With Almost $5 Million In Funding, What’s Next For Ouya?

By Spencer . July 16, 2012 . 3:04pm


Ouya is an Android based console — yes console meaning you can hook the Ouya up to your TV and play Android games on a larger screen with a controller. While no titles have been announced yet, video game designers like Jordan Mechner (Prince of Persia), Brian Fargo (The Bard’s Tale), and Jenova Chen (Journey) expressed interest in creating games for Ouya.


The public rushed to support Ouya too, which originally has a $950,000 goal on Kickstarter. As of today, the Ouya is shy of $5 million. What will they do with the extra money?


"With our stretch goals, we have two constituencies in mind.  Game Developers and Game Fans. We think game fans will primarily want stretch goals focused on content, whereas developers will be focused on features, partnerships and tools," CEO Julie Uhrman said over e-mail to Siliconera.

"We’ve received more than a thousand suggestions on specific stretch goals and that number is still growing.  Its great to get feedback from people who are truly invested in our success.We want to know what they are thinking, what they want, how we can make OUYA even better.  The support we have received for OUYA has truly been overwhelming."


The Ouya is slated to launch in March 2013 and pre-orders on Kickstarter run for just $99.

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  • malek86

    I’m stll not convinced by this thing. Even if they do launch it, what guarantees it will be supported?

    Most developers said things like “we’ll support it if there’s enough userbase”, but even with this money here, right now we’re speaking around 40k units, not exactly a lot. Not to mention the risk that most people might be only buying it to have an emulator to play all sorts of roms with, making the actual buying userbase much smaller.

    And finally, Android itself is not exactly a good platform for games at the moment. Despite being more widespread than iOS, most developers prefer that. If you add an even smaller specific subset to an already not-very-supported platform, you’re asking for trouble.

    Unless things go really well, this will end up being just a platform to play standard Android games on the TV, which would be kind of pointless.

    •  the way i see it, worst case scenario i have a 100$ box capable of emulating all my old school console games, playing hd android games that will desperatly benefit from a controller, and HD movie playback.

      The Ouya Also looks rather compact, making it easily portable to another friends house in say, a messenger bag

      • In terms of movie playback and android in HD a lot of phones/tablets already do that though through HDMI + BT pairing or usb keyboard/controller docks though.

        •  But I don’t own any of those (my phone is capable but i don’t bother with it) So for me, I don’t see that as any less of a feature just because other more expensive devices to it.

          •  Not really saying *you* can’t find a use for it, but many will already have the capability for “free” due to already owning an android device (doesn’t even have to be a tablet).

    • Vampiric

       i agree

    • Not to mention that their pitch video didn’t show anything worth showing aside from some mock ups and a verbal promise of “minecraft will be on it”. I can’t help but to think that this thing is pitched to take advantage of gullible gamers.
      Besides, we still haven’t seen the results from previous kickstarters, so who knows if kickstarter is a viable platform for these things.

  • ZEROthefirst

    I don’t have much I can actually say about this that will make it sound like a worth-while purchase. At $99 just for Android based games it’s not doing it for me.

  • Vampiric

    Its such a weird scam fueled by hype and marketing.

    1) it has no original dev support ( or any right now)
    2) It wont be sold in retail
    3) 1 and 2 will kill it

    Its a cute thing to pay attention too while the kickstarter is going on but after it, nobody will care again, especially after the wii u begins marketing and launches

    •  1) um did you not see the enormous dev support announced for it?
      2) Where did they say they weren’t planning on selling it in retail stores?
      3) Um… Please respond to 1 and 2?

      • Vampiric

        1) Saying “oh sure cool idea” and “oh sure we are putting games on it” are 2 different things

        2) They can plan on it, but no retail store will take it, just like with onlive

        3) did so

        •  Didn’t Mojang already promise all of his games will be on it if successful? 500% funding i think proves it to be successful

          • Tom_Phoenix

            No, actually, it doesn’t. 34,000 is hardly a significant audience when it comes to hardware. Ouya will have to win more than just the open source advocate niche in order to succeed.

          • A guy that works at Mojang said they’ll see.
            And note that this guy isn’t Notch.

      • malek86

        But that’s the problem, no developer actually pledged any support. They only said stuff like “if it’s successful, we’ll think about it” or “let’s see what happens”.

        There’s an article on Joystiq with opinions by many famous indie developers. They are not all that reassuring.


  • Pffthahahahaha

  • zferolie

    … Kickstarter is starting to get out of control…

  • I wouldn’t be surprised if this never gets released. Some no-name company comes out of nowhere promising a “free-to-play” console and asks for only a million as if that’s enough to build reliable products.

    • If you’d do the research, you’d find that the people involved do have histories with previous companies, and they’ve raised significantly more in the past as well. This is the final round of funding which is also aimed at getting consumer buy-in.

      • malek86

        “This is the final round of funding”

        Nope. As it turns out, they are now looking for bigger investors. I’m not even sure what was the point of this kickstarter…

        •  … Wait, really? Now I’m sad.

        •  Free  money and all the random little people funding the kickstarter is a marketing point to larger investors that the interest exists.

          So basically people got used to market to investors…

    • The free to play was apparently for demos.

  • Code

    *face palm* Ouya >3<;; I really don't think the company running it has the experience or know-how to handle a console, let alone getting enough support for a successful free-to-play model o__o;; When I watched the video for it, all I can think about is bigfoot cam footage, where you only seeing glimpses of it. Next to no footage of the system itself, 50% of the controller, and a wooden mock up being tossed around, I'm amazed they got $5M in funding considering what they have to show for it x__x;

    On top of that, sprinkling a few indie game designer quotes over it, and Minecraft on the front page doesn't really make me feel much better. Honestly I don't know why any indie game developer would publish for this thing over PC, since the userbase would be infinitely smaller. The whole thing is just sketchy to me .__.;;

  • Hmm… I can see Ouya become this great big indie platform in the future. After all, there are a lot of people developing app-games now. Who knows, maybe Ouya will become end up supporting all sorts of indie developed PC games in the future, in expansion to Android.

    That’s not too farfetched of a theory, right? :I

    EDIT: Actually.. now that I’ve visited Ouya’s Kickstarter page, everything sounds kind of sketch.

    But that doesn’t stop it from being a good idea or concept. If there’s enough support behind it from developers, it can probably fly.

  • Spirit Macardi

    While I can certainly see all the possible problems that others have brought up related to this, call me cautiously optimistic.

    Really, if this system is to stand a chance, they don’t simply need non-emulation titles, they need exclusives! Games made for this console that will only run on this console. This fact has killed previous open-source console attempts like the GP2X and the Pandora, since all of their games were also playable on PC.

    In this case though, I think it can be done! Since it’s a home console, it’s bound to be much more powerful than other current Android devices. This means that games which take full advantage of the hardware will only run on it and not smartphones (at least not for a good while). Plus it’ll have access to the existing back-catalogue of Android games and apps.

    So here’s hoping this can find its niche. More competition would be good for the market.

    • malek86

      “Since it’s a home console, it’s bound to be much more powerful than
      other current Android devices. This means that games which take full
      advantage of the hardware will only run on it and not smartphones”

      Aside from the fact that it’s not particularly powerful (the Tegra 3 is common enough now… and a Nexus 7 is presumably much stronger), if developers tried to make games that only worked on this thing, they would fail miserably. The userbase will be too small to yield any profits (remember, you specifically talked about good-looking games, which means they’d have to be expensive to produce).

      They need the much larger Android userbase, and even with that, right now Android is proving to be much less profitable than iOS for indie developers. Many developers don’t even bother with Android, why would they bother with a smaller subset of it?

      This thing could be good as a small media center and for some emulation (but I’d rather use a HTPC), but I’m not expecting most proper gaming support.

      • Spirit Macardi

        Jeeze, if you’re going to jump on me then I’m sorry for having an opinion.

        … Wait, no I’m not :B

        • Nah, he’s not jumping on you. You’re too self conscious :3

        • Tom_Phoenix

          I wasn’t aware people disagreeing with your opinion means that they are jumping on you.

        • malek86

          Hey, you have your opinions and I have mine… so we’re even :P

      • WyattEpp

        The Nexus 7 has a Tegra 3.  The major difference here is you can actually optimise for the hardware.  How do you think PS3 and 360 are still able to compete with mid-range PC graphics?

        Good looking games aren’t necessarily expensive to produce (the AAA plague notwithstanding) and the arguments for going Android are explained well enough by developers elsewhere (longer tail and growing market are two of them).

        • malek86

          “The Nexus 7 has a Tegra 3.”

          Many devices have Tegra 3. However, there are different variants of the platform. For example, the Nexus 7 will have 12 cores in its GPU. That will presumably make it more powerful.

          “The major difference here is you can actually optimise for the hardware. How do you think PS3 and 360 are still able to compete with mid-range PC graphics?”

          They could optimize if they didn’t want to pursue other Android devices as well. However, it’s difficult to believe that someone will only make games for this platform while completely ignoring the other Android smartphone/tablets out there.

          As for the argumentd about going Android, that’s exactly what I was referring to – I don’t see many developers actually going on Android myself. Even with the growing market, a vast majority of them is still making games for iOS instead. A few have even said that making games on Android is a recipe for losing money, and not because of the lack of optimization. I guess the problem is that Android allows you to install games from outside the store too easily, but I think it’s also a matter of audience, or maybe that Android is too vast an ecosystem, or maybe even that the Google Play Store sucks for advertising new games. Can’t say I know why, but the fact remains that there are very few success stories for Android, and most of them had originated on iOS first.

          That’s why I’m dubious. Android itself is already having trouble with game developers. And any trouble with Android will certainly be mirrored on this.

    • mirumu

      We do know already that it won’t be more powerful than smartphones. It’s running a Tegra 3 system on a chip just like the HTC One X and LG Optimus 4X HD smartphones which are already out today. By the time Ouya is actually shipping numerous phones and tablets with the Tegra 3 will be out. Also, Samsung’s new Exynos system on a chip, used in some Galaxy S3 models looks to be even more powerful than the Tegra 3 anyway.

      That’s not to say a Tegra 3 isn’t adequate for gaming however. I’d expect graphics similar to what the iPad 3 manages. Nice and crisp on a 1080p HDTV, but most likely lacking texture detail and lighting/shadow effects relative to the more powerful consoles.

  • mirumu

    It’s a lot of money, but aside from talk of software support, etc there’s a lot of potential for those donating to get burned here. The most popular donation tiers are essentially console pre-orders. There’s over 34000 of them so that means about 3.4 million of that money is already tied up in hardware costs. If, for example, it turns out they can’t actually make 34000+ consoles at $99 each (highly possible) there is potential for them to run out of cash really fast. The talk of “stretch goals” especially worries me since they’ve already taken on a lot of risk and more risk is the last thing they need.

    I really hope for everyone’s sake they’ve done their cost estimates accurately and just focus on getting consoles into people’s hands. Otherwise we may be looking at the first big Kickstarter failure.

    I also suspect the wider gaming press misunderstands Ouya’s appeal. I don’t think it’s primarily traditional console buyers who are getting on board, and compared to normal consoles NVidia’s Tegra 3 is nothing special. I’ve mostly been hearing excitement from open source advocates, people who build media their own media players, and Android fans who like cheap stuff. These aren’t people who in my experience buy regular consoles. Even if it can just play Angry Birds and the latest Android free to play titles, watch some videos, etc I expect those people will consider it money well spent.

    Rather than being revolutionary, I expect it’ll probably end up a small niche with Android games, some emulators, and a bit of homebrew support like the GP2X.

    •  I’d like to believe that they are evaluating the manufacturing costs as they go. They originally only offered a much smaller number of consoles  (was it 2000?)  It was only after this huge success that they have slowly bumped it up to 80000. I am also thinking that with these initial systems they are probably not keeping much per system. Im thinking the early bird 95$ mark might have been at cost.  which could potentially mean they are keeping the additional 5$ on every other system for other purposes.

      • mirumu

        I certainly hope that’s what they’ve done. Slimmer margins wouldn’t give them much room to move.

      • WyattEpp

        I doubt their BOM is that high, honestly.  At the moment, it’s probably about $75-80 and sub-$5 for manu.

        Margins aren’t where the money’s at for them anyway; the 30% revenue cut is.

    • WyattEpp

      GP2X didn’t have Unity or Unreal or the entire existing Android ecosystem; development for it was…kind of crappy.  And the spec is just not even close to the same.  Really, the ARM9 just wasn’t a star performer in any realm.

      • mirumu

        Sure, I wasn’t meaning it was like the GP2X in those regards. More that I anticipate it will fill a similar niche.

  • Paradox me

    I have doubts as to whether or not it’ll be successful, but people questioning its legitimacy should look into the people that are attached to the project.

    Ed Fries (ex-VP of publishing at Microsoft) and Yves Béhar (designer; One Laptop per Child, founder of Fuseproject) for starters. The chances of this being a scam or never making it to market are incredibly slim.

    • M’iau M’iaut

      That names that big are using a 100 bucks a head funding method does not bode well IMO. Surely they had put some sort of prospectus out to larger investors, and they could not find $5 million? If there was some level these folks had to reach before a major investor ‘kicked in’ that information really should have been made available.

    • Code

      Nahhh I DO think it’ll reach the market; although maybe not in the capacity of walking into a Walmart and grabbing it off a shelf, but at least in some capacity. But I think the risk for this failing to grab any support from publishers and the indie community alike is staggeringly high, it strikes me that they are going to have to up their game if they don’t want this to go south faster then the Virtual Boy.

    • malek86

      I also think it won’t be a scam in itself. The thing will most probably be produced, although I have a feeling it will be hit with delays.

      What I’m worried about is its viability as a single platform.

  • SirRichard

    The major problem here for me is the Android platform thing, not for any technical reason (my phone is old but works, good enough). I don’t see any real “killer” software coming out for this thing, low price aside. I guess it’s the connotations of being a development platform for phones; I just can’t see anything that’d make use of the 1080p playback or what have you, and casual audiences will probably be satisfied with their phones.

    I guess we’ll have to wait and see.

  • I’m cautiously optimistic. I like the concept, even though it will probably be underpowered by the time it reaches the market. (Compared to other Android tablets.) I’d be happy to see Kemco or Gamevil RPGs show up on the Ouya. Not to mention the price isn’t too bad.

    It could catch on as a novelty device, perhaps for people without smartphones or tablets. I only just got a tablet around November of last year and even though I love it, I would have probably purchased something like Ouya over that.

    I think what I could like best are the streaming media possibilities.

    I like to root for the underdog. I hope Ouya does well enough to at least prove there could be a good market for this. Perhaps then there could be an Ouya 2 (Or Ouya U) that’d be more powerful and be more of an instant-buy.

    • mirumu

      Agreed. I think the idea at least has potential. The Ouya as it stands isn’t something I’d want personally, but it would be good if it does well enough to at least establish that the concept is viable and that the market exists. It wouldn’t be surprising at all if they couldn’t get everything right on the first try.

    • WyattEpp

      They’re probably going to settle on later Tegra 3 or the upcoming Tegra 3+, so it’s going to be at least as powerful as a Nexus 7.

  • You go Julie girl! Like others are saying, I’m cautiously optimistic as well. Certain Droid games just aren’t fun to play, no matter if they’re on your phone, tablet or in this case, your TV. That said, there are some winners so hopefully we see some solid RPGs, action games and the like don’t take forever and a day to get released.

  • I’m just hoping all these people putting in money through Kickstarter aren’t losing out. Kickstarter is more a donation than a investing place, right? So if this were to end up as I hope it doesn’t that would mean all those people are out of their money?

    • ArthurCarvalho

      I think that’s how it is.

      Looking at their FAQ:

      Who is responsible for fulfilling the promises of a project?
      It is the responsibility of the project creator to fulfill the promises of their project. Kickstarter reviews projects to ensure they do not violate the Project Guidelines, however Kickstarter does not investigate a creator’s ability to complete their  project.


      Though it is really incredible that this many people have donated so much. I mean, while the majority of the pledges were around $99, there are a several bunch who donated from $699 all the way to $10,000.

      • Wow! That is just… wow. Man I really hope this works out well, especially for those who’ve put so much money down. Thank you for the information ~ <3

  • PoweredByHentai

    Every time I hear about Ouya, I keep thinking of the Kool-Aid Man:

    That said, with the device running Android, wouldn’t this further fragment the Android market?

    • Code

      Haha the same thing crosses my mind >w<;; 

    • mirumu

      If it becomes popular and developers start targeting it, it will inevitably increase fragmentation in some form. Well for developers at least anyway, although I suspect users would feel the effects of it too in various ways.

      Earlier this year I started getting into mobile development with a graphic designer friend of mine and we talked about what platforms we’d support. When we started looking into it the amount of hardware we’d had have had to purchase to get reasonable coverage for support and testing on Android it really stood out as excessive. Far too expensive for us just starting out.

      With iOS by comparison you only need 5-6 different devices to fully support development on the latest OS version today. The iPhones and iPod touches are also very similar spec-wise so even amongst that handful of devices the chance of compatibility problems is lower. So far Apple only tends to add 2-3 new devices every year, and when they do that they tend to de-support 2-3 older ones. This makes it all easier and more predictable from a development standpoint.

      • PoweredByHentai

        Right, thing about mobile iOS development is that you don’t have to deal with a whole range of hardware variations at once and there’s a high level of iOS firmware consistency as well.  Really cannot say the same about Android though.  =/

        • mirumu

          True. I have been targeting all iOS devices with a single code base myself, but I didn’t have to do that.

      • WyattEpp

        The whole point of the stable spec is that there aren’t multiple hardware profiles.  And in any case, Ouya is Tegra 3 kit; pretty well known at this point.

        • mirumu

          That’s fine if developers exclusively target Ouya, but given the small user base it’s going to have to begin with I don’t know it makes sense to do that right now. At least in the sense of a developer who is trying to make money. I’d expect developers will still attempt to support multiple Android devices with their games as long as they aren’t relying on the Ouya’s controller.

  • Visa Vang

    “OUYA” sounds like drugs if you ask me. Nonetheless, it’s still a very cool concept device.

  • Nitraion

    almost thought that picture is PS4 controller design…
    Hmm if Android is console would be people rather buy 7.0 Tablet?
    also would be little pointless called “android” game if using controller?
    although some game of android really need a cotroller to play….

    • WyattEpp

      How many buttons does your tablet have?

      • Nitraion

        ==” i dunno Infinite? but what i mean is hard to play game with 3D like char world and you have to move it…. 

  • it will flop, honestly I don’t think they’ll have any chance in the consoles war.

  • ArthurCarvalho

    What bugs me about Android as an OS for a game machine is their Virtual Machine for running Java code (Dalvik VM). It is completely garbage-collected and there is absolutely no way to deactivate or manually control it. So basically we have to avoid real-time allocation of new objects and other stuff because since we can’t force it to deallocate memory when we need, it often will start taking too much memory because you have to wait the garbage-collector to clean it for you. Lots of developers often run into problems with this, their games will close out of nowhere due to lack of memory.
    Though it can be bypassed by using NDK (Native Development Kit). Still, most Android games are developed in Java and not in C++(using NDK)…

    • WyattEpp

      This isn’t a bad point, but dynamic allocation is something people try to avoid anyway for performance.  Memory pools/arenas aren’t an uncommon thing.  I would hope that if you’re releasing a game on a platform like this with a stable spec, you’re going to optimise for the hardware profile.

      And this is all speculation based on the current state of Android; maybe their library will have some niceties that we’re not accounting for?  We’ll know in a few months.

      • ArthurCarvalho

        I read once that for embedded devices, some kind of memory pool and memory managements for games is a must. I still do not have much experience with Android development or any kind of embedded devices, since I’m used to develop for PC.

        I hope that they’ll customize some aspects of Android, like changing how the “Activity” is handled, giving it more priority than it is given on phones. And that they’d strip down every unneeded features.

        And I think it would be awesome if they made changes that would allow us to develop games using NDK directly, without the need to interface with a placeholder Java application. (but I guess this one would be too much)

  • Eilanzer

    My problem with this project is just one … The name Ouya!!!
    (╯°□°)╯︵ ┻━┻

    • Guest


      Oh Boy’a!

    • BadenBadenPrinny

       I prefer to pronounce it as “Oh-ya”

  • WyattEpp

    I really sincerely hope they go for my suggestion to add dedicated video memory to this.  Even just 256M GDDR5 would be better than shared mem.

    • mirumu

      The Tegra 3 doesn’t support dedicated VRAM. It’s a complete system on a chip with a single 32-bit memory interface shared by all. It supports DDR3-L and LPDDR2 only as I understand. The actual memory speed varies depending on the specific Tegra 3 chip used.

      • WyattEpp

        Is that so?  Damn, GDDR5 BGAs are pretty cheap, too….  I was pretty sure I’d heard of other Tegra 3 devices with VRAM– I suppose I’ve been misinformed?

        That is a serious problem, then; thanks for pointing that out.  (It’s a little ironic that nVidia makes something that can’t talk to SGRAM.)

        • mirumu

          Yeah, I know what you mean. Some of the PowerVR-based SoCs do support external VRAM (like the one in the Vita) so it’s an odd omission.

  • neogeno

    For this to work, I think they need to shift their focus of the types of games that get developed. They need to eliminate the angry birds stigma that plagues smartphones so much and advertise that this can work as an actual console. Developers need to bring games that look good from a console gamers standpoint. Ouya creators say they don’t want to compete with the big three consoles but they just may have to if they want to survive. Most gamers will run it into the dirt if its just an over-glorified smartphone. Its the
    developers who will have to make this into something successful.

    They cant compete on a graphical level to be sure. But they can in gameplay
    (which is usually the most important factor). If they can bring games that match the fun factor of previous systems like the snes or the psx, devs can potentially reboot the gaming industry without compromising their rights to a publishers restrictions. There is a low barrier of entry that is very appealing to independent devs. This gives them a place where they can establish themselves and improve their craft. Without losing too much money in the process.

    In time, if the games devs release on this move in the right direction, those who are well established and long time developers on the Ouya will become very
    skilled and could possibly release games on the Ouya that can rival the big three.

    Again, like others have posted in many discussions, time will tell and its going to come down to the software. But as far as I am concerned, at this point, the ball is in the developers court.

  • DanijoEX

    I don’t know if I’m going to wrong about this or not…

    But the Ouya will also need to be more convincing to many developers.

    By that…I mean trying to get Ouya to more appealing to not indie developers but well-known ones (more like Square Enix, Nippon Ichi, etc. Just to name some…).

    Correct me if I’m wrong…but i think that’s another crucial thing that Ouya would need.

    @Isshan I might need your opinion on what you think what would be better for Ouya.

  • AJ

    Actually…I heard this thing was a scam.  I read a few articles about that subject, and saw the details of the system.  At this point in time, I’m still not entirely sure.

  • Niermyico

    If I can play Android games on the go, I dont see why I want it on the console. That’s how I feel anyway.


  • I guess Imma buy me an Ouya .

  • Go2hell66

    this will be an even bigger failure than that neo-geo pocket fiasco


    disaster waiting to happen

  • Ouya’s already been proven to be a gigantic scam. Please don’t post any news about it unless it’s them running to the hills with their money.

    -8 Months with no build yet (They plug something behind their screen, and use a ps2 controller in the video)

    -The cost for making the system is so great that 5 million won’t do a damn thing for it.

    -They’re claiming skyrim will run on it, it is literally impossible

    -The free to play model is completely fucked, and with the “Open source hack” mindset they have claimed it’s literally 100% impossible for devs to make a proper profit off anything.

    -False promises on what it can and cannot do

    -There’s a million different emulators you can buy that run on your TV and are playable with a controller so there’s no reason to get it for that either.

    -If someone says that they think the idea is neat they start lying about getting that persons game. Derek Yu for example has stated if he were to port Spelunky to anything it would be the PC first and foremost, go figure OUYA reps are saying they have Spelunky confirmed (they don’t)

    -Their “team” has no knowledge of producing a system let alone a UI for it.

    -Kickstarter itself is just money, they have hundreds of people doing the 99 deal to get their OUYA on release. That means if it succeeds, then guess what, all of the money kickstarter got them is gone, lost sales because a ton of people are already owed their consoles. It’s doomed to fail from this alone.

    -They aren’t making any games for it themselves, how are they going to get money after someone buys the console? They can’t make a profit from the console alone, and if indie game money goes only to the indie devs, and there’s no fee for online services then that leaves nothing for them. They’d be selling at a loss and 5 million when you’re making a console isn’t a drop in a bucket when you realize Nintendo/Sony etc have literal billions to throw around to recover from loss wise.

    This thing is a disgusting sham and I feel bad for anyone who expects results from this.

    • The thing is, you can’t really do anything about it. When you pledge money on Kickstarter, you’re not buying the console or anything, you’re only supporting the idea of it. The reasons you’ve specified are the reasons why I haven’t opened up my wallet to them yet.

      • $1484028

        that’s kind of an interesting point you bring up though.

        the “you’re not actually buying anything” argument is usually the defense brought up by KS and KS advocates (i’m not calling you out or anything, simply saying), however IN THIS PARTICULAR CASE, one could make a serious argument that yes you are.
        i suspect many people backed this project with the intent that they were in fact “buying” an Ouya.

        only 3300 (as of now) backers backed the “non-purchase/reserve an Ouya” options.
        32684 of 39150 have backed the $99 essentially “buy an Ouya in advance” option (which was a “limited reward” of 80000).  that’s a full 83.5% that backed the option that is essentially “buy an Ouya”.
        from there the remaining ~2000 are clearly geared towards the few overly rich, and developers.
        but the point is the vast majority of Ouya backers have put in $99 expecting to get an Ouya for it.  de facto expecting to buy an Ouya.  

        but what makes it kind of shaky though is, as KS has said, as its technically a “reward”, there’s nothing to actually hold Ouya to that “purchase” if the whole project bombs…
        without getting all pessimistic, this “taking your money for a ‘sale’ without actually guaranteeing a sale” is entering some pretty dodgy territory for KS.

    • SaiyanJedi_Trunks

      You expose all of the pitfalls of this project.

      However, either this will be the biggest video game scandal to hit the industry since in-game DLC or they ALREADY have tons of money…through investors, a venture capitalist or some funding and this money is really extra or pretty much “charged” advertising.

      Either way, the concept seems nice, but the profit in it and/or an actual product remains to be seen, if ever.

      • “either this will be the biggest video game scandal to hit the industry since…”  
        Since the Gizmondo really.

  • Mrgrgr and Unacceptable World

    I don’t really understand about the attractiveness of this console here.T_T(Or i am just to stupid to understand here.) I mean, they are able to play android game on bigger screen?

    And this game is 100% hack free? But don’t this will cause the company making game for this consoles to unable to get any money? Considering everyone will just try to get the game for free.

    And don’t emulators is also considered illegal there? Won’t this game will had a very big lawsuits problem here?

    •  Congrats, you’ve identified the scam

      • Mrgrgr and Unacceptable World


  • $5 Million?! We have no practically no details regard this console. With Double Fine we know that they will deliver, they have a very positive history. How can you justify giving $5 million?.

  • Mike Pureka

    This thing has “catastrophic kickstarter project failure” written ALL OVER IT.

  • Shogunreaper

    Ouya can jump aboard the care boat

    And sail right into dontgiveashitland

    • If you have nothing productive to say, please don’t say anything at all.

      • Shogunreaper

         It was productive.

        • If you didn’t know before, know this now: “I don’t give a ****” is not productive talk. If you don’t care, you don’t even need to say anything about the topic. Simple as that.

  • HilariousNPC

    Let’s shut the front door here for a second. I know it’s fun and all to just take numbers and slap them up on a page, but reality is much more suitable for discussion. Kickstarter takes a 5% cut. Amazon takes a cut because it has to pay the percentage cut that the payment processors take. (Which is BS, if you ask me, but hey, you know banks.) You have to basically assume that they’re losing 10% of that right off the top.

    So, Ouya’s got $4.5 million in funding. If they don’t use all this on operational expenses, the tax man’s taking a chunk of it, probably about 30%. So, what they’re going to do with a lot of that extra money is “Pay the government”.

    • Barrylocke89

      True, but that was going to happen regardless. A little under 2.9 million dollars by those estimates is still a LOT more than a little over 600K dollars.

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