Sony’s PlayStation 4 Marketing Slogan Is "Greatness Awaits"

By Spencer . May 9, 2013 . 1:51pm

playstation

Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign. The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

"Who are you to be ordinary? You, who could get away with murder, or raise the dead…" As the guy says this the buildings start to look damaged.

 

"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers." We hear a distant screech – and in the far background some windows blow out from the sound. Suddenly, two people sprint the opposite way covered in yellow paint.

 

"Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives." The nearby buildings appear increasingly damaged as he walks. We begin to notice a few people are starting to come out and follow behind him – three friends fall in behind while a kid on a BMX bike rolls in from an alley off the
main street, his friend is standing on the back foot pegs carrying a hockey stick and wearing a homemade cape. He passes by some abandoned cars in the middle of the road. But more brave souls have joined our hero’s cause.They walk behind him – following him wherever it is he is headed.

 

image "Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word." Without wavering and with growing focus our hero continues to head straight towards camera, passing some rubble spattered in yellow paint. With the wind blowing against him and the sounds of chaos in front, he begins to raise his voice to be heard. In the background, we see a home-made lag painted with the icon from Destiny unfurl out a broken window.

 

"Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world."

 

The source that provided this information to us also leaked the PSP "Step Your Game Up" marketing campaign for PSP, which Sony officially unveiled a few months later.


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  • Kelohmello

    HOW DARE YOU NOT BE GREAT

    • jujubee88

      B-b-but I didn’t eat my frosted flakes! o-o

  • Sognatore

    i hope they aren’t going the versus way…
    i mean, shouldn’t we judge if it’s great or not?

  • C. LeBeau

    Greatness awaits? Either Sony is really getting ahead of itself, or it has something really good planned for us. Can’t wait, hyped, hyped, hyped.

  • riceisnice

    Why do I feel insulted?

  • Wtv

    Whatever, it will be only a stronger PS3.
    And I’m okay with that. I’m more interessed in third parties than Sony, anyway.

  • Elemiel

    Hahaha holy crap, I can imagine this being said by a burly guy who is huffing and puffing.

    • Neophoton

      …I could associate that with a personal trainer ad/commercial, now.

    • Solomon_Kano

      He’ll have a British accent.

  • ResidentMetroid

    You can’t just give yourself ‘Greatness’, you have to earn it!

    • john

      not if you buy a ps4 lol

    • Rayshawn Davis

      Technically by earning Greatness you are still giving it to yourself.

      • oo7PorscheMGS

        that’s why he said “you can’t JUST” …..it’s basic english.

        • Rayshawn Davis

          I know, where in my post did you see me argue against that? It’s simple reading comprehension.

          • oo7PorscheMGS

            “Simple reading comprehension” ..lol.. right. Try to understand what YOU wrote, if you can manage to do that. YOUR words IMPLIED that the original comment was wrong. And so “technically”, YOUR comment is wrong, smartass. ;)

          • Rayshawn Davis

            I never implied that his statement was wrong, as I said before, I did not argue against his statement. He said you can’t just give yourself greatness, you have to earn it. In my statement I’m saying that once you have earned greatness then you’re still giving it to yourself in the end. So either way, he’s still right and I’m simply expanding on it. Nowhere did I disagree with his words. Next time don’t assume if you don’t know what the person’s words really mean or don’t understand what they are saying. You’ll simply come off silly. dumbass ;)

  • Steven Higgins

    This seems a LOT like the pep talk in a “power of bonds/friendship” Anime or Video Game (i.e Persona 3/Sailor Moon classic/ Persona 4 ect) where the hero has been defeated and is on the verge of fading out of existence before he/she miraculously rises to fight again even though by all rights they should be dead.
    And I like that.

  • Tom

    Sounds way better than “it’s a nut you can play outside”.

    • Byas

      PSP, I have a family to feed.

  • sunK1D

    Who are you to deny the greatness that will be the PS4?

  • Lexaus_the_Alchemist

    Whoever this actor is, he better bring his AAA game, or this ad will really look cheesy.

    And this will seem pretty feminist (or white knight-ish, take your pick), but when will there be funny or serious ads with female comedian or actresses.

    • idrawrobots

      uh, what?

      • http://twitter.com/ValeFalkren Laer_HeiSeiRyuu

        He wants Kathy Griffin to do a strip tease on the PS4

        • Lexaus_the_Alchemist

          Lol that would be disgusting yet hilarious at the same time.

          • http://twitter.com/ValeFalkren Laer_HeiSeiRyuu

            All that useless flesh

      • Lexaus_the_Alchemist

        We’ve had our share of epic gaming ads (GoW:A and PSASBR) and funny ads (mostly with Kevin Butler and Marcus), but nothing with a female actress doing a serious or funny ad. Was wondering if that had ever crossed their minds.

        • brian

          A female actress instead of a male actress?
          I guess that’d be preferable.

  • dragoon_slayer12

    I can’t wait till this releases. Second son, killzone, watchdogs, definitely a good start. Can’t wait to see what will be revealed at e3

  • XYZ_JolteonZ980

    Interesting but I guess it works better with visuals than with the words, guess it will be at e3?

    • MrSirFeatherFang

      Yeah, most people still think the PS4 is just a controller. Including me

  • Dylan

    Its better than “You fatass loser why won’t you move out of our house yet. Love, Mom”

  • Byas

    Better than the creepy baby doll video they made for PS3.

    • new_tradition

      Damn it, I should’ve left it alone, but I googled it, and omg, what the ever loving frack?!

    • Syn

      saw the creepy doll thingy, how the hell did they even pitch that??? Seriously, whoever made them agree to that add is a marketting genius, cos that thing was creepy as shit

    • Jason Voorhees

      True, but it’s still a meaningless and overly arrogant phrase.

      The new Xbox one is catchier and has a lot more punch.
      “Infinite entertainment, infinite possibilities”

      • http://www.facebook.com/profile.php?id=1228290322 Elly Honda

        the xbox thingy is bad IMO. “Infinity” reminds me of “Vita/Life” thereby making me *personally* think of playstation.

        and nobody is going to say “xbox infinity”. theyre going to say “Xfinity” which is comcast’s triple play feature lol

      • Isaac Newton

        “Xbox Infinite requires Infinite Internet connection” that would be nice for the Nexbox….

      • ShadowDivz

        I don’t think i would want my console to hook up to everything i own.

        HAS NOBODY SEEN TERMINATOR?!

  • Jordan Ortiz

    That article made me think of this
    http://www.youtube.com/watch?v=QxgndjsrQYw

  • kool_cid414

    Who are you to tell me who am I ps4 lol

  • ragingmerifes

    I like it. Sure, it sounds arrogant if you just read it, but it feels more like a shout out to not limiting yourself only to the cheap choice. They want to give us the best, but they also want us to accept this “best” they are offering.
    Yes, I’m a Sony fanboy.

    • Isaac Newton

      Who dislike this bastard dislike me instead!!

  • SirRichard

    That actually sounds pretty great if just because it sounds hilarious. Definitely better than what they opened with for the PS3, at any rate.

  • OnlyWar

    SONY IS BACK

    • http://twitter.com/ValeFalkren Laer_HeiSeiRyuu

      INB4 SEGA SWALLOWS THEM WHOLE MUHAHAHAHAHA INCOMPETENT FOOLS~

    • MogCakes

      And hamming it up 200%

  • Keima88

    Greatness await huh? What if gamers want to be bad? Badassnes await? Is that even a word…

    Ahem.

    Yeah cool, awesome and all that. Cant wait for the E3. I have a feeling its going to be fun this year har har.

  • りんごタルト@エスカのアトリエ

    “Who are you to be anonymous?”
    Of course I want to be anonymous! Why the hell would I want to give out my name to the whole world?

  • That guy who hates Spike

    More like “Maintenance Awaits”

  • http://twitter.com/#!/Leafy_Cam Leafhopper

    And here I thought Sony got off that high horse and mellowed.

    • MogCakes

      None of the big three are getting off their horses any time soon from the looks of things.

      • http://twitter.com/#!/Leafy_Cam Leafhopper

        Guess not.

  • http://s1.zetaboards.com/Espada_of_Alexandria/index/ konpon568

    Whoever voiced Kamina from TTGL in [insert your favorite language version of the character here] must do this ad. It’s the only way to make sure PS4 reaches the masses with possitive effects!

    • http://twitter.com/ValeFalkren Laer_HeiSeiRyuu

      Kamina Vs Iron Tager Vs Chrom needs to happen now.

    • brian

      Kyle Hebert?

    • mahrze

      I was thinking more on the lines of this. really http://www.youtube.com/watch?v=8vcsnZ34O6s

  • Grape Monet

    “Who are you to deny greatness”? A person who doesn’t want to spend more than $300 on a new console, that’s who.

  • axess707

    I somehow read everything in this article in Noire’s voice.

  • tylerc23

    That is actually pretty good considering what the ps4 can do.
    PS3 “Long. Live. Play.”
    PS4 “Greatness Awaits”

  • Symbol de Au

    I don’t know why but this ad kind of ticks me off…

  • Niermyico

    For a second there, I thought I was reading the long-waited R3 of Code Geass.

  • Solomon_Kano

    So… it’s a Destiny ad within a PS4 ad?

  • ShootThatWay

    Great and all, but are you strong?
    *Inserts Albel Nox quote*

  • maxinthefax

    GREATNESS AWAITS? COOL1!!

  • Isaac Newton

    For those guy who just got here because of some link I have a friendly advice…

    BE FRIENDLY no BASHING

    This is a friendly website so don’t ruin this site by some unfriendly comment s thank you :D

    This my slogans hope you like it :D

    “The buyer awaits”
    “PS 4 all”
    “Exploits everywhere”

  • Russell Gorall

    I am more interested in boob physics.

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