Sony’s PlayStation 4 Marketing Slogan Is "Greatness Awaits"

By Spencer . May 9, 2013 . 1:51pm

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Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign. The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

"Who are you to be ordinary? You, who could get away with murder, or raise the dead…" As the guy says this the buildings start to look damaged.

 

"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers." We hear a distant screech – and in the far background some windows blow out from the sound. Suddenly, two people sprint the opposite way covered in yellow paint.

 

"Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives." The nearby buildings appear increasingly damaged as he walks. We begin to notice a few people are starting to come out and follow behind him – three friends fall in behind while a kid on a BMX bike rolls in from an alley off the
main street, his friend is standing on the back foot pegs carrying a hockey stick and wearing a homemade cape. He passes by some abandoned cars in the middle of the road. But more brave souls have joined our hero’s cause.They walk behind him – following him wherever it is he is headed.

 

image "Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word." Without wavering and with growing focus our hero continues to head straight towards camera, passing some rubble spattered in yellow paint. With the wind blowing against him and the sounds of chaos in front, he begins to raise his voice to be heard. In the background, we see a home-made lag painted with the icon from Destiny unfurl out a broken window.

 

"Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world."

 

The source that provided this information to us also leaked the PSP "Step Your Game Up" marketing campaign for PSP, which Sony officially unveiled a few months later.


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