7 Up Invades Japanese Games With Dynasty Warriors 8 Costume

By Spencer . February 6, 2013 . 8:38am


Mountain Dew is tied to shooters like Halo and Call of Duty in North America. What’s the soft drink for killing armies of warriors in Japan? 7 Up, apparently. Tecmo Koei has a tie up that gives Zhao Yun an original costume designed to promote 7 Up to the extreme! OK, we get the joke. Zhao Yun is from the Shu Kingdom which typically wears green and the game’s Japanese title is Shin Sangoku Musou 7. Great, but do we really need 7 Up shoulder guards?


Tecmo Koei also set up a crossover with Japanese guitarist Tomoyasu Hotei who has one of his songs in Dynasty Warriors 8. Buy his album and you’ll get this Lu Bu costume.



Read more stories about & on Siliconera.

  • XyzzySqrl

    I guess sponsorships move on. I remember Lu Bu shilling for Pepsi like it was just yesterday.

    • Armane

      PepsiCo owns 7 Up outside the US.

  • Spatulising

    Do we really need 7up shoulder guards?


    • British_Otaku

      I wanted to give you a thumb up, but then I noticed you had 7 (thumbs) up.


      On topic, it doesn’t look too bad on him, I’m not attached to Dynasty Warriors enough to be concerned about a bit of product placement even if it is a Chinese Historical set Hack and Slash.

  • Go2hell66

    all these shameless plugs

    • andref

      Come on, that death-version of lu bu is cool

      • Learii

        i agree atleast he don’t look like Orochi that be even wrost

    • It’s advertisement… Many Japanese games are no strangers to product placement or collaborations with non-game products. (Shin Sangoku Musou 6 had Lawson outfit for Wang Yuanji. Tekken Tag Tournament 2 also had the Snoop Dogg stage.)

      I understand that they look out of place, but it’s not like they take away anything from what the game has to offer. If anything, it’s just business as usual for Tecmo Koei.

    • But shameless plug are amusing to look at!

  • Learii

    its look funny but the color look cool on Zhao Yun

  • ddh819

    i wish the guy from the 7up 80s commercials was in the game. he would have a good taunt.

  • NANAandLIZZYfanatic

    LOLOLOL that is awesome!
    So overly flashy and cheesy, I WANT! lol

  • I’d rather like some Pepsi Nex

  • Now you just need a Cool Spot keychain attached to the weapon.

  • Ancient chinese 7UP sponsored shoulder guards! Tht monochrome Lu BU looks pretty cool too. Do want.

  • Göran Isacson

    On the one hand, 7up shoulder guards are kinda ridiculous… but it’s also so on-the-nose that it goes right into funny territory. As long as the shoulder pads don’t have hypnotic lights programmed into them that will force me to buy 7Up whenever I see some on sale, I am okay with this.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos