GungHo’s President On 100% Fun And Having Fun Making Games

By Spencer and Ishaan . March 29, 2013 . 12:45pm

Kazuki Morishita, president of GungHo Online Entertainment, conducted a panel at GDC today, titled: “100% Fun: Keeping Players Engaged”. GungHo, as you may know, is the company that owns Grasshopper Manufacture, Acquire and Gravity, the developers of Ragnarok Online.


At the panel, Morishita discussed his belief that games should be 100% fun and no less. Even if a game were to not make money, Morishita would have no regrets if it was 100% fun, he said. A game being just 80% or 90% fun is when he would have regrets.


This is part of GungHo’s company culture, Morishita says. He wants to make sure all of the company’s developers are having fun. Last year, the Gungho staff joined Japan’s first Samba festival in Asakusa and spent two months practicing for it. GungHo will be participating in the Samba festival again this year.


  • HatsyaSouji

    Now, I’m sure, with Acquire, ZeroDiv and Aeria are in your hands, I wish for a Class of Heroes game that plays like a team-based Dynasty Warriors or GOD EATER for the Westerners

  • kulosterol

    I wonder what’s taking them so long to release Picotto Knights over here?

  • riceisnice

    And then, when you join the company. You find out it’s actually a secret base filled with evil scientists and gene manipulation experiments all bent on taking over the world.

  • Being forced (?) to participate in a Samba festival as a part of your work doesn’t like much fun to me.

    • almostautumn

      Yeah, I’d probably quit to be honest XD but hey, new, fresh experiences = new, fresh creativity. Keeps the whole team active with ideas and innovation, perhaps.

    • komiko12

      There are some things that you wouldn’t know that you enjoy unless you are forced into doing it.

  • Göran Isacson

    Part of me wants to be wary and point out that Sudas most memorable games aren’t always his most FUN games, but eeeh, I guess that I can afford to have a LITTLE more faith in this not being a subtle code for “if you try to do anything that risks alienating even the smallest percentage of the playerbase your ass is grass”, but instead an honest plea to make the game as fun as you can.

    Here’s to hoping my positivity won’t come back to bite me!

  • This sure does sound like some vaporous corporate-speak.

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