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Splatoon 2 shared a look at a new clothing brand we’ll see in the upcoming shooter, and it has a sophisticated monochrome theme going on, a contrast from the colorful pop styles we’ve seen so far. 
“Tataki Kensaki” is a brand named after the designer himself. The brand has a monotone focus, simple yet architectural. It is popular among the urban youth and can be found many fashion shops. 
Their collaborations with various other brands and its word-of-mouth marketing is part of the brand’s secret to popularity.
これは「タタキケンサキ」のコマーシャル映像だ。 ハイカラスクエアのデジタルサイネージでヘビーローテーションされており、街を行く若者の注目を集めている。 pic.twitter.com/dLIgXCAwjt
— Splatoon（スプラトゥーン） (@SplatoonJP) May 10, 2017
The above is a commercial for Tataki Kensaki. Splatoon 2 releases for Nintendo Switch on July 21, 2017.
