Nintendo 3DS Sales Surpass 10 Million Units In Japan

By Spencer . January 8, 2013 . 1:48am

imageIt appears Animal Crossing: New Leaf sparked more Nintendo 3DS sales. Famitsu reports 3DS sales (that’s regular 3DS and 3DS XL) reached 10,068,192 units as of January 6, 2013. Nintendo 3DS launched in Japan on February 26, 2011.


What’s interesting is the "Animal Crossing" effect as detailed by Famitsu. Animal Crossing: New Leaf came out on November 8 and sales 3DS sales continued to rise peaking at over 400,000 units on the fourth week in December.



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  • malek86

    That’s a huge lot of 3DS’s. I wonder if japanese sales might eventually surpass the DS. If nothing else, because this time the PSV doesn’t look like it can be terribly competitive, unlike how the PSP eventually got.

    I wonder how western sales are going though. We know NPD numbers are not very good, but what about european ones? And what about software sales? Come on Iwata, we need your graphs. They are the only reliable data we have.

    • Peeka Chu

      Need to give the Vita another year and a price cut. The 3DS has had tover 40% slashed off the MSRP. People always forget that. Also a MH game or something along those lines is needed for the Vita; in Japan at least. Oddly, I remember reading that NA is the Vita’s strongest market, so a GTA or something like that would help. CoD was a turd, but people still bought it.

      Back to Nintendo though, they were smarter in how they A.) launched earlier – and scooped up IPs B.) Dropped all support except for Pokemon for the DS. PSP support should have been killed, even if it was just a slapshot upscale on current projects to get them running on the Vita.

      Still, if Sony has shown us anything this gen – in addition to humility and numerous foibles – its that they can play catch up rather well. Not an enviable position to be in, but it has just as many positives and negatives as being a Market Leader (Nintendo) does. The pressure is on to stay on top. Nintendo has its own issues, namely with 3DS EU and NA sales. They’re doing great in Japan though. But they’ll never, ever hit DS levels of units without EU and NA on board like they were last handheld gen. I don’t know that its possible anyhow with the proliferation of smart devices.

      • LightZero

        Humility? I’m still waiting on that because I still don’t think Sony completely learn their lesson. The Vita will never catch up to the 3DS in all markets. The PSP couldn’t do it with the DS. The Vita won’t be able to do it with the 3DS. If Sony get their act together it might do well in its right. But it won’t be a rival when it comes sales. At this point that is just a dream. The 3DS is doing well enough in the US and NA. The 3DS just needs the right push to make it better. However, Vita isn’t doing well period regardless of what country it is.

        • AyaisMUsikWhore

          But the Vita doesn’t need to sell 3DS figures to be successful. There’s no book written in stone saying the Vita has to sell 10 million to be as successful. This could be the same said about the Ps3. Everyone said that would fail due to its high price… Etc. But on its own merits, it started small and now it’s catching up. Nintendo owns handhelds no doubt but you don’t need to be or beat Nintendo to get recognition. You just need to keep gamers who have the device happy so that More sales can pick up the and more devices can be in hand out coming to a good handheld. Sony will never catch up the the 3DS but when it gets its games together… It will do just as good.

          • Syn

            Smartest comment here. In the end it never hurts to have more choices, I do however hope Sony step up and drop the pirce on the cards or increase their size as suggested above, also, getting some great IP’s would do wonders for the Vita(look at the week P4G released), once thats done, we can enjoy a slew of high end hand held titles that the 3DS might not be able to offer.

            On a side note, am getting the 3DS in october cos am a Pokemon fanboy so Ninty has got me there, I just hlope some great announcements are made for the Vita cos my baby is getting bored.

      • Lord Highawesomeparty

        Price isn’t the only problem the Vita faces. Advertising is something Sony seems to be bad at anymore. I’ve seen maybe two or three Vita ads on TV since it launched and one or two online as well. The Taco Bell promotion was good for getting word out on the system, but outside of that you never really hear anything about it.
        If Sony would advertise the system better and cut the price of the system and memory cards, I’m positive the sales would increase dramatically.

        While on the subject of memory cards, it would be much wiser (if they didn’t want to cut prices) to give us bigger storage options (i.e. remove the 4GB option and just slide everything down while making the $100 card a 64 GB one). I do believe that the Vita will do just fine though. It really seems impossible for the system to completely fail with the handheld market as big as it is.

        • Locklear93

          I really agree with you on advertising. I’m somewhat reminded of the 1980s, with Tramiel ran Atari. There was a time when Atari home computers (not game consoles, home computers) were a viable competitor to IBM compatibles. The first wave of Ataris came when having a home computer was “the thing,” and sales were strong just by merit of being the fad. Atari’s second major generation of computers (for these purposes, I’m considering the ST/STE series the second gen) came after that, and Tramiel felt like he could get away with just putting them out again.

          …didn’t quite pan out.

          I sort of feel like Sony is still clinging to the notion that people will come to them BECAUSE they’re Sony. That’s just not how it works anymore. I suspect when the PSP launched, Sony got a fair bit of leverage there, but outside of Japan, the relatively poor support for it soured a lot of people’s willingness to make the same decision. I say that as a launch day owner of the PSP, and pre-launch (kind of–Amazon promotion that shipped the Vita two weeks early) owner of the Vita. I love the systems, but if Sony can’t build an install base, it’s not going to take off.

  • gamefreak86

    Reggie needs to step up his data game.

  • akiko_sakuraba


  • XypherCode

    And it just might surpass 20 trillion units by October! LOL
    People love their Pokemon announcements :))

  • $39420547

    i think vita’s sales will turn around eventually
    BUT great news for the 3DS Nintendo should try boosting up their sales in the west too

    • Haseyo

      I’m pretty sure Pokemon X and Y have taken care of that.

  • $29082171

    ”sales 3DS sales”?

  • Lord Highawesomeparty

    Pretty good so far. Hopefully the Vita will catch up soon. I love mine to death so I’d love to see it do as well as the 3DS.

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