In Nintendo’s latest financial results briefing, president Shuntaro Furukawa discussed the Nintendo Switch console and evergreen titles sell-through trends in Japan, US, and Europe the past few months.
Consumer interest in Nintendo Switch is leading to sales of the system. This chart shows Nintendo Switch sellthrough in the markets of Japan, the US, and Europe in and after April of this year. As you can see, sell-through dipped in April and May but then grew especially in the Europe and US markets, fueled by E3 in June and the dissemination of information surrounding that event and the release of major titles.
We will continuously work to encourage those who have purchased the games to continue to play their Nintendo Switch systems and also to pique the interest of those who do not own the games.
A number of evergreen titles that help to maximize the appeal of Nintendo Switch are already available, including Super Mario Odyssey, Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild, and Splatoon 2. All of these titles were released last year and are sustaining their sales momentum.
This chart shows the combined sell-through in Japan, the US, and Europe for the four previously mentioned titles in April and beyond. Sales have continued to grow for every title with no significant decline in the pace.
This chart compares the console attach rate for Nintendo evergreen titles in January and September of this year. As the chart shows, there was no significant change in the console attach rates for these four titles even though there was a combined sell-through of roughly 6 million systems in Japan, the US, and Europe over the course of that time. This implies that these titles are continuing to sell at a sustainable rate, and at the same pace as the hardware. We can expect the evergreen titles to continue to sell as long as the hardware continues to sell.
