Sony Trademarks Greatness Awaits, Oh Wait That’s The PS4 Marketing Slogan

By Spencer . May 15, 2013 . 2:10am

imageLast week, Siliconera revealed that Sony Computer Entertainment America was preparing a marketing campaign for PlayStation 4 centered around the slogan "Greatness Awaits." An insider leaked a script for a commercial highlighting games like Killzone and Destiny.


We also discovered that Sony Computer Entertainment America trademarked the term "Greatness Awaits." Hmm… we wonder what that could be for…

Read more stories about & & on Siliconera.

  • HassanJamal

    Greatness Awaits sounds cool but i’d rather they use the one during the PS4 meeting, The War Against Reality tagline. Now that was awesome.

    • Nope, thats lame for me and why say WAR, announcement ok but not for slogan

    • M’iau M’iaut

      Throwing around ideas like going to ‘war’ as regards a video game system would have only alienated very large portions of the audience.

    • Asura

      War Against Reality sounds like a slogan somebody making tongue-in-cheek fun of gaming as a hobby in general would make.I hope it is actually since I know nothing of the PS4 meeting. Way better than this bland slogan though.

      • HassanJamal

        Its bland now but wait till we see it in action with some trailers, Im sure Sony’s new marketing team will make it give people a buzz.

    • ShadowDivz

      I think that sounds kickass too, but like M’iau(x2) said, would have just freaked out the… How do we say… “normies”?

      • Testsubject909

        I don’t think it’s a matter of freaking out in general.

        War has very negative connotations to it and is highly aggressive rather then inviting or inciting people to join.

        While yes it may appeal to a highly war-praising culture, for a past time whose history has been mainly of open armed embrace of all and whose beginnings were a refuge for many. War is not the best of idea.

        Discovery, shelter, a general sense of grandiose nature or wonder would suit it better worldwide and through a greater number of different social niches.

        Edit: And to the would-be-self-proclaimed-wannabe-“hard”core nuts out there who totally doesn’t agree with me and blah de blah de blah…

        Eeeeh… Suck it and go jerk yourself with the self-proclaimed-wannabe-would-be-self-limiting-ironically-stunted-in-adaptability-PC-Master-Race.

        Edit 2: Actually nevermind… You’re already doing that If you are indeed a would-be-self-proclaimed-wannabe-“hard”core nut.

    • Testsubject909

      I’d rather not.

      Thanks to my southern neighbors, the US, I’m really tired of hearing “War against” X or Y.

      It’s always a war. War against Poverty, War against Famine, War against inequality, War war war. Soon enough they’ll have a War against War and be blinded to the irony of it all.

  • Lubulos

    Oh god. This sounds so much like “an ancient evil awakens”. Sony is really trying hard to get the Xbox audience.

    • Akuosa

      It… does?

      • Testsubject909

        Not really. It’s a nitpick level with loose ties.

    • Testsubject909

      Look at Sony, trying so hard with their Long Live Play

      And their World in Play.

      They’re trying so hard to sound just like Xbox to get that demographic. Ooooh.

      But kidding aside. Really the only thing to date that I’m not fond that they’ve done that certainly seems like it’s Xbox-like is the new PSN market.

  • KuchikiSentou

    I thought there was some backlash from some busybody senator regarding the ad. That said, “Greatness Awaits” doesn’t seem as ominous as PS4 deserves.

    I’d have liked something more dire, more menacing.

  • Witless words with no heart…

    I prefer games to be fun. I’m always skeptical about anyone but nintendo anymore. At least they prefer to make fun first party games rather than focus on making something “Magnificent!” or “Epic!” with a much more unreliable number of moments that can make you smile.

    • ShadowDivz

      They take chances bro. That’s how series are born.
      Nothing ventured, nothing gained.

      • I hear uncharted was pretty great. Gravity Ruch was very impressive but not my cup of tea surprisingly. Aside from that I’ve been pretty consistently disappointed or heard little that I consider particularly positive. They’re certainly capable.

        Doesn’t mean I won’t make an impulse buy on a game that pulls my attention.

    • Testsubject909

      I’m skeptical of Nintendo, Microsoft AND Sony.

      If you’re not skeptical of Nintendo, you fanboying a tiny bit.

      Edit: To be specific. In this case, Fanboyism would lead to blindness, voluntary or involuntary. Whether towards flaws from what you are fanboying or towards boons from what you’re not fanboying over.

      • Not at all! Nintendo normally makes pretty great games, but occasionally one will be a cash-in on their reputation. Nintendo makes generally simple games and weaker but more reliable hardware. Unless you’re learning from a forum, you’re generally getting good information. I suppose my prior statement was misworded.

        My fanboyism belongs to Atlus and kind of Camelot. For those I am guilty of a bit of blindness possibly. I don’t really know as I might be too blind by fanboyism to see it or not. :P

        • ShadowDivz

          I preordered Catherine because i knew it was from the persona team. Didn’t even check gameplay.

          Dumb move, wouldn’t recommend it. But it is one of my favorite games and money well spent.

  • Anime10121

    Personally, I like that fake ad thats been going around the last couple days, though I’ll wait to see how Sony handles theirs. But if its anything like dat baby ad when PS3 launched… shivers with goosebumps

    • Asura


  • Zypharium

    I hope that Sony will not release a similiar creepy commercial for the PS4, like they did with the PS3. May I remember you of the creepy baby that stole my sleep and brought forward nightmare after nightmare. I still feel really terrified.

  • Kioku

    Again, I personally think that the PS4 will conquer the next gen home console market. The PS4 will sell like the 3DS.

    • Enzo

      I don’t know about that. Without knowing too much about the consoles lineup for the future, nothing can really be said for sure. It’s pretty much accepted that games are what sells the systems.

    • Sylveria

      I doubt it’ll sell anything like the 3DS. I suspect it will be the dominant console this generation, but I also suspect we will see a severe drop-off in installation base of all 3 next-gen consoles when compared to the current one.

      • Testsubject909

        There’ll be less of a rush to move to the next generation to begin with, compared to the previous one. At least that’s my sneaking suspicion.

  • Let’s just hope that “greatness” is a little more affordable this time…

    • Neophoton

      I’m hoping for it wound up under the $500 mark, personally. I won’t expect it to be any less than $350.

      • Holyfire

        Don’t like ur chances on that. PS4 has packed some major hardware. But not just the launch unit that will be expensive, u’ll need new and higher expense controllers, and probably higher expense games. And the Vita combo will be another massive cost if anyone thinks the PS4/Vita combo is honestly going to replicate WiiU gamepad functionality (which I highly doubt)

        • Testsubject909

          Someone’s intentionally omitting quite a few details just to shortcut it and not make a huge wall of text to provide a complete picture for people to draw an appropriate opinion…

          I don’t blame you though. I make tons of huge walls and I know how people react to walls of texts in general.

          They react with TL;DR.

          • Holyfire

            Well often I make larger texts, though often many don’t read those, and often I’m writing them on my smartphone, which takes forever. Android, while at first I was glad about it’s existence, and taking lime light away from Windows. Now it just pisses me off in its glitchy, touchy, slow fiddly manners.
            Didn’t quite figure out what TL;DR was. You can let me know.
            Alas, as for the above topic at hand. There’s not too many details left out. Sony can claim about how much more cost effective it was to develop etc.. etc..
            Hardware costs, and Sony’s not magic, they can get nothing for free. At the absolute least, between WiiU, 720 and PS4. PS4 will have the highest launch cost without a doubt. And with WiiU even being about 350US (bare with me, I’m Australian, our prices are all different [F’ loads higher and granted that price includes a decent game]), you can easily expect that systems running happily 4x or higher processing specs is gonna cost some fair margain more. While Sony absorbs costs always, they can’t touch what M’soft can absorb and Nintendo in a first for their history have taken a launch loss on their system, only JUST, to get the price down to what ppl can’t or don’t want to afford.
            PS4 will not be cheap. And reading another article a couple weeks ago about what ppl would be willing to pay at launch. The average answer was about up to 500US for the unit.
            Those answers would have been coming from gamers that read gaming sites. Even if PS4 does launch within that range, no parent will afford that for their kids. No casual gamer is gonna pay that anytime soon. And as yet again what will be the highest price gaming device, it has boatloads of competition from everywhere. Microsoft, Nintendo, all these other entrants, Ouya/Shield/etc… and the mobile market.
            I think when the next gen systems release. Ppl will start to appreciate the WiiU price more and more favourtism will come to it. Especially when Nintendo release it’s A grade games.
            PS4 will have a lot to prove to justify its price

          • Testsubject909

            Too Long; Didn’t Read.

            Basically, you use it to summarize what your Wall of Text was trying to get across and post it either at the bottom or top of your wall of text.

            Why? Specifically so to at least get your general idea to the people who don’t bother reading huge walls-o-text.

            And on the matter of the Ouya/Shield/etc. These are mainly known to those who read video game articles, and even then there’s been less and less hype for them as time has passed, I certainly hear far less about it even from my own circle of friends who had an interest in the Ouya. So they’re not big competitors there.

            As for the rest. Yes. The PS4 will certainly have to prove itself. Launches more often then not are a rough moment… Though a very aggressive marketing campaign could certainly push a lot of PS4 out.

            Edit: It certainly would be nice to see Sony do an aggressive ad campaign again…

      • Testsubject909

        Some EU retailers have had the price estimated at 400. Meaning 400$ is the estimated price here in North America. Whatever the cost will be, Sony will probably be selling at a loss, they always seem to do so.

        Edit: For those who don’t understand what that means. It means the cost to create the console will be higher then the cost to sell the console. Say the entirety of the components and production costs something like 550$ per console but they sell it at 400$, that’s selling at a loss.

        Edit 2: If you wonder “Why would anyone do that?” Well… Because once they’re settled in your living room… What’re you going to buy things for?

        • Neophoton

          I can imagine. Wasn’t the PS3 selling for a loss right up until just recently?

  • Raltrios

    Crap. So now every time I say ‘Greatness awaits’ people will think I’m referring to Sony. How selfish XP

    • Testsubject909

      You tell em! It’s on! Like donk…um… KING KONG! On like King Kong! Please don’t sue me Nintendo.

  • I hope that the PS4 will have enough good titles to achieve this greatness lol

    • Testsubject909

      I suspect at worst it’ll do like the PS3. Slowly build until boom. All the haters gotta shut it because there’s no denying there’s tons of great titles on it.

      Haven’t seen the “PS3 has no game” meme in quite a very, very, very, very long while.

      • Agreed. The PS3 started off slow, but in the end it did really great. I just hope the PS4 will start out great and stay that way or even to exceed our expectations.

  • Spirit Macardi

    Greatness awaits, but backwards compatibility doesn’t.

    • Sylveria

      Random disconnects while using Gaikai to stream awaits.

    • Testsubject909

      Backwards Compatibility does exist, but in a limited fashion requiring an online connection.

      Can’t really blame them though, and can. it’s mainly because of the difference in hardware causing emulating a Cell processor to be far too… difficult shall we say, or rather, impossible.

      Outside of bumping the price up by shoving in all the physical components, they aimed for a different route, cloud servers for backward compatibility.

      They were damned if they did, damned if they didn’t and… This is honestly the best compromise I can see them do… But a compromise is a compromise. Not everyone will be happy, that’s the nature of a compromise…

  • Kelohmello

    HOW DARE YOU NOT BE GREAT is still better.

  • Testsubject909

    Eh… sounds pretty generic. But I’m personally more interested in the sort of montages and ads that they’ll build around that slogan.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos