Square Enix Announce Partnership With Tencent To Co-Develop AAA Titles For New IPs

By Sato . August 30, 2018 . 3:00am

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Square Enix announced today that the company and China-based multinational investment holding conglomerate Tencent Holdings will form a strategic alliance to co-develop AAA titles based on new IPs, licensing of existing IPs, and more.

 

Here’s more from the press release:

Square Enix Group is making tireless efforts to offer unique content experiences to its fans all over the world through multifaceted business deployment. Square Enix Group will be accelerating these business development efforts to enhance its content services worldwide through this strategic alliance with Tencent Group. Outcomes of this newly created alliance include the establishment of a joint-venture company, co-development of AAA titles based on new intellectual properties, the licensing of existing intellectual properties, and more.

 

A quote from Tencent Group Senior Vice President, Steven Ma:

“We have strong expectations for this strategic alliance with Square Enix Group. The alliance will enable us to couple our broad range of internet service capabilities to Square Enix Group’s superb creativity, and provide our customers with unprecedented content experiences on a global basis.”

 

A message from Square Enix Holdings’ President and Representative Director, Yosuke Matsuda:

“Tencent Group and Square Enix Group share the vision of utilizing technology and creativity to deliver unprecedented entertainment experiences and services to a global audience. This newly established alliance will be a strong boost to Square Enix Group’s strategy to diversify our content offerings and expand access channels to a wider customer base.”


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