Japanese Convenience Stores Are Getting A Dragon Quest Make Over

By Spencer . March 24, 2013 . 12:03pm


Starting on March 30, you can visit the Dragon Quest world when you get your morning coffee and manga. Square Enix and the Lawson chain of convenience stores teamed up to decorate them with an Astoltia motif. Certain stores will also have replica Hero Sword and Sky Swords and Slime branded shopping bags. Dragon Quest themed Lawson stores will close up shop and revert to boring convenience stores on May 7.


Dragon Quest X is out for Wii now and slated for release on Wii U on March 30.

Read more stories about & on Siliconera.

  • StarWarudo

    Things like these sometimes makes me wish I lived in Japan.

    • CirnoLakes

      I’m sure that this statement wasn’t meant seriously. Though just in case it was, Japan can be very stressful place to find work and to work in.

      But its consumer industry sure as heck is nice. The pop culture products like convenience stores, electronics, video games, animation, and so forth coming out of the country sure are nice and can make one envious. Furthermore the consumer culture can be awfully nice and some of the things that Japanese consumers have a taste for in the entertainment industry leave me a lot to be desired as someone living in a country that doesn’t appreciate cute as much as Japan and is a bit overly fond of extremely violent entertainment.

      If you took some of the social problems out of the country it would be a darned fine place to live. It should also be noted that I don’t think entertainment is the only good aspect of Japanese culture that I think exists. This is sadly a controversial and possibly offensive statement, but one thing I find appealing about Japan is that most people aren’t very religious and more importantly don’t push their religious views onto others. Also guns are illegal in Japan and Japan has a very low violent crime rate.

      My country, the United States, has copious amount of theocratic religious fundamentalists who desire to push their religious ways onto others in every way possible. And they are sadly, a hugely influential force on this country. There are also lots and lots and lots of guns and gun violence. In this regard, I wish our country was more like Japan. With less guns and theocrats. This also, of course, applies to lots of other countries with low amounts of guns, gun violence, and theocrats, just like Japan.

      • Barrylocke89

        Their’s something admirable about the strong sense of unity within groups in Japan as well. It DOES lead to some of the very problems that you mentioned, but their’s some positives with it too that most modern cultures don’t exactly have.

      • ShadowDivz

        DId you just finish reading a book and felt the need to share? That’s a pretty lenghty(and informative) post. O_O

  • Neppygear

    I want to go to there.

    • almostautumn

      Really hope this is a 30 Rock reference <3

      • Neppygear

        That would be what it is, yes.

  • RedRocBoy

    Why can’t we have stuff like this. Damn Japan rocks!

    • CirnoLakes

      Japan has its problems, but the media industry and culture is top notch at often producing adventurous, wholesome, cute fun.

      I, for one, am glad that the West is finally starting to really discover and appreciate the Dragon Quest franchise. It was about time that Final Fantasy and Pokemon weren’t the only RPGs Japan was known for.

      Though I wish we could have things like this, as well.

      • ShadowDivz

        I can’t help but wonder what their advertisement budget is.

    • To be fair, this is no different than tie-in advertisements in any other country. Japan isn’t the mecca for video games that many game sites portray it as. There are plenty of people who like them, and plenty of people who hate them or think they’re a nerdy waste of time. Advertisements like this are more common than, say, America…but still, you aren’t going to walk down the street and see video game ads everywhere. There are plenty of better reasons Japan “rocks” as a country, tbh.

  • Tiduas

    My appartment is 50 meters from a Lawson store, I sure hope this applies to every city and not only Tokyo, because I’m going adventuring in there!

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos