Xbox One Pushed With Xbox Gold… Plate In Japan

By Spencer . May 27, 2014 . 12:32am

img_present01Microsoft is giving a new meaning to Xbox Gold… by giving out an actual Xbox branded gold plate in Japan. The gold plate weighs 100 grams and weighs 100 grams. Looking at gold prices, the bar has an estimated value of over $4,000.


The gold plate is the grand prize in Microsoft Japan’s Xbox One Journey promotional campaign. A Marshall Stanmore Speaker (10x), Xbox Original Blue Light Cut Glasses (30x), and Xbox One promotional goods (100x) are other prizes for the social media campaign. Participants need to be in Japan to collect any prizes.

Read more stories about on Siliconera.

  • ecoutercavalier

    Is it April Fools? Am I dreaming?

  • Caribbean Brony

    Anything to sell the Xbox in Japan, eh Microsoft?

    • lunchbox87

      To be fair even the first Xbox didn’t stand a chance,the Japanese never really gave it a chance

      • Bunzi

        This. They’ve made a valiant effort to appeal to Japanese tastes in every iteration – xenophobia is largely the only reason it failed.

        They cited the device being black for one reason it wouldn’t be popular – when they pointed out the PS2 was black, they retorted, “The PS2 is Japanese.”

        • Tarkovsky

          Yea and Xenophobia made Iphones extremely popular in Japan even outselling Docomo and Softbank phones am I right? Please don’t bring xenophobia into the mix. Sure some consumers may cite that as a reason but that’s not the main reason why it failed.

        • Aesma

          …as someone who is living in Asia, I think some Western countries focus too much on ‘black’ or ‘white’.

          Really… the main reason Xbox fails in Japan is because there are few games that interest people in Japan, most of the games that DID interest them came from Japanese game developers and are available in other consoles.

          • GVmanX

            Basically. I remember reading about an Xbox magazine in Japan. Every issue, they had something related to Dead or Alive because that’s the only thing the Japanese audience seemed to be interested in the Xbox for. True Fantasy Live Online might’ve helped, but that game got cancelled.

          • Aesma

            Hmm… they have Idolmasters, Cave games and some JRPG games now, so I guess that might help them?

  • Somerandomperson

    Wow. They seem desperate. Hope the efforts pay off.

  • Limbless

    “The gold plate weighs 100 grams and weighs 100 grams.”

    Thanks Yotsuba.

    • 古戸ヱリカ

      Hey, some of us can’t do metric to metric conversions in our head!

    • Souffrir

      Man, that’s not even a measure of weight either, strictly speaking.

      • Asif Bashir

        Actually it is. Try Google you will be amazed at what you will find.

  • Somerandomperson

    I want the gold

  • WickedKnightAlbel

    What a waste of gold.

    • James Reilly

      4k value is a drop in the bucket for essentially a publicity stunt.

  • Ruins72

    Instead of donating the equivalent of it’s value to charity? Since obviously they have disposable income >.>

  • bigstew

    so many anti xbox lovers, its great they are still fighting in japan, despite the anti western sentiment towards all products by the Japanese, yet their industry is the one struggling.

    • GH56734

      Yeah, giving out gold plates tattooed with crests of an unpopular brand WILL save the Japanese console market. It couldn’t be any more related to, you know, gaming.
      Anyone who says otherwise is an Xbox HATER ™ -who tend to hang out in couples and breed baby Xbox haters- or a dirty Japanese nationalistic xenophobe who aren’t grateful enough for the delayed launch or the company’s precious contributions to save the industry, a commitment which started famously since the last E3 show.

      Your opinion about Europeans in general should be even scarier since, you know, it’s not selling there as well.
      How dare they not buy a console marketed with US-centric features and an add-on that just doesn’t appeal to them (in the case of Japan, because space)

    • DoctorButler

      Anti-western sentiments are the least of their problems. XBox doesn’t fly, because it’s hardware blows, and it’s game selection is limited and generic.

  • Namuro

    Ha ha, I thought it was a gold bar-like collector’s box or something…


  • Kornelious

    Ok I am starting to smell the desperation :P
    Other than being gold and all….What does the thing actually do?

    • John Lawson

      at a Value of over $4000 and being an Xbox item, you can sell it on ebay to a fanboy for twice the price and get a car.

      admit it, most people would do the exact same thing if sony did it too.

      • Kornelious

        …..Maybe…. :P

  • John Lawson

    oh yes, Win over japan Microsoft. I want to see competition at it’s peak.
    Sony and Microsoft at full guns to win over players.
    Just imagine the games, it’ll be SNES vs. Genesis all over again!


  • Maybe it will come out in August August.

  • leeorv

    Isn’t that thing called a Bullion?

  • DoctorButler

    They can’t even pay people 4K in gold to buy the XBOne.

  • TheHolypopeofgaming

    Why even bother selling it in Japan? The 360 did OK in Japan but nothing mindblowing. So…. Why? History shows what Japan does with XBOX hot support early in the system life cycle then everything goes Playstation exclusive.

    • Herok♞

      Define ok, the wiiu has outsold the 360 at this point.

      • TheHolypopeofgaming

        Sold 2 million which isn’t bad at all.

  • Snorlaxation

    Don’t wanna be mean but… seriously?
    Put those efforts elsewhere and jump ship already.

    Even so, that gold ‘video game’ brick looks lovely

  • Asif Bashir

    I hardly doubt gold ‘plated’ is worth $4000…It would have to be REAL solid gold 100grams to be worth $4000…Either this is typical Microsoft over pricing or there is a major error somewhere because people are clearly missing the ‘plated’ bit…

  • ShawnOtakuSomething

    Why…….? why??

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos