Sega has a new animated logo for Sonic Team. According to the Creative Director, Kazuyuki Hoshino, this is due to Project Sonic ‘22. Other than Sonic Frontiers and Sonic Origins, there is going to be more of Sonic on merchandise and social media, as well as collaborations with artists and influencers. He states that he wants fans to know that “when they see this logo, they are guaranteed to get a good game from Sonic Team” and they are working towards that as their goal.
Speed is, of course, a key emphasis in the new logo. Yota Suzuki and Taiyo Yamamoto of flapper3 Inc. also note that the design started from the abstract image of Green Hill Zone. This is one of the most famous and iconic Zones in the Sonic franchise. Sega provided the assets for the rings in the logo.
You can see the logo, as well as the production process version of it, here.
The camera work helps to portray a sense of speed. Akira Ito of Marza Animation Planet Inc. also states that speed is a key element in both the logo and the Sonic franchise. So this logo animation combines speed with blue to create one that is very obviously “Sonic.” The designers hope that the logo will instill a sense of excitement for a new adventure.
Sonic Origins is readily available on the PS4, PS5, Xbox One, Xbox Series X, Nintendo Switch and Windows PC. Sonic Prime will premiere on Netflix in Winter 2022. Lastly, Sonic Frontiers will debut on the PS4, PS5, Xbox One, Xbox Series X, Nintendo Switch, and Windows PC on November 8, 2022.