shorts with a mustached character swearing after he keeps tripping over a fence.



Our hero(?) reaches the castle and PEGI attempts to explain sexual situations.



And this clip tries to warn parents about angry (and shirtless) players on the Internet.


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  • I actually think that’s a pretty effective ad campaign. Even without speaking Dutch, you can tell the point it’s trying to make is, “Doesn’t matter what it looks like; check the ratings and look at the descriptors”.

    It’s certainly more effective than the ESRB’s having NO tv ad campaign. Partnering with the Penny-Arcade artists for PRINT ADS in 2011 is about as cheap and useless as you can get. There’s only, like, 3 magazines left. Who goes to print for gaming news?

    • lostinblue

      Yup, I liked them as well.

      I think that kind of campaign is long overdue with parents not really paying attention to game age ratings and the like (also movies) explaining it is the way to go.

      I’m wondering were they’ll play those though; TV or retailer stores? Retailer stores seem to be an effective and somewhat inexpensive way against television.

  • Cutest fat European since Mario.

  • Göran Isacson

    … An adorable set of commercials that are informative and to the point about games ratings and what they mean. Is this… is this happening? We can have NICE THINGS?

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