“We Need To Redefine What Nintendo Must Do,” Says Satoru Iwata

By Sato . April 28, 2014 . 3:03am

nintendo-logo-grey

While Nintendo’s president and CEO Satoru Iwata will be facing a crucial challenge later this year, he took time to speak with Diamond.jp about how he will be carrying on the will of the late former Nintendo president Hiroshi Yamauchi on how Nintendo should always be a company for entertainment, but not necessarily just for videogames.

 

“Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games,’ about us, and I believe that there are more and more of our own employees who’ve begun to think like that,” said Iwata. “Some employees that are in charge of making things, are often kept in positions where they have to think of how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company think like that.”

 

“So, even if the fact that our focus is videogames won’t be changing, I felt the need to take this occasion to ask  ourselves ‘what is it that Nintendo should be doing as a company’.”

 

Iwata continued, “This subject came to light when Yamauchi passed away, but I felt ‘our surroundings are greatly changing. We need to redefine what Nintendo must do, from this point on.’ However, I felt that saying ‘Nintendo will do anything,’ was also the wrong  idea for the company.”

 

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“Yamauchi was one to always say ‘Nintendo is a company for entertainment, and it shouldn’t be for anything else,’ and he didn’t necessarily think that ‘entertainment = video games’. I’ve been wondering how to express Yamauchi’s feelings, and I’ve been thinking about it non-stop, even during the New Year’s holiday break.”

 

“Lately, the words ‘QOL’ (quality of life) have come up,” says Iwata. “Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. However, when it comes to ‘improving people’s quality of life,’ I didn’t know the difference between us and household appliance makers.”

 

“At the start of this year, I finally figured that ‘improving people’s quality of life with fun,’ with emphasis to the ‘fun’ would be perfect for Nintendo. And that’s when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation.”

 

[Update: It has been pointed out that there's been a slight mis-translation on Iwata's quote asking what Nintendo should be doing. The original text read "任天堂はどんなことをやっていい会社なのか" to which we missed the last part of "なのか," and resulted in the translation of "Nintendo can do whatever they want". This has been corrected, and we truly apologize for the error.]

 

[Photograph courtesy Diamond.jp]


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  • pokeroi

    Well, you don’t need to do everything by yourself you know. Good partnership is the key in business. And the QoL thing…I hope it’s a portable hologram XD

    • neocatzon

      I WANT portable hologram. It’s like a weightless monitor.

      • pokeroi

        Well I don’t think hologram technology is advanced enough to replace a monitor, but it’s will be so cool it we can have in-game character by our side and interacte with us.

    • subsamuel01

      I think they might drop console gaming or at least make a system that integrates both portable like the 3DS and somehow connect it to your TV. Nintendo is still doing really well in the portable gaming sector, they just stand no chance in the home console space at least right now. Hopefully With all the exclusives this year they can turn things around.

      • awang0718

        I do agree that Nintendo’s next handheld will be a relatively cheap, not super powerful handheld-console hybrid, built to adapt to the growing smartphone market. However, I highly doubt Nintendo will drop the home console race against Microsoft and Sony. Nintendo will still make a home console, but it needs to be competitive against Xbox and Playstation. In other words, Nintendo will still have 2 pieces of dedicated gaming hardware.

  • Shady Shariest

    *takes popcorn and starts to wait for other comments*

    • DAT Bird From DAT Cage

      the day nintendo becomes a lifestyle entertainment company is the day video games are doomed

      thanks

      • Shady Shariest

        *Throws a cookie*
        Well done.

      • http://gentlerobot.com/ Gentle Robot

        I just don’t think Nintendo can compete when Sony has 420p and 911fps in THREE DEE MANG

      • Nintendojitsu

        Mobile = doomed.

      • CozyAndWarm

        Video games as a whole have already been dead since last gen.

        • DoctorButler

          They’ve been in decline for longer than that. Consoles and PC killed gaming. Trust me, they don’t keep shovelware stocked in an Arcade.

          • CozyAndWarm

            I’d say that’s a bit of a stretch. There’ve been lots of shovelware and/or failed attempts at sales hits in arcade history.

    • http://gentlerobot.com/ Gentle Robot

      See what you gotta do, is you gotta reach the people. And to reach the people, you have to have a thing. And to have a thing, you have to make a thing. But making a thing isn’t reaching the people. The people are a group. Not just any people, but all people. And when you put them all together, what do you get?

      • Shady Shariest

        Philosophical. I like it! TWO cookies for you!

    • Nintendojitsu

      You will have plenty of use for that popcorn when Nintendo makes movies of its intellectual properties.

      • Shady Shariest

        They will start by making a HD version of the terrible Mario Bros. live-action movie…
        And i will try to choke myself on popcorn while watching =W=

  • makubexnas
  • malek86

    I’m eager to see what exactly this “QOL-improving platform” will be.

    • Nintendojitsu

      Ultimate Nintendo Entertainment System

  • RoboAddy

    Nintendo are dying. They’ve been coughing up blood for months now.

    • malek86

      Sony has been coughing up entire lungs for years, and they are still around. It won’t be just a few quarters of trouble that kills Nintendo. They will have to change their strategy, but it’s too soon for the usual doom claims.

      • michel

        Well, at least Nintendo accepted the mindframe that they aren’t doing well and something must be done. Sony, instead, expecially about the PS Vita, are still in the mindframe that they are doing everything perfectly, and even if they fail, they can’t fail…

        • Fronkhead

          Yeah, it has been disheartening to see Sony make almost the same mistakes with the PS Vita that they did with the PSP. Both admirable platforms that I have always enjoyed gaming on, but the potential has been squandered (especially so when you look at Vita in the west Vs Japan).

      • Fronkhead

        Indeed, and to add to your comment, I see it more as Nintendo knows they can’t do what their competitors — which are now in the several — do, otherwise there’s literally no reason to choose them over anyone else, whether they can afford to keep losing money or not (investors certainly won’t be happy about the constant decline).

        If the Wii U were more like the PS4 and Xbox One it still wouldn’t convince people to move over, just like how they realised in the GameCube days that they’ve lost some of the audience that grew up with Nintendo platforms forever.

        As such, whatever the next Nintendo platforms are, it’ll probably offering something unique again (probably certainly the case with QOL).

        I’m excited, I really don’t want Nintendo to be like the competition, that would be really boring. We already have almost two homogenous boxes out there, with converging featuresets, a third wouldn’t be all that exciting (and certainly not sustainable given how Nintendo operates in that they don’t hire staff then fire them when they aren’t needed, but they nurture talent within the company, a job for life as it were).

        I think Wii U and the move to big budget HD videogames has probably contributed to Nintendo realising this.

    • Freud_Hater

      See image below to understand that losing money is not much of short-term problem for Nintendo.

      • Razzlero

        Unfortunately with publicly traded companies short term results are very important to keep shareholders happy.

        • garf02

          fortunately they are buying enough stocks back to shut up shaeholders

        • pokeroi

          That’s why they spend so much money to buy back shares. So they can try whatever they want regardless other shareholders.

        • Freud_Hater

          Ah, good reply! However, we’re talking about hypothetical reactions here, not actual facts. But excellent point nonetheless :P

    • Nana

      According to whiners like you, they have been dying for a decade.

      Oops. Sorry that your FPS nonsense companies are doing worse.

      • Saurian Dash

        This is a very good point. So many studios are one flop away from going under due to the “AAA” business model of big budget, mechanically simplistic, throwaway games. Not only is this business model toxic due to the ever increasing production costs vs ever decreasing market share, but the standardisation of functionality across these huge titles has stifled the art of game design itself. Something has to change and it has to change before any more damage is done to the gaming medium as a result of this short-sighted mindset.

    • Nintendojitsu

      How do you figure? One has been bleeding talent and funds for over a decade and one has reported a few losses in the past 3 years. Hint: Nintendo isn’t the former.

      • CozyAndWarm

        He never said Sony wasn’t also dying. It’s not a competition, all good-quality video games are in trouble.

  • Nolonyo

    I know!, they will start again to make poker cards!

  • PSI

    -Nintendo starts out making hanafuda cards
    -Switches to toys and novelties after they stop selling
    -Moves into video games when they prove to be more profitable
    -Is now branching out into ‘Quality of Life’ products after video games stop selling as much
    There’s a reason Nintendo’s been around for over 100 years, and it isn’t because they stuck to doing the same thing forever. They go where the money is.

    • ( `Д´)ノ)`ν゜)

      They moved to video games because not many companies were in that sector and none were very successful. There are plenty of very big companies in the health sector.

    • Daniel Jeanbaptiste

      They are staying in video game. The QOL is just adding on.

    • nonscpo

      You forgot the part where Nintendo owned love hotels and sold wacky romance detectors.

      • http://obaforums.wordpress.com DragonSilths

        What about when they were a Taxi company?

    • Dasheble

      “They go where the money is.”
      Is that why they have such a ‘strong’ online platform?

      • Aaron K Stone

        They sell DLC and have microtransactions now. To investors that is strong.

    • Ban The Jackass

      “They go where the money is.”

      Oh please, you mean Square Enix. *cough*Mobilegames*cough*

      • ThePokeMaster

        Every company goes where the money is.
        [see: Wii]

        • Theob Vious Choice

          Wii wud rike to pray!
          BUY A PRAYSTASHON!
          I WUD RIKE TO PRAY A GAME.
          MOSHUN KONTROWER!
          WII WUD RIKE TO PRAY!
          PREEZ UNDASTAND.

          OLD PEOPLE AND VIDEO GAMES!
          THE WII!
          MOTION CONTROL!
          INNOVATION!
          PREEZ UNDASTAND!
          MARIOO GALAXY IS THE BEST.
          LEGEND OF ZOLDER!
          SHOOT WITH A GUN LAZER NOT REAR!
          PRAY FOR STATION.
          WII NEEDS NO PRAY.
          WII WUD RIKE TO PRAY.

          - The Wii’s PR announcement declaring that controllers are for pussies.

          REGGIE: RAAAAWHEHE!
          MY BODY IS REGGIE!
          HEY, MOTHERFUTSKAS!
          I B REGGIE FILLS AIMES!
          BITCHES, WE BE HERE TO KICK ASS AND CHEW GAMES, AND I’M ALL OUT OF GAMES!
          *crowd goes wild, explodes*
          YEAAAAAH BITCHES!
          HERE, HAVE THIS DICK SHAPED THING!
          *wingitty wang!*
          YEAAAAH!
          also, your games have two screens now!
          INNOVATION!

          Innovation: The Wii.

          • Hector Velar

            dude this is good stuff!

    • Guest

      That last part could be “They go where there is money to be made”.

  • Leonard Norwood Jr.

    You know as Nintendo were the guys who helped video games out way back then, it sucks to see some of their new console still not do well, but as understandable what Iwata is saying, whatever in mind, could take some time, but they’ve always been known for making video games, even though back then, they didn’t start out that way, but had worked up to become such an incredible company. I still know for a fact that they have to keep making games, And concerning the Wii U, they have to find some way to get the sales going just enough so they can rectify their mistakes. And I don’t know what people are saying about Nintendo dying, but seriously, give some proof that these guys are in a bind, even worser than Capcom’s situations, without any nonsense.

    • The Watcher

      Dat Stash’ tho!

  • Mind0105A

    We want super mario bros. Kai.

  • Raine

    A Nintendo-thened pop idol group?

    Quality of Life indeed.

    • KoRLumen

      I WOULD KILL FOR A NINTENDO THEMED POP GROUP.

      Seriously though, that sounds amazing.

  • QUINTISON

    Well the screen on a pad is great for playing off tv but when on why did they display the same content as your hdtv nsmb u and many games do this.

    Also the start,select and right analog stick are in the worst position ever…+ the oval shape makes the old dukepad/hamburger pad look like a controller s.

    Imho they should’ve chosen either an xbox or playstation style gamepad and just upsized it for the screen.

    Wii u is the first system to have a external hdd and hdmi cable which in the case of the hdmi cable was packed in before x1,ps4 were here and they don’t support external hdd yet.

    • Oxybelis

      External HDD and power supply (2 in fact) sucks.

  • Mαdασ「マダオ」

    ‘Nintendo is a company that can do whatever they want’
    http://i.imgur.com/RkxZlim.png

    Nintendo need to ditch region locking asap.

    • Land of Green Pasture

      whatever they want… right?

  • Folk Hellfang

    This crisis Nintendo finds itself in is at once of its own doing, and alot like Square Enix ‘ s problem of fundamentally misunderstanding what consumers and fans want from them. Thankfully SE had Bravely Default to get them back on track. I think Nintendo could learn alot from that example.

    • Shady Shariest

      Square Enix’s only problem being that they have some VERY TOXIC old fans, that will whine about literally everything -_-’

    • Fronkhead

      I respectfully disagree. The best Nintendo is the Nintendo that doesn’t listen to what the fans want, or pander to them. The best Nintendo is the Nintendo that comes up with software and experiences that I didn’t even know I wanted yet.

      Sure, Nintendo could knock out a few more games which were made solely for the fans, but in the case of Twilight Princess (which was indeed made for the fans, instead of the originally planned Wind Waker 2) it didn’t work out so well from a creative perspective, compared to what could have been. It certainly (Midna aside) turned out to be one of the least interesting Zeldas out there.

      If Nintendo listened to what fans want, landmark titles like Super Mario 64 would never have happened, a game which did not translate Mario from 2D to 3D, but built entirely new mechanics and gameplay paradigms around him.

      Sometimes we, as fans don’t actually know what we want.

      • Judgephoenix

        I was gonna say the first part of what you said is that Nintendo never really spoke to the fans now all of a sudden they have to. Its like “Hey we are here for you.”

        There is nothing wrong with Nintendo they just need to push games. Problem is the “push part” People want them to push and push and push.

        Only difference is the other systems kept pushing games whether it was junk or not.

        It really is just people mind set.

        I mean for me I just don’t like what Nintendo offers except M.Prime, Smash, Kart, and Mansion. But its not worth the few for “me”. I do like playing the WiiU at my friends house though which still makes a great party system :)

    • Matt

      “Thankfully SE had Bravely Default to get them back on track. I think Nintendo could learn alot from that example.”

      You do know that Nintendo published Bravely Default outside Japan and that Square initially had no interest in localizing it, right?

      • Folk Hellfang

        Dag, that’s right! Maybe Bd’s success sends the right message to Nintendo then.

  • O.O

    Okay so what if the qol project doesn’t work? change to another strategy or project, isn’t that loads money?, also i am quite confused isn’t the gaming industry profitable? I just fell they have this ego and they are doing whatever it takes to maintain that superiority they have over the years, what does it take to come up with a hardware that is on par or at least ram capacity on par with current gen,….anyways good luck, hope it works out…-_-…

    • CozyAndWarm

      “Isn’t the gaming industry profitable?”
      Not really. Most big publishers are either having a tough time financially, or sacrificing quality for “safe” mobile games and cinematic shooters. Despite the supposed “biggest console launch in history” Sony is losing over a BILLION dollars this year, and despite the 3DS’s success Nintendo is also posting a loss.
      But yeah, if this QoL thing doesn’t work out (I have my doubts that it will, especially without marketing), hopefully they have a Plan C.

  • Göran Isacson

    I do wonder where this is going. It almost sounds like he wants to prime us for a decision that may make the people who want more Nintendo vidya gaems disappointed, but may or may not earn them a lot of cash. One wonders if they can truly break away from making video games as Iwata appears to want, or if the world won’t let them break with what their perception of what Nintendo should be…

    • Leonard Norwood Jr.

      It is concerning to me, because I’m still slightly perplexed at what Iwata and probably a few others are trying to do. It is true that companies will do what they must to keep their company flourishing, so they try whatever is good for the company. Nintendo is trying something different, which I do encourage, but I wonder what they are really going for. And while I ponder on this, some people may get worried and get the wrong idea. Besides this, I do want them to continue business with video games, because me and millions of others have came to them with every game released on their franchises, and bought their product. We’re so used to them as consumers of their games, that that’s what most of their reputation came from, so I hope they discuss about this so more and maybe find a middle ground of how they are going to approach this because, investing money into a new project different from video games is something, but it is always a hit or miss, with any misses on their new project could cost them depending on how much money they put into it, and how much they get back. I’m sure somebody in there has some thoughts on this and probably has some concerns to freely express to make sure that if such a thing is possible at this point.

  • Hexodious

    “Nintendo is a company that can do whatever they want.”

    Oh, that’s why Europe gets screwed over all the time, everything makes sense now!

  • Kornelious

    Wait…..Nintendo used to NOT make games? There not gonna stop are they? :(

    • Guest

      I don’t think so, but I believe they are going to redefine what their product is, to redefine what a “videogame” is and push the medium forward.

      • Kornelious

        So……What defines a Video Game now?

        • Tylor Boreas Makimoto

          Shoot the terrorist and GOOOOOAAAAAAAAALLLLLLLLLLL!

          • Kornelious

            It would seem so, lol XD
            That’s why I stick with Japanese games mostly

        • Guest

          Maybe an experience that goes beyond a pasive platform, but goes on throughout the day. A social sharing with those around you and not limited to those with a ‘controller’. Something that is playable by anyone without barriers, and easily accesible anywhere, even to emerging markets. But that’s my own take on it x)
          Who knows what Nintendo will propose!

          • Kornelious

            Huh, Well hopefully it will increase their sales, I worry for Nintendo sometimes…..

          • Guest

            Sales of one product are just a short term concern.
            But the industry’s state as a whole, that’s worrisome.

        • neocatzon

          Something something like playing tic tac toe, chess, etc.. ON MONITOR or screen-like things.

  • Masa

    They have all the skills and talent to make awesome games but all they ever give us is Mario, Donkey Kong, etc, the same games every year and i’m glad to see that people are getting sick of them too looking at the sales.

    For example the 3DS, look at the games and assortment of genres on that, imagine the Nintendo consoles had those games………it would be like the snes, which in my mind is still best console ever.

    • pokeroi

      Well, 3DS launched 2 years before Wii U, so patience more games are coming. It takes time.

      • iamtehultimatepwnage .

        i wish i could be optimistic :/, the only titles i am currently looking forward are “X” and super smash bros for the wii u :( i am hoping they will announce something else soon

        • pokeroi

          You are not looking forward Bayo2? Man I’m totally looking for Bayo2 XD. Well, they announced 5 upcoming AAA games for this year and you are already interested in 2 of them. I think it’s a good sign haha

          • iamtehultimatepwnage .

            not really looking fawrward to bayonetta myself, but i know its a very good game, i am more of a rpg/action adventure kinda guy i guess. I just hope they will continue to bring more games to “hardcore” gamers in the following years :)

    • Impressionnant

      That reminds me of the sales information that shows how the Mario games made in the old 2d side-scrolling vein sell far more copies than the 3d ones. Anyway, my point is: Nintendo does this, because that’s what the fans actually want. Their Marios and Donkey Kongs sell far higher than their Pikmins.

      I don’t even like Nintendo that much, but you have to understand that, in situations like this, the fault lies with the customers.

    • CozyAndWarm

      It’s because those series sell the most. Believe me, I’m as sick of NSMB as you are, but NSMB lights the sales charts on fire without even trying, unlike full-fledged Mario adventures like Sunshine or Galaxy that only sell okay in comparison.

  • ShawnOtakuSomething

    A friend of mine was talking about what if Nintendo moved in to the Big screen/TV market again, and actually make their own shows/movies not giving it to another company “Well excuse me princess” “ahem” anyway I kinda like the idea Pokemon and Kirby right back at yea did will.

  • Skeptika Crediblus

    “Mario, Zelda, Pokemon and Metroid support this company just fine. Shut up and stop looking at us, you meanies.”

  • Eder García

    Nintendo is looking for more profits to keep its videogame business model alive, but that doesn’t mean Nintendo will stay in the videogame industry forever… one day they will leave to pursue a new business model.

  • http://www.siliconera.com/ Ishaan

    Iwata’s a brilliant man, but I have to wonder how much his loyalty to Yamauchi’s old habits is affecting his ability to think and react clearly to the changes in the games market. We’ve seen him turn things around before and make some very smart decisions, but if every decision he makes has to be approved by the ghost of the former president, that puts him in a rather tough position.

    • Shady Shariest

      So it is, in a way, the same situation as with Microsoft?

      • ShawnOtakuSomething

        “Quality of life” not “Quality of looking in on your life”

        • Shady Shariest

          Was referring to past CEO influence. Both Gates and Ballmer have loads of it in the company.

          • ShawnOtakuSomething

            I knew that. >_> <_<

          • Shady Shariest

            Oh…Wellp. Oboy do i feel… Meh

        • Tylor Boreas Makimoto

          *clap*
          Bravissimo.

    • ShawnOtakuSomething

      at lest Iwata puts himself out there

    • ThePokeMaster

      How so? I liked Yamauchi better.

      Even before the Wii U, Satoru Iwata took away the autonomy of Nintendo of America when he took over. This meant the Japanese branch, the headquarters, made all the calls. This was right when the West started gaining a lot of traction as the most important part of the world sales-wise for the industry.

      Multiple Western third-party relationships built under Yamauchi with Nintendo quickly soured, many that had worked with Nintendo closely in the past had their bonds broken with them, and it still hurts Nintendo to this day.

      Third-party support in general is much more horrid than when Satoru Iwata originally stepped into the role as president of Nintendo, and it has only been getting progressively worse.

      Under Iwata’s leadership, Nintendo allowed the Wii to flounder for two years at the end of its life without much software support. This made it so the casual gamers that were attached to the Wii name went elsewhere for their entertainment, and it made it so any momentum Nintendo would have had going into the Wii U was dead.

      • Spirit Macardi

        Third-party support isn’t something that can be helped much, since the other companies always complain that Nintendo’s games outsell their own, or that the consoles are too hard to develop for.

        Meanwhile though the indie devs clearly don’t have any issue with it, and Nintendo’s been reaching out to them now as the new third-party.

  • Necr0naut

    …So they are gonna gamify household appliances now? Gimme a break Iwata, before you try to break into another field maybe try to exploit the gaming market to it’s fullest? Because surely Nintendo is not doing everything they could possibly do to reach out to the majority of gamers.

    This…Whatever the hell he is insinuating here sounds like a last ditch effort and frankly there are a lot of other things Nintendo can do before recurring to that. Like giving us a new Metroid, or finding a meaningful way to implement the damned tablet-controller, maybe try pumping out some new IPs? Revive old ones? Anything but whatever Iwata is “suggesting” here.

    • Guest

      “to reach out to the majority of gamers”
      That’s exactly what they don’t have to do, they have to reach those people who don’t identify themselves as “gamers”, but people, good ol’ regular people.

      • Necr0naut

        They did that with the Wii and clearly they could not hold their attention for more than one generation. Those people have moved on to mobile games; those people probably still have a dusty Wii as a painful reminder of a bad investment; it’s been a year and a half since the WiiU’s release and is evident those people simply don’t care anymore. If they still wanna maximize sales and bring those people in that’s fine and dandy for AFTER they start making a profit. If they can’t even hold the attention of dedicated gamers how can they expect to have a shot with the much more fickle mainstream audience?

        • Guest

          They lost the focus on that demography circa 2010 and they begun pandering the traditional fanbase around this time. That was a big mistake.

          Because “gamers” are meaningless in the bigger scheme of things, they represent a niche market and they can’t sustain several companies at once; hence the proliferation of new ways to profit from the same people: From paid online, to microtranstactions, season passes, DLC, etc.

          “those people simply don’t care anymore”
          Because there is nothing in the current market atractive to them, they are way more demanding than the “gamers”, they don’t fall for manufactured hype, they don’t follow the gaming media, they can’t be bought with a speech of “We will have games, we promise!”.

          “that’s fine and dandy for AFTER (…)”
          Absolutely not, the “gamers” can wait, they consume games no matter what and they follow the trends anyway.
          But this regular people, it’s a potential market that needs to be garnered right now, unless you want this industry to become like the American comic book industry.
          This group of people is huge, they invest millions over millions of money in entertaiment every single day. From a business perspective they are the first ones a company should approach.

          Finally, “dusty Wii(s)”? In what exactly do you base this claim?

          • Necr0naut

            “…they begun pandering the traditional fanbase around this time.”

            I’m really confused about this part of your statement. They did? How? Because I really haven’t seen it.

            “Because there is nothing in the current market atractive to them,”

            Really? Super Mario 3D World, Nintendo Land, the new WiiFit, New Super Mario Bros. U, DK Country Returns Tropical Freeze, Just Dance 2014 and Mario & Sonic at the Sochi 2014 Olympic Winter Games are all sequels to the most best-selling franchises during the Wii’s prime (back when they still had the mainstream audience), they are all out right now for the WiiU and yet here we are having this discussion. I would say that’s a pretty good indicator of the mainstream audience’s current indifference towards Nintendo.

            “Absolutely not, the “gamers” can wait, they consume games no matter what”

            Two years ago I would have agreed with you but at this point Nintendo has been neglecting that audience for so long now that I fear in the near future they won’t have that safety net to fall back on. That is the the crux of my issue with what Iwata is saying here; that low-hanging fruit the traditional gaming community used to represent for Nintendo is not so low anymore and as they keep chasing after a wider audience (and failing, ‘cuz if they were actually succeeding that would be one thing) MS, Sony and PC are gobbling up and thinning the audience that was supposed to “always be there.” They are losing both the mainstream and the traditional audience by neglecting one and failing to pick the interest of the other. Right now it would be smarter for them (in my opinion) to rebuild that safety net, get a decent install base first so that if you crash and burn catering to the mainstream audience you still make enough to live another day (and no I’m not saying Nintendo doesn’t have the funds to sustain years of losses but there’s no reason why they should have to).

            “This group of people are huge, they invest millions over millions of money in entertaiment every single day.”

            You’re absolutely right but the thing about this group of people is that they are trend-oriented, more so than the traditional audience. They don’t care so much about the product itself but rather they care about how big of a splash it makes, what does this product say about them? How popular is it? Sadly, as it is the WiiU is not popular, period. Is not “in” is not “trendy,” that’s what these people are looking for, “the next big thing.” If the WiiU ever had a shot at garnering this audience it was back during the WiiUs first months. They failed, now the WiiU is old news and with every passing month the possibility of regaining this audience shrinks more and more.

            I say, with three consecutive years of losses, they should plan to get out of that situation, even if they have to take the safest approach to achieve this, until they are stable enough to fire back with “the next big thing” (maybe next generation?). Again, just my opinion.

            “Finally, “dusty Wii(s)”? In what exactly do you base this claim?”

            Do you clean yours? I don’t.

          • Guest

            “They did? How? Because I really haven’t seen it.”
            It wasn’t a single effort, based on the timeframe, maybe you have heard of one of their projects from that time: It’s called Nintendo 3DS and it’s now the best selling console right now among “gamers”.

            What you seem unable to grasp is that this audience is not easily attracted on the same way “gamers” are. They don’t want the same, this audience ask for brand new experiences very fast, they are not satisfied with the old stuff with more power. There are indeed looking for the next big thing, but that doesn’t make it a bad product, a trend isn’t inherently bad; and that’s what they should make, because as of right now they are indifferent with the industry as a whole, not just Nintendo, that’s the scary thing but the natural progression seeing how this industry as being treating them.

            Pandering to the fans works only at short term and bring very small profits even if you create a way to get money from the same people over and over.
            So why bother? It’d only keep the medium stagnant as it is right now. If Nintendo are willing to risk themselves in a attempt to push forward the industry and get us out of this niche, I sincerely wish them success, that’s what we need.

            With Wii U, yes, we’ll see how they will attract consumers by the sheer force of releasing games. Wii U is another ‘core’ console with great games. Cool for me, but not specially good for the future of this industry. So we’ll see their cards on their next ‘console’ or whatever they have in mind.

            “Do you clean yours? I don’t.”
            Not anymore, I use my Wii U now, my Wii is in its box. But your original comment was in the lines of “dusty Wii as a painful reminder of a bad investment”. Maybe I need to remind you the attach rate of the console? It was great, when Wii/DS happened we had a ‘balance’ in this artifitial created distintion between people who plays videogames, everyone bought what they found interesting without need for contrived strategies to attract some audience with this, attract the other with that. People bought games, as simple as that.

            “consecutive years of losses ”
            I’m unsure to what you refer here, Nintendo?
            Their only loss was at 2012.

          • Necr0naut

            “Their only loss was at 2012.”

            My bad, I seem to have misread the article above.

            Regarding everything else you said I have nothing else to add. We seem to disagree on where Nintendo’s priorities should lie right now. I think they can still save the WiiU if they shift their focus to an audience that cares since I think the mainstream has already collectively decided the WiiU is not worth their time (nor their money, specially their money).

            I’m not opposed to most of the things you propose but I don’t think it’s the right time. Nevertheless I understand why you would think that way and I respect your stance even if I don’t necessarily agree with it (at this point in time).

            Oh and I wouldn’t refer to the 3DS as a bad example of what happens when Nintendo caters to “gamers” given that it is a resounding success and Nintendo’s one saving grace at the moment.

            That’s all.

          • Guest

            Just like you I do think Wii U chance lies with a ‘core’ focus. But the industry chance (and future) relies elsewhere.

            3DS is a perfect example of what Wii U could be, but with 3DS they have a limited success in their hands. And that’s only what the “gamers” can do, a limited success.

          • Necr0naut

            Then I would say we have found common ground. As long as they throw me a bone every once in a while (a new Metroid and the likes here and there) they can experiment to their hearts content and I will support them. That’s my only condition, in your pursue for a wider audience don’t forget about those of us who brought you were you are now ‘cuz seeing how competitive the market is right now I may not be so “loyal” next time. They can have their cake and eat it too (cater to both the core and the mainstream audience) if they play their cards right but that’s up to Iwata to realize.

    • CozyAndWarm

      A new Metroid and old Nintendo IPs are extremely niche and would only appeal to a tiny fraction of the gaming public, and making a full-fledged HD entry for something like Metroid would cost a ton. Sad as it is, that won’t get Nintendo much money at all.

      • Necr0naut

        That’s a safest investment than making “fun” household appliances I would say.

        Also I take issue with that sentiment that they wouldn’t make a fully-fledged HD game because it would be expensive. If Nintendo doesn’t care enough to spend the amount of money necessary to make a quality product maybe I won’t care enough to buy their products.

        • CozyAndWarm

          I’m not saying Nintendo WON’T do it (look at Bayonetta 2, Pikmin 3, X, Fatal Frame, etc), but you’re suggesting investing more in core IPs in HD will help them, but it won’t. They just don’t sell enough. Nintendo’s walking the line between money-losing exclusive core games and money-grabbing casual rehashes about as well as they can be at this point.

          • Necr0naut

            If they dared do something new with their core IPs maybe said IPs would turn more glances around and be more than worth the expense. The fact that their core IPs fail to bring in the numbers is something I blame squarely on Nintendo’s mismanagement of them.

            Look at TLOZ: A Link Between Worlds and Pokemon X & Y, both brought a lot of new things to their respective franchises and one of those is now the best-selling game on the 3DS. Comparatively, look at DK: Country Returns Tropical Freeze where the formula is almost the exact same as it was in the previous game and understandably it hasn’t sold an awful lot ( http://www.siliconera.com/2014/02/19/week-sales-ouch-donkey-kong-country-tropical-freeze/ ) See the problem here? If their core IPs are not selling as well as they could is because they aren’t trying hard enough.

  • SirRichard

    Suffice to say, for good or for ill, Nintendo will likely be surprising us soon enough. It’ll be interesting to see what approach they take to this whole “quality of life” thing.

  • Ban The Jackass

    Ah, Internet. Telling what a 100+ year old company should do to save their own skin. Relax, they won’t ditch gaming for QOL.

  • CozyAndWarm

    It’s really a shame about the Wii U. Its library screams to the so-called “core” with MH, Platinum games and the like, but then games like W101 flop while reviews trash it for being too hard/unique. Wii U completely trumps the PS4/XB1 in terms of number and quality of exclusives, but no one seems to care. I wish Nintendo didn’t have to resort to rehashed NSMB and QoL nonsense just to make money from the modern gaming audience. Oh well, business will be business.

    • DanielGearSolid

      Why do ppl say it like opinions are facts now?

      You might think nintendo exclusives “trump” Ps4/X1 number (which isn’t even a fair comparison given the year headstart), and “quality” (which is an opinion). Not everybody agrees…

      Personally I’ve had enough Mario, Zelda, etc… To last me a lifetime. And the future IPs I see coming from Sony and MS interest me alot more

      • planetofthemage

        Even given the year headstart, Nintendo consoles always win in first-party support because Nintendo has so many well established and exclusive franchises. If we have a Mario, Zelda, Metroid, Starfox, Smash, Donkey Kong, (and even games that aren’t developed in house like Pokemon and Fire Emblem, etc.) on every Nintendo Console it’s already a lineup of a dozen AAA titles.

        What exclusive franchises do the other two consoles have? Answer: (no one cares, but actually) Halo on the XBox, Final Fantasy on the PS, kind of, I guess, but since 13 it’s been dual-releases, and all of the spinoffs are on Nintendo consoles (and mobile). I wouldn’t be surprised if KH gets the same treatment. (Edit: Just realized neither of those are both 3rd party franchises — see what I mean?)

        Sony and Microsoft generate lots of *new* IP, but none of it seems to last very long.

        • DanielGearSolid

          Most of wat you said is your opinion, which im not disagreeing with, becuase obviously I can’t, it’s YOUR opinion.

          Now when you make sweeping statements like “No One Cares” about Sony MS exclusives, or Nintendo trumps the other in quality… That’s where I have to disagree… You’re basically pushing your opinion on everyone.

          no matter how much you want to put Nintendo IPs on a pedestal, not everybody likes them

          • planetofthemage

            Fact: first-party support exists because Nintendo has so many well established and exclusive franchises. Supported by the games I cite afterwards.

            Fact: Sony and Microsoft’s franchises are less established and less well-known compare to Nintendo. Almost every adult would recognize Mario, less would recognize Master Chief, and I daresay less would recognize Jakk or Daxter.

            Fact: The “no one cares” line was a joke based on the fact that Nintendo’s IPs trump Sony and Microsoft in both history and well-establishedness.

            Opinion: You may want to check what the words “fact” and “opinion” mean. I don’t mean to be rude (although I’m sure this post sounds that way) but you don’t seem to be using them right.

            I can’t even stand half of Nintendo’s IPs (so tired of Mario games and the like) but you can’t deny that they’re much more established and stick around a lot longer.

          • DanielGearSolid

            I never denied how successful Nintendo IP are tho. I’m refuting the point you made that Nintendo exclusives “completely” trump Sony and MS in quality…

            If you mean quality in terms reviews, or people’s enjoyment of a game. Then that statement is false… Because opinions vary

            I didn’t say everything you said was opinion either. I said you’re passing off your opinion as fact.

            Your original comment says “Nintendo trumps Sony and MS in numbers and quality, but no one seems to care.”

            Why do you feel ppl should “care”?
            Just because you feel the amount of exclusives make the WiiU better, doesnt mean everybody should.

            And just because you feel Nintendo exclusives are better quality games, doesn’t mean everybody should.

            You’re literally saying, “I feel this way about this product, but the majority doesn’t, so its a shame ppl dont agree with me….”

          • planetofthemage

            You’re confusing me with the first poster. I am not the first poster.

            (Which explains why you responded the way you did to my previous comment. I would demand an apology, but this is the internet.)

          • DanielGearSolid

            Wow, my bad….

            Actually all makes sense now

            Sorry about that

          • ThePokeMaster

            Recognition is irrelevant when the last Legend of Zelda game, Skyward Sword, on the Wii, the biggest selling Nintendo home console, sold less than any Uncharted game, God of War III, GT5, LittleBigPlanet, etc on PS3 and less than Gears of War and Halo on 360.

            PlayStation fans do like to see older franchises make a return on newer systems as well as Xbox gamers(I think). But new IPs keep things fresh and interesting. We wouldn’t want to see the same exact thing on every consoles for 3 decades. That’s how the market goes stale. One of the reasons gaming is still going strong today is because of PlayStation and Xbox (and PC).

          • AFatHouseCat

            Familiarity in the general populous doesnt really equate to sales thought, just because a soccer mom knows who Mario is doesnt mean she’s gonna pick up the new Mario game unless her kids ask for it, so it’s still up to the gamer to ask for Mario over Master Chief.
            Like there’s no doubt to me that Nintendo is akin to Disney in it’s ability to get in with gamers at a young age and thus get engrained in the family the same way Mickey Mouse does, but eventually some people outgrow Mickey Mouse and the same thing happens with those classic Nintendo franchises and when people do outgrow them, they don’t really have any other IPs to offer to a more mature audience, and thats when they need the 3rd party support.

            I don’t hate Nintendo, I have a Wii U (for MH4) but it just sits there being wasted because there’s literally nothing else out there for me for it, and it’s not a bad little system, I just wish they realized they need to court 3rd parties and can’t survive just on their core IPs if they want to keep afloat beyond their core audience of Nintendo-die hards. It feels like a waste.

          • planetofthemage

            That’s the same reason I bought a Vita this week instead of a 3DS. I’m more interested in MH clones (God Eater, Soul Sacrifice, Toukiden, and Freedom Wars) than anything else these days but probably wouldn’t get much use out of a 3DS or WiiU besides MH.

          • AFatHouseCat

            It’s really depressing because the second screen is so amazingly helpful (to me) in hunting games, but all the clones do so much better on non Nintendo systems that I end up playing more on them than I do on the Wii U or 3DS too.

        • ThePokeMaster

          “”Final Fantasy on the PS, kind of, I guess””

          Wow, that just shows pure ignorance.

          • planetofthemage

            7-12 were all PS exclusive and probably the biggest earning JRPGs of the PS2. (I don’t have data for that, just a feeling.) I just don’t have any familiarity with PS franchises. God of War? Jakk and Daxter?

            I definitely agree that new IPs keep the market fresh, but there’s also a risk associated with making one that Nintendo doesn’t want to take (largely to their disadvantage). Why would they make a new IP when they could churn out a crappy Mario game and sell hundreds of thousands (or even millions) of units?

    • subsamuel01

      The Wii U has had a year head start so it makes sense that they have a better library, but I agree people are really overlooking the Wii U.

      • ronin4life

        Whenever I compare the 3, I do look at it in comparative 1st years.

        And I see WiiU having more exclusive games in that time, and more diversity too.

        Plus, if it is all about the games(Like Cozy said, “The Core”), WiiU’s titles at PS4′s launch shouldn’t be divided into when they came out comparatively.

  • Sperium3000

    Well, they could start by REVERSING THEIR GODDAM STUPID YOUTUBE POLICIES, IT’S NOT WORKING OUT. IT’S DOING THE OPPOSITE IN FACT.

    • CozyAndWarm

      Is this about that LPers crying about money thing? Are people still complaining about this?

      • Shady Shariest

        It’s about Nintendo of Japan being trigger happy with taking down videos :/

        • J_Joestar

          really? i thought they only took away money and left the videos with ads at most. though i haven’t really been paying attention since i don’t really bother much with LPs.

          • Shady Shariest

            Yeah. They got a warning when one of the Yogscast started playing Wind Waker HD. It was from Nintendo of Japan.

            Polaris evidently got the green light from the U.S branch. Seeing as Game Grumps got to do their show.

        • Guest

          There’s no takedown, the content gets flagged and YouTubers are no longer able to get money from it.

          • Shady Shariest

            It’s effectively the same.

          • Guest

            No, it’s not.

            The video still is online and viewable. For you, as user, it doesn’t make a difference.

            It’s different for channel owners that don’t receive money from those videos.

          • Shady Shariest

            It’s effect are the same. No money. Why i used effectively.

          • Guest

            So… I take you used to profit from videos with Nintendo content on Youtube?

            Because for me, as an user there is no difference.

          • Shady Shariest

            Well. I haven’t made any content, but seeing as people that were most hurt live off of the profits from their videos, in the long term just swallowing this kinda behaviour would mean having to give up making videos. Which would lead edit; Leave! us, the users without anything to watch.

            I take that you are one of the adblockers?

          • Guest

            Well, I think I haven’t been affected, as no gaming news channels I watch have stopped reporting news or showing content.

            I take you’re a suscriber of TotalBiscuit, as it’s the only one I heard stopped doing Nintendo videos because he couldn’t profit from them?

          • Shady Shariest

            Yupo. I am a sub of TB.But i think the no-Nintendo rule comes to him by default, as he only does PC stuff. Other than that he is boycotting Sega for some reason beyond me…

            And i am talking about let’s players. Not gaming news.

          • Shady Shariest

            Oh. And to be relevant: Game Grumps are continuing their Wind Waker LP :3

      • Sperium3000

        First, some LPers do it for fun, others actually make a living out of it, so yeah. Second, no, this is about Nintendo stabbing themselves on the foot. First of all, that was a stupid move from a PR stand point, and second of all, this strips them of free advertising and celebrity power. You know why Flappy Bird became the freaking phenomenon it did despite being a very crappy game? Because PewDiePie made a video on it. Now the most popular Lpers on youtube are staying away from Nintendo games, at the time the Wii U needs a popularity boost ASAP.

        • Nanashrew

          We can blame every company under the sun that does this. The people you should be blaming is YouTube for their actions and that they do not care for any single person on their site except for companies.

          Asking for an appeal? You’re talking to a bot! They disregard your messages and respond the same way every single time. You’re a partner? they don’t care about you!

          And you want to know the worse part? Youtube is pretty much a monopoly because there is no real site like them on the net except for Nico Nico Douga and that’s strictly Japan.

          Many of the important YouTubers I watch have already formed their own websites like Normal Boots so YouTube isn’t that important for me anymore.

          The more people ditch YouTube the better and maybe we might get better services.

          • Sperium3000

            But the problem is that people are not ditching youtube. The hardcore crowd may ditch youtube, but the casual masses still use it, and it’s the casual masses that Nintendo wants buying Wii U’s. And yes, Youtube has its own share of problems as well, but it’s not Youtube that’s forcing Nintendo to chomp down on LPs. You know why Super Smash Bros Fo(u)r doesn’t have a story mode? Because Sakurai didn’t like that the Brawl story mode went up on Youtube. It’s ridiculous, and apparently, he’s not the only one there who thinks like that. You may think I’m bashing on Nintendo, but really, I’m a huge fan, and I accept that this company I admire can be massively stupid sometimes, because nothing is perfect. And Nintendo has been acting massively stupid, that no one can deny.

    • Shady Shariest

      They even took out some Polaris-folks videos -_-’
      It’s silly that they had to arm-wrestle and fight so people could play the HD Link.

    • idrawrobots

      Is it?

  • LustEnvy

    New Vita-level GAME BOY. Yes, CALL IT A GAME BOY.

    • Matt Dickinson

      that’s sexist

      • KoRLumen

        GAME CHILD.

        eh.

        • Matt Dickinson

          video kid?! :(

  • Yamaneko22

    Removing region lock would improve my quality of life.

    • awang0718

      Agreed

    • Hector Velar

      also be able to play DS /3DS games using the controller as the second useless screen will be a good addition, I bought a Game Cube just for the purpose to be able to play my GBA games on my TV. I’m sure I’m not alone on this one. but they heard this before about region lock and handheld compatibility with the Wii U many times, they are just turning their ears away.

    • James Todd

      yes that would be very very nice do that for the next software update please

    • http://obaforums.wordpress.com DragonSilths

      Region Lock really isn’t a big deal. You know how many people order a game from Japan and get it shipped to them? Not a lot.

    • Ric Vazquez

      #Fact

  • http://keiserone.tumblr.com/ KeiserOne

    Why redefine what you do when you can”t improve on what you already have? Listening to fans and general audience should be first on your to-do list

    • Jormangund

      Except that most of the general audience has the belief that Nintendo’s ticket to getting more people to buy their consoles and games is for them to pretty much copy Sony and Microsoft in terms of hardware, since apparently good graphics equals quality game.

      For the fans though, they’re pretty divided on the subject, at least from what I’ve seen, so I can’t really speak for them.

      • http://keiserone.tumblr.com/ KeiserOne

        Why assume I was talking about hardware? I am quite content with it. My beef is with region locking, lack of unified account, putting constraints on indie devs (if we believe some articles), lack of new IP to lower risks…

        • Jormangund

          Not you necessarily. The general audience. As in, general consensus. Sure, there’ll be people like us (and most everyone else here on this site) who know that gameplay and fun will beat graphics any day, but whenever Nintendoomed or related posts come up on other sites, the argument is basically the same: “they’re like this because crap hardware, too gimmicky, not really next-gen, etc.”

          I completely understand your reasonings though. Especially in regards to region locking.

          • http://keiserone.tumblr.com/ KeiserOne

            Nintendoom is a part of lobbying and mass brainwash of companies catering to pressed Apple fanboys. As far as hardware goes, Wii did fine for a subpar (in comparison to the other home consoles at the time) system. The marketing was over the top good, games were catering to everyone.

          • Jormangund

            Heh. Oh well. And yeah, the Wii was definitely a good console. Sold really well, had good games, and it was pretty innovative for it’s time.

        • Jormangund

          I’m also curious as to which articles say that Nintendo puts constraints on indie devs. To my knowledge, they are indie-friendly.

        • Aaron K Stone

          Nintendo doesn’t have a lack of new IPs. It’s just when they do release no one buys them and they’re promptly forgotten about so people can go back to complaining.

          • http://keiserone.tumblr.com/ KeiserOne

            they are creating new IPs but not pushing them enough, which leads to believe they don’t have confidence enough in them. Seriously how much marketing do you think went into Wonderful 101. How many campaigns were made to make people aware of it?

          • Shady Shariest

            They seem to not like marketing as a whole. I have not seen any effort in marketing Wii U where i live.

          • http://keiserone.tumblr.com/ KeiserOne

            well that’s my whole (and only) point in that whole thread lol. It’s not about what they like anymore. They have no choice BUT to like it now the market has changed, to unglue audience’s eyes from dumbing smartphones and make them pay attention to the real deal. So instead of turning their focus elsewhere, why don’t they just concentrate on making things better with what they have now, while taking their time behind the scenes to shake things up again like the Wii. Everyone’s talking about Oculus and such. But where do they stand on that since they begun the gaming revolution not only once but several times in the past

          • Shady Shariest

            I have seen people just give Wii U the look and continue to PS and Xbox. The confusion is real. 2DS being on a whole new level.

    • Guest

      Except that the “general audience” is shrinking and every other video-game company already target the same group.

      And listening to the fans? The fans don’t even know what they want.

      • http://keiserone.tumblr.com/ KeiserOne

        Econ 101: if people don’t know what they want and why they don’t want it, make them NEED it.
        All they’re doing now is alienating that very same shrinking fanbase you’re talking about. They should deal with what they have on their plate now. That’s all I’m saying. Is it too bad to point out flaws in the company you adore and want to see succeed?

        • Guest

          And I’m pointing out the flaws in your plan, why so touchy? First of all I want to clarify that I’m talking about Nintendo’s future plans as the article is. 3DS and Wii U strategies are almost set in stone at this point.

          When they get to secure the bigger market, the one that matters, the potential for this industry, that fanbase will come anyway, they shouldn’t be the focus of the plan at all as you claim, they have to be in second line, just like they did with Wii and DS.

          • http://keiserone.tumblr.com/ KeiserOne

            Having a polite and argumentative debate is being touchy? I am not enouncing a plan; my comments below speak for themselves. You’re taking this to a place too abstract from where I wanted to go in the first place. I am commenting on how Nintendo can adjust things on the short term at least by fixing the “mistakes” it did with this generation, but is just playing the ostrich game and looking for answers elsewhere.

          • Guest

            I was referring to the last line of the previous
            comment, was it necessary to launch conjectures about me to reply what I said?

            And to simplify what I commented first, “listening to fans and general audience” shouldn’t be the first priority looking into the future. And remember this article isn’t about the present of Nintendo but their next plans.

        • Nanashrew

          well, we have this problem. Nintendo has tried to make people want some games and those games bombed to hell.

          From Wikipedia “In Japan, F-Zero GX sold 100,981 units[79] and became qualified for the Player’s Choice line in both Europe[80] and North America[81] by selling at least 250,000 copies.”

          Metroid still seems like a franchise that they could try to continue but seeing as how the fanbase for that franchise has not increased since the NES days and higher budgets for games are continuing to increase every gen, it will become hard to make that decision unless they start sticking to small teams and lower budgets.

          And Star Fox sold poorly at every turn.

          I want and need those games but in reality, a lot of people feel like they don’t despite Nintendo’s best efforts.

          this is the reality here. Many franchises you love from old are now on handhelds, mobile or dead these days because they simply don’t work well in today’s market. It’s incredibly sad too.

      • http://keiserone.tumblr.com/ KeiserOne

        Fans knew what they wanted when they voiced out their love for Swapnote. Didn’t stop Ninty for eliminating that because some pedos were abusing that. Parental control is there for a reason, parents should be held accountable for their kids, not companies.
        (OK I edited the swapnote 3 times lol.)

  • Rafael Martines

    I read the title like him XD

  • http://youtube.com/miyabigaming 禍津水樹 (MagatsuMizuki)

    Make the 3DS region free already

    • Jormangund

      I doubt that’s possible. The reason for the region-lock is probably in the hardware, so to make the 3DS region free would be to pretty much make new 3DS’ without the region-locking hardware. Either that, or they’d have to recall every single one of the 3DS’ that have already been shipped/sold.

      Unless I’m wrong. If so, MAKE THE 3DS REGION FREE ALREADY.

      • planetofthemage

        If games can be patched to get around this on all previously hacked consoles, it wouldn’t be an issue to rewrite the firmware to not check the region in the first place.

        So, you’re wrong, and I DEMAND REGION FREE-NESS!

    • Necr0naut

      While I agree with this it should be pointed out that the 3DS is not the problem here.

      • http://youtube.com/miyabigaming 禍津水樹 (MagatsuMizuki)

        Ya it’s not, the WiiU is

    • Kaetsu

      It wouldn’t be possible to fix that with a patch.

      • http://youtube.com/miyabigaming 禍津水樹 (MagatsuMizuki)

        They just need to release a XL 3DS’s in NA and EU

  • TheHolypopeofgaming

    They can start by listening to fans and non fans.

    • idrawrobots

      and non-fan?

      • TheHolypopeofgaming

        What better way to turn your business around than to ask people who aren’t fans what they want out of the company.

        My answer would simply be F-zero (that and get rid of region locking)

        • Aaron K Stone

          and the last time they made F-Zero it did abysmally. Don’t kid yourself.

        • idrawrobots

          If you like F-Zero you ARE a fan in my opinion. Problem is you probably won’t by an F Zero game if the did make one, and Monster Games should make one.

    • CozyAndWarm

      Most advice from “Nintendo fans” (both actual fans and people who just claim to be) would put Nintendo out of business within a few years.

      • TheHolypopeofgaming

        Well Nintendo is doing REAAAAAAAAAAAAAAL well just crapping out 5 mario games in 2 years.

        • Aaron K Stone

          Yes they never released any other games that did well. Sarcasm.

        • CozyAndWarm

          Because those crappy Mario rehashes sell a ton. In that regard, they’re doing a great job listening to the market.

    • ronin4life

      Listening to “Fans” = Making a bunch of games that historically don’t sell and lose them money.

      Listening to Non-fans = Ditching their consoles and going 3rd party and/or smartphone focusing.

      Neither of these would help them at all.

  • idrawrobots

    I have so much respect for Mr. Iwata.

  • harmonyworld

    Don’t become the xbox tv machine please
    that’s all I ask

  • hadjimurad

    Make the Ninten-phone. just a phone with a mini 3DS basically, with hidden physical buttons and directional pad, access to retro games via virtual console. so i don’t have to have a phone and a 3DS. and so I can stop supporting Apple.

    • Gemlit

      You could get an Android or other smartphones.

      But, the only way I would want Nintendo to create a phone is to work with Apple. Otherwise, I would be missing out on a lot of games. I know it’s selfish, but I don’t really want to get an Xbone and have to p2p my games.

  • Tsurugi

    Bring more 3rd party games, Level-5 (Yo-Kai Watch and Inazuma Eleven GO!)

  • SaiyanJedi_Trunks

    I think he knows his job is on the line now. Especially with his motions in speech and his salary over the last few months.

    I just feel that Nintendo lately has been terrible at communication. With some better marketing and re-focused purpose, they could turn around a great many of their perceived problems…just for the Wii U alone.

    • http://youtube.com/miyabigaming 禍津水樹 (MagatsuMizuki)

      Would be a shame if he lost his job but he’s not thinking in a global sense

      When he said that the markets outside Japan wouldn’t benefit from an unlocked 3DS it showed he’s behind the times

      • SaiyanJedi_Trunks

        It would be a shame. He and Miyamoto did a great job with the “revolution” of the Wii however, Nintendo has been very closed minded and even afraid to expand further than the success they have achieved. Of course, this has also translated to some bad moves with the initial launch of the 3DS and the current state of the Wii U

        An unlocked 3DS would be welcomed as well as a robust online infrastructure and better coverage of the company as a whole. However, even Nintendo admitted that they just weren’t ready for the jump to HD for the Wii U…something their competition has been involved with for quite some time.

  • Kumiko Akimoto

    Keep reminding me that people can play together and be homely about about it?

  • http://twitter.com/puchixseda puchinri

    That’s a nice, healthy outlook. I look forward to where this will go~.

  • E.T.993

    Nintendo’s pretty much the only ones not following the ”realistic stuff” way. While I would like moar variety on Wii U, they’re on the right way by making Bayonetta 2 Wii U exclusive(also, Wonderful 101 was pretty much Teen) and X a Wii U exclusive, which makes the Wii U already a bit more varied than it’s competitors exclusives(FPS, TPS, Stealth-Action, all with realistic graphics). Also, I’d buy a PS4 if there was a new(non-fps) Ape Escape title on it.

  • vincent_vincent

    Well, I think its safe to say that the Gaming World Map will be very different in the next few years.

  • xxx128

    They should do what they do best, ignore the mass market trends and focus on “video games”. Don’t follow microsoft or sony because these are heading the wrong way by squeezing as much money out of the masses as possible with their “products” Their bubble will burst.

  • ( `Д´)ノ)`ν゜)

    they can’t even support two consoles properly, how are they supposed to branch out into a field they don’t even have any experience in

  • pokeroi

    Nobody supported 2 consoles properly, so that’s not the problem. They are digging in a new field where nobody had experiences. That’s the point of Blue Ocean strategy.

  • PreyMantis

    Like what they did when they entered the video game industry back in the day? Tell me how that turned out.

  • Aaron K Stone

    That’s why they intergrated their console and portable development divisions so this would be less of a problem going foreward.

  • http://gentlerobot.com/ Gentle Robot

    How girl get pragnent?

  • ( `Д´)ノ)`ν゜)

    “Nobody supported 2 consoles properly, so that’s not the problem.”
    I don’t even know what you’re trying to say with that and QOL/health is not a new field.

  • neo_firenze

    There are also major risks with “Blue Ocean” strategy. It’s really easy to say you want to not have to worry about competition for your products and services. But that doesn’t mean whatever product you think up where there aren’t competitors is necessarily going to be a winning idea.

    The great product idea must come first. Having a great idea that happens to be unique = jackpot. Having a unique idea and trying to convince customers it’s something great = a tough uphill battle.

  • ( `Д´)ノ)`ν゜)

    They hardly had any relevant competitors in that field back in the day. Good luck entering a massive sector like health in Japan, or anywhere else.

  • Guest

    Health sector?, that’s a quite literal reading of what they have said so far. It amuses me to think about some Nintendo’s Hospital with Dr. Mario and such xD

    Anyway, they have said they want to “improve people’s quality of life in enjoyable ways”

    But Nintendo has always operated “with the belief that the raison d’etre of entertainment is to put smiles on people’s faces around the world through products and services”

    As far as Nintendo is concerned they have always being on this “Quality of Life” business, but they are going to redefine how they deliver this entertainment.

  • PreyMantis

    You’re contradicting yourself. Do they have any competition in this QOL thing in the video game industry?

  • ( `Д´)ノ)`ν゜)

    Well yeah, it’s all incredibly vague and could mean a lot of things. I’m not sure if Iwata himself knows what direction he’s heading towards.

  • Aaron K Stone

    Yes they do.

  • pokeroi

    Yeah I know Blue Ocean is very risky and difficult. But that’s the nature of Nintendo. Doing bold things. I like that XD

  • ( `Д´)ノ)`ν゜)

    There’s nothing indicating that that new venture they’re planning to do has anything to do with video games. Hell, even in this article he says that entertainment doesn’t necessarily have to do with video games.

  • PreyMantis

    So, how do you know it’s not related to video games? You make it like you’re so sure when none of us, but Nintendo, know what it is.

  • ( `Д´)ノ)`ν゜)

    Read the article and more importantly read between the lines. Let me get out my PR bullshit to English translator:

    “Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games”

    “So, even if the fact that our focus is videogames won’t be changing, I felt the need to take this occasion to say ‘Nintendo is a company that can do whatever they want’”

    =

    “focus [...] won’t be changing” means they’ll still be making video games but that the new pillar of their company will probably only be loosely related to video games. If this wasn’t the case I don’t think he would be saying these things.

  • PreyMantis

    Right. Now, let me ask you, again: when does Nintendo have any competition in this QOL thing in the video game industry?

  • ( `Д´)ノ)`ν゜)

    “QOL thing” is pretty good, it shows that you have no clue what it’s about. And neither does anybody else save for Nintendo and that’s a maybe.

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