7-Eleven Serving Dragon Quest VII Shields

By Spencer . January 31, 2013 . 12:30pm

dq7dWhen you stop in for your morning coffee at 7-Eleven you can download a shield for Dragon Quest VII too. The convenience store’s 7Spot service will dish out two items for the Nintendo 3DS game, the Shield of Light (pictured) and a Shard.


Dragon Quest VII comes out for Nintendo 3DS on February 7. The Shield of Light/Shard promotion kicks off on February 26 and ends on March 31.

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  • Lightthrower

    A shard? What? Aren’t they all like…. necessary to advance plot? (been years since i’ve last played)

    • kupomogli

      There’s two in the original that are extra. Secret dungeon or not, if there’s not some way to get the same shard in game then this is stupid.

      Thankfully for those of us in the west, if this does ever release, they’ll edit the game a bit to where we’ll be able to get it in game.

  • ReidHershel

    Am I the only one that finds all these fast food promotions…..not good?

    • 7-Eleven is a convenience store. I saw that name and thought there was a localization coming, I didn’t know Japan had 7-Elevens at all.

      • JohnThackr

        7-Eleven is actually more successful in Japan than in the US, and the stores are nicer. Actually, the largest Japanese franchiser actually bought the parent company when the original US parent company ran into financial trouble in the late 80s or early 90s.

    • Pockystix

      kinda nasty to think of Dragon Quest and 7-Eleven brand food at the same time. . . guh. . .

      • Chris Lane

        I believe the Japanese stores are probably much nicer than ours, including the food lol

  • riceisnice

    Is 7-Eleven a big thing in Japan? They were associated with promotional giveaways with Animal Crossing too.

    • Micheal Willis

      Yeah, there are a ton of them. One of the major convenience store chains in Japan, alongside Lawsons and Famima. Frankly, their convenience stores are better than the US equivalents. They have real food and stuff there.

  • Chris Yuen

    The shield reminds me of the pizza shield in Lucky Star.

  • Suicunesol

    This is pretty amusing. “Oh darn my shield broke! I better go down to 7-Eleven to buy a new one.”

    Imagine taking it to the next level. A game that relies entirely on real world locations to advance through the game.

    • Shuga Suenaga

      i know what you mean but i prefer to have all packaged in game, promotions like this are not bad but to rely on real world locations to advance in a game its not a good idea :v

      • Suicunesol

        Not generally no. But I think the idea is novel and would be fun just once. Some games in the past have already done what I’m suggesting. I remember there was a game called Boktai once (for Gameboy Advance?) that used sunlight to determine events.

        • Shuga Suenaga

          yes i know but then lunar knights came out on the DS without that option, but ingame it changes from day to night, so i dont know i probably dont want to go to someplace just to finish my game and if i dont go i wont be able to, like i said you can add some value if you can go like to a 7-eleven like this promo and get some rare items thats nice :)

  • dahuuuundge

    Japan’s equivilant of of buying Halo 4 double XP mountain dew

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