Street Fighter X Tekken Producer: The Fighting Genre Is Hot

By Spencer . August 2, 2012 . 7:22pm


While Capcom said in an earnings report Street Fighter X Tekken’s sales were cannibalized because too many fighting games were on the market, the producer of Street Fighter X Tekken for PlayStation Vita feels different about the market situation. I asked Tomoaki Ayano how he felt about the surge of fighting games not just from Capcom, but other developers like Tecmo Koei and Arc System Works.


"As you mentioned, in the fighting game genre there are a lot of different companies coming out with new games every month. If we flip it and look at it, it means this is a hot genre. It’s a genre developers want to get into because there are a lot of users out there that are buying the games," Ayano answered. "There is definitely a lot more competition nowadays, but Capcom has always had faith in its brands like Street Fighter. We’re always going to make the best fighting game out there no matter what the age is or when we release games. This year is the 25th anniversary of Street Fighter and we’re looking at new ways to go towards the next 25 years to give users the best possible experience."


One of the 25th anniversary collaborations is a series of Street Fighter Hello Kitty dolls. Capcom has a history of working with Sanrio and they two companies recently agreed to add My Melody and Kuromi costumes for Felyne de Puzzle. I jokingly asked Amayo if he’s working on Sanrio X Street Fighter. Amayo laughed, "Yeah, that would be cool. I think it’s a great idea."


"Personally, I think it’s great that users out there have a lot of choices to choose from. It’s not like back in the day where there were only a few fighting games. There’s much more variety," Amayo added.


I agree especially since JoJo’s Bizarre Adventure HD is making a comeback. Yoshinori Ono always teases Darkstalkers too so I asked Ayano if he heard anything about Darkstalkers coming back from the grave.


"Ono-san always surprises us as well," Ayano said. "I’d like to ask him as well, because I don’t know what the deal is myself!"

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  • Well it “used” to be…now its kinda stale with nothing but the same game with little add-ons

  • Astrotrain

    “but Capcom has always had faith in its brands like Street Fighter”

    Then why they stopped making SF games after SF3rd Strike , and why Capcom didn’t want to make SFIV at the begining.

    • OatMatadoQuatro

      I heard they had to wait to receive the approval of the Inafune (the guy who created MegaMan) to develop SF4. But that opened the Pandora Box with all these updates nowadays

    • SpecDotSign

      Initially SF3 was a “failure” for Capcom. Both critically and financially. Because of that Capcom just pushed the SF franchise aside. Ono-San was the one who pleaded and begged Capcom for a new entry. I honestly think that SFxTK came at a bad time. Despite all the dlc shenanigans. That 2.5D engine they’ve been using looks goofy in my opinion. They should have stayed with 2D sprites.

  • Chow

    I agree.  That’s hot.

  • James Smith

    There are definitely more options but didn’t he  dismiss the dangers of cannibalization in the genre  too easily? The overall player base is still not on par with other genres. It could be a  legitimate long term concern. But at least he’s optimistic about his job.

  • Capcom’s going back to its fighting game roots, which made them a big name back in the 2D arcade fighter years. Present time, now they utilize what the current technology has to offer in terms of both aesthetics and possible gameplay innovation.

  • I don’t know if it was said by the same person or not, but didn’t we hear from Capcom a while back about the “fighting game market cannibalism” (i.e: too crowded)?

  • Kitestwinblades

    “It’s a genre developers want to get into because there are a lot of users out there that are buying the games”

    With that said… Someone PLEASE pick up Bloody Roar and bring that back XD

    They’re pretty confident about teasing and hyping fighting games too so its very natural for them to think this. Not to mention the competition really IS getting out there now. The Snoop Dog and Swimsuits REALLY surprised me for Tekken. It’s hilarious because I saw the swimsuit ad EVERYWHERE online lol

    Then there’s EVO and online play… The genre has really come a long way.

  • cj_iwakura

    [SFxT sells poorly]
    “Fighting game market is oversaturated”

    [P4Arena makes huge bank]
    “Uhh… they have Elizabeth?”

  • PRGamerCub

    they werent cannibalised because of other games in the market :) they were cannibalised because of Capcoms DLC strategy and because thereś been 3 SF4 and 2 MvC3 lol and people new you were gonna do it again with this game too and because the characters were on the disc :P thats why the sales were bad, when the Vita game comes out im sure in November they’ll release the game and the dlc bundled together on another disc SFxT Complete lol 

  • Pope The Rev XXVIII

    Obligatory stop the DLC comment

  • Göran Isacson

    … And now I hope that Ono-san at least shares his ideas with SOMEONE else on Capcom, because I’d hate to see those ideas disappear in case he suffers another heart-attack ;_;

  • Code

    Honestly I think SFxT sales probably took a pretty big hit for a couple of reasons. The game had some rough publicity outta the gate with the whole on disc DLC thing, which honestly they probably would have never seen coming given all their prior games pretty much had on-disc DLC too o~o; I really can’t fault Capcom for that one.  

    But what I do think is Capcom’s fault is the game just wasn’t tested enough; I don’t think the game is THAT bad, or unfixable… and I’m not talking about glitches like Mega Man flying. But more so the fact the game was just really lazily balanced. Things that shouldn’t work, work really well in SFxT, and many characters are clearly superior. The way the game is right now it just really encourages lazy play, using gems designed for beginners, and only using like a small fraction of the cast. Hopefully down the line Capcom will push to have their non-arcade releases playtested more, as MvsC3 had similar issues. 

    But yeah Capcom’s biggest enemy is itself at the moment, and until they accept what went wrong, chances are things will continue to be bumpy. Personally I don’t feel like Ono and the designers of the game are at fault here; from the sounds of it Capcom’s business-end needs to ease back and give it’s team some space to get things done right o~o;; Crushing deadlines and expectations, is only going to send it’s talent elsewhere, similar to what happened back in 2004 >3<; *scratches ear*

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