Bandai Namco On Their Plan To Further Expand Into Latin America

By Robert Ward . April 22, 2014 . 10:01am

When a lot of publishers in the U.S. say a game is being released in America, they usually mention North America specifically. Of late, though, Bandai Namco have been including the term “the Americas” in a lot of their PR—meaning, they’re factoring territories like Latin America into their plans as well.


About two weeks ago, Bandai Namco  held their annual Global Gamer’s Day event, which Siliconera attended. At the event, Namco discussed a number of their upcoming titles, but also touched upon their plans to further expand into these territories.


Namco say the market in these territories has grown by the year, and one of the big initiatives currently ongoing at the company is to expand into the rest of Latin America. Namco also aim to increase their partnerships with other companies.


One major arm of this expansion is the Naruto Shippuden anime, which will begin airing exclusively on PlayStation 3’s PlayTV this September. Additionally, Namco have partnered with PlayArte to distribute the movie and anime episode at a later point in time.


Another key partnership is with Toei Animation who are behind the One Piece and Dragon Ball Z anime series. Namco said that they will bring physical copies of the One Piece Unlimited World: Red game to Latin America as well.


Finally, Namco also mentioned Dark Souls II and Ranko Tsukigime’s Longest Day for Latin American release. In the case of Dark Souls II specifically, Bandai Namco said that feedback for the game in Latin America was excellent, and that Brazilian and Portuguese subtitles will be added to the game in a patch for PC, Xbox 360 and PS3 versions this month.

  • ZnTxn

    I hope this means a Saint Seiya game with the (mexican) spanish/(brazilian) portuguese dub!

    …unlikely, but I can only hope ;A;

  • DarthSithZero

    Excelente me gustaría un doblaje de Saint Seiya & Dragon Ball en Latino.

    • vipo

      Y ademas con las voces originales de las series!!!
      Se vale soñar…

  • Jero

    I’ve never had any problems with games here, I mean at least 3ds games always come with little to no delay and we always get the limited edition and collector’s editions as well (I bought the smtiv one and Bravely default too). But prices are higher but I’m already used to that. A 3ds game costs like 54 dollars or so, regular games. It’s not like is that much I mean a 500cc Sprite costs like 1.4 dollars, though you can buy a kilo of avocado for like 2 or 3 dollars.

    I could just buy games on the eshop but Nintendo won’t accept my foreign credit card and I already set my eshop to be on the US (Nintendo support in Latin America is really the worst we don’t even get demos). Steam on the other hand is a blessing.

    So yeah, it’s cool that Namco is expanding their market, I hope Nintendo does the same.

  • Arcana Drill

    Well considering that their anime games tend to sell very well here, isnt so surprising…. but yet, the thought that more and more companies are considering South America a market is amazing :)

    • Satori Satya

      Not surprising at all when you consider that half of the population in Latin America is under 25 years old.

      And despite paying 30-60% more money for games, the LA market keeps growing non-stop every single year.

      The Latin American market would be even bigger than it currently is if only they made any efforts to LOCALIZE games for it.

  • Guest

    Good, more companies wanting to expand their market over here is a good thing. But I so wish they could talk to the respective governments about those high video-games taxes.

    • DesmaX

      Some publishers here need some talking too…

      Fucking World Cup Brazil 2014 game

    • Satori Satya

      Unless these games are produced in LA, the taxes won’t come down any time soon.

      Blame it on what they call “protectionism”. Which is a stupid argument to use when applied to videogames and consoles. Because those foreign goods are not placing any competing domestic goods at a disadvantage at all.

      People living in those countries should write their lawmakers about that issue.

    • MrTyrant

      Like they would even listen to companies. The only way to change it is changing the current goverment for another because every law was set in favor of those kind of politics of “protectionism”

    • beemoh

      I believe Sony are in the process of opening a manufacturing plant in Brazil to get around said taxes.

      I’m not familiar enough with Brazillian tax law to know if it will work well or not (Would the tax come back on royalties paid to Sony HQ? Is it still as costly to import from another Latam country as it is anywhere else? What about imported parts? Furthermore, is the cost of labour so much higher in Brazil than China that it’ll eat into the savings?) but there might be good news on the horizon.

      • Guest

        Reading around, it doesn’t seem like it’s going to help to reduce the retail price of gaming related goods significantly, it will just serve to avoid the tax on industrialized products IPI generated by importing, but there are three others huge taxes the ‘Circulation of Goods and Services’ one, plus the PIS and the COFINS. And the latter three are calculated based on the category to which video-games are classified, as gambling machines. Hopefully I’m wrong due my ignorance on the subject and it will serve that very purpose, it would be great for the development of the Brazilian market and a great wake-up call for nearby countries’ leaders.

    • Samsara09

      latin America is a huge gold mine.The ones who “seize” it first will gain a potentially huge consumer market.

  • BillyMK

    As a brazilian I say THANK YOU Namco! I’ll keep buying your games.

  • DesmaX

    Oh, Dark Souls II is getting translated to Brazil? It’s not a game that requires lots of reading, but hey, I’d much rather to have it properly subbed to my language.

    Highly apreciated, Namco

  • Ni ~Algidus~

    Bamco just needs to dubbing the games.

  • Learii

    where God Eater 2 =(

  • leingod

    As a latin american guy, I think that’s cool.

  • Crimson_Cloud

    Yes, they need to go DEEPER. :3

  • Göran Isacson

    Considering they release so many anime games, which have large fanbases in this market, I can see their reasoning here. And if it helps them sell OTHER games that are not anime related, weell… they’re probably not complaining either. Heck, the more games become available to a bigger audience, the better!

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