Why Monster Hunter 4′s New Logo Looks So Badass

By Eugene . September 12, 2013 . 12:29pm

Logos. Who really looks at them? Game designers do. Actually, everyone does, and they’re important. They need to be eye-catching and convey the feel of your game. Dengeki sat down with director Kaname Fujioka to chat about Monster Hunter 4 leading up to the game’s launch, and among the topics covered was that of the game’s stylish new logo.

 

For comparison, here are Monster Hunter 3 and Monster Hunter 4’s logos side-by-side:

 

 

MH3イラレ 

 

Fujiaka says that, in line with the new features introduced in the latest Monster Hunter, such as verticality during fights, he wanted to convey a sense of the changes while staying close to the core of the series.

 

Up till now, the logos for Monster Hunter games have been “tightly composed,” Fujioka said, but Monster Hunter 4’s “M,” “H” and “4” have been made intentionally larger, creating a larger silhouette presence to provide a sensation of depth on top of the familiar design. “It still feels like Monster Hunter,” said Fujioka, “But there’s still a sense of something new about it.”

 

Previous Monster Hunter logos have used colors to represent themes. For example, the red in Monster Hunter Portable 3rd’s logo was chosen to represent harmony, and the ambience of Japan—or more precisely, the red from Japanese laquerware—also appears in Yukumo Village’s red foliage in that game. In comparison, Fujioka says, Monster Hunter 4’s theme is freedom and a sense of adventure. In the game’s story, this is represented using the flow of the story and the caravan. For the first time in a Monster Hunter title, players aren’t anchored to a single village, as Monster Hunter 4 has multiple villages.

 

These, too, influenced the game’s logo, along with areas in the game. The first field you see in Monster Hunter 4 is a field of ancient ruins. Even here, you get the feeling of adventure through the immense vastness and openness of the area, in addition to the yellow grass extending into the distance.  This field of yellow and the yellow of the “Village Under the Sun,” Barubare, were incorporated into the logo along with an arrow-like sillhouette that gives the impression of release or freedom.

 

One thing’s for sure—Monster Hunter 4’s final logo certainly looks a whole lot better than the one Capcom showed off two years ago, back when the game was revealed by Nintendo:

 


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  • Flynn Scifo

    ”Monster Hunter” is badass.

  • JonathanisPrimus

    MHP3rd’s logo is red because that’s all Sony saw after MHP3rd shipped.

    • Altin

      Damn son!

    • rubin

      #sikburn

    • Ni ~UNREAL BLACK THINGS~

      BURN!

    • Wesley Kenneth Houpt Mattingly

      Actually according to sales reports from Capcom, MHP3rd did really well, nearing close to the same sales as the MH3U on 3DS.

      • JonathanisPrimus

        wat

        MHP3rd has sold over 4.5 million on PSP, and another 500k on PS3. MH3U hasn’t come close to that. It’s sub 2 million …

        My point being that as it was the last real Monster Hunter on an SCE platform they were mad, as its’ platform shift has sabotaged Vita.

  • http://www.youtube.com/user/jodecideion?feature=mhum TheWon and Only

    Kind of glad they didn’t call it Quad. Watch some footage this morning, and it was awesome!

  • SlickRoach

    The harmony and ambience of killing big-ass monsters with weapons as big as yourself, Hell Yeah!!!

  • SilentMC

    I think the familiarity I feel looking at the logo comes from it’s resemblance to the Skyward Sword logo, well now that I think about it, we do have a Link costume in the game….

  • Tom_Phoenix

    I like the new logo a lot better. Which isn’t to say that the old one was bad, but it gave the impression of a much different game; the old logo would have been more fitting for a game with an extremely medieval theme. By comparison, the new logo is a lot more tribal, which I think fits the series a lot better.

    • http://www.siliconera.com/ Ishaan

      Actually, I do feel like Tri’s logo is pretty tribal. The emblem they have in the background makes it seem very tribal to me, which was fitting, since Tri probably has one of the more tribal villages in the series to date.

      • Tom_Phoenix

        To be honest, my comment was more referring to their old logo for 4 than Tri’s logo. But I see what you mean and I agree.

        • http://www.siliconera.com/ Ishaan

          Oh, I know you were referring to the old 4 logo. I just thought you meant that the series hadn’t had tribal logos before, which is why I replied… Tri always gave me a tribal vibe, which is why it’s still my favourite in the series so far.

  • Guest

    Nice composition.

    The name in a similar serif typeface for recognition, but the MH brand being so strong right now only the initials need to stand out, and of course the number of this installment. Around the characters there is a lot going on, between symbols and stylish effects; but in the spirit of the game it conveys strongness and sharpness. It evokes something epic indeed, like a rune.

    I like the colour pallete too, at its core cold colours, the sophisticated silver coated with a strong black as an armor. Meanwhile the “insignia” sends a feeling of adventure and risk due the contrast between dark orange and that bright yellow.

    It shows great confidence on the product too.

  • konsama

    The actual logo is really good, i never liked MH3/U logo, it looked to simple and soft, even compared to the MHF/P series.

    And was so glad when they changed that last one back when the first trailer was shown, that logo and that first Monster Runner trailer were so lack luster i nearly quit the series.

    And early today was watching some livstreams of MH4, god the game looks so sick, if only the players that got it early had been any better. :/

  • https://twitter.com/BinksFrost Binks5

    never thought about it but it does look really nice, i would love a shirt or vest with just the emblem on the back

  • apricotsushi

    Interesting! I love me some logo analysis

  • Raltrios

    As long as we get that special XL when it comes over here.

  • Vash bane

    didnt know they put so much thought into

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