Iwata Discusses Third-Party Resurgence on Wii

By Ishaan . May 12, 2009 . 8:45am

Iwata Discusses Third Party Resurgence on Wii

 

“Third-party games don’t sell on Wii.”

 

It’s a heated debate that is brought up all too often. Whether or not this theory holds any merit in the Western markets is up for debate.

 

However, one would be hard-pressed to present any evidence pointing to the contrary while monitoring the overall market situation in Japan. (If you haven’t been keeping up with with Japanese game market trends, I’d highly recommend NeoGAF’s excellent weekly Media Create threads.) Third-party sales on Wii in general are underwater and the recent release of the Monster Hunter G port can’t really be used as an accurate yardstick by which one could measure how well third-party games perform either.

 

It’s a disturbing situation to say the least and one that Nintendo president Satoru Iwata committed to addressing. From Nintendo’s financial results presentation for fiscal ’09:

 

When we look at the situation of Wii in Japan, we cannot say that the mechanism which worked on DS is working on Wii. Two years after its launch in Japan, in the latter half of the previous fiscal year, we were not able to largely increase the ratio of third party publishers sales in Japan.

 

However in Japan, the much-anticipated Monster Hunter Tri will be launched in the coming summer. Several new strong Wii titles are expected to follow. We recognize that this is an important, challenging time for us. We will challenge to increase the presence of third party titles on Wii.

 

Interesting remark. “Several new strong Wii titles are expected to follow.” Is Iwata saying that the release of Monster Hunter 3 will influence other Japanese publishers to release more games for the system in the same way the Dragon Quest IX for DS” announcement triggered a flood of DS RPGs? Keep in mind that DQX is going to be on Wii, too.

 

Or is he simply referring to the release of games that were shown off at last year’s October conference? Regardless, it’ll be interesting to see how Nintendo address the situation.


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  • Hero of Legend

    Don't forget about Samurai Warriors 3 which was unveiled at the conference last October as well, and Tales of Graces.

    Monster Hunter 3
    Dragon Quest X
    Samurai Warriors 3
    Tales of Graces

    Great quality software for certain, but there's not much of it. :(

    At least MH3 and SW3 are coming over. If you didn't know, an English voice actor in previous Samurai and Dynasty Warrior games leaked it by listing SW3 in her resume.

    I'm sure DQX and ToG are coming as well. :)

  • Hero of Legend

    Also, WHY is Nintendo and Pokemon classed seperately in that chart? Nintendo owns Pokemon. O_o

  • Ishaan

    DQX is virtually confirmed for North America. Iwata has gone on record saying that Nintendo will co-market the game with Square Enix to bring about awareness of the series.

    Also, the reason I didn't mention Tales of Graces is because there are going to be several “Tales of” games across various platforms this year, whereas MH3 and DQX are exclusives. The other two have are more likely to sway Japanese developers, although Graces will obviously contribute as well.

  • MadMirko

    That's why they are grouped together. ;)

    Nintendo owns the Pokemon company, which is really its own company. The light blue bar is Nintendo+ the Pokemon company, all other third parties are black. Trackers like Famitsu separate games from the Pokemon company from those of Nintendo, which is technically correct. Nintendo does not separate itself from Pokemon in the chart, but they have to explain this as it's done differently (by Famitsu f.ex.) and people could think that the third party ratio in the last bar is really below 31%.

  • lostinblue

    yeah, but they own it by being the major shareholder of the “pokémon company” or something.

    it always appears like that.

  • lostinblue

    if third parties don't sell on the wii it's their own fault, for starters most of them aren't even putting their bes projects and teams on it and then they expect to complain when they don't sell as much? it's like the outcome will always be the same and we're walking in circles… yet they're the one enforcing and perpectuating that circle.

    If I buy Ninjabread man it's pretty obvious after that I won't buy any game from that publisher… companies like ubisoft and the like can eventually get a bite on their ass due to that. they're playing with their image after all. A brand image is something that takes years to create.

    it's getting better now, sure, but still I'd say a lot more has to be done, FF7 is a good example, it paved way but also created userbase for that product. How can these third parties expect such market when they aren't creating it?

    It's like with DS and rockstar jumping on it only now, actually. How could they expect it to have the userbase for their games? but it is their fault in the first place (and they reached a point they couldn't ignore the platform/market anymore)

    Going by this, and the little petty war with some developers/publishers not wanting to develop or give their best effort for the Wii,… it's nothing more than being narrowminded and immature.

    And sadly I feel we have a very immature industry.

  • Akira

    Some minor companies wait for announcements from big companies to shift their works, hoping to get the market that other work share. Best example: FFVII on PSX, when announced, a large group of RPGs on the way to N64 changed to equal Square's choice. They are just playing safe, not risking on getting core games on Wii because of the lack of those announcements and the fear of not having a solid base on other games. That's the reason why Wii is full of crappy, party or family-friendly games. Companies believe, for wrong, that those are the games that sell on that console.

    What Wii needs is an intern change of politics and a shift of the 3rd Party “Wii Game” concept. Nintendo should give more warranties to those companies (Less Royalties per game, Developement help, MARKETING!!!) so they can feel safe in shifting the games towards Wii. By the other hand, 3rd Parties should drop the stupid concept of “Party Games Work for Wii” and focus on the core games. Casual gamers can go Hardcore if there is a good incentive, like giving a children a copy of Super Mario Galaxy or Smash Bros Brawl. I think some companies have the idea that Wii equals party or family games ONLY.

    Yes, we have a very inmature industry, full of old ideas and people who like to play safe.

  • Scypher

    Game Freak is a second-party developer for Nintendo, and not really a part of Nintendo proper. However, since Game Freak makes games exclusively for Nintendo, people practically consider them a first-party developer, and that distinction needs to be made on that graph.

  • Mazen

    Not major share holder Nintendo own 100% of Pokemon company,
    Taito opened a Cooking Mama company few months ago,

    they open these companies to lengthen these franshises life and stringth by making the employee of these companies know if these games die they will be unemployed and there are other reasons too, Sega did something simmilar in the DC days when it turned its development teams into companies like Smilebit, AM2, Overworks and many others.

  • http://www.siliconera.com Ishaan

    DQX is virtually confirmed for North America. Iwata has gone on record saying that Nintendo will co-market the game with Square Enix to bring about awareness of the series.

    Also, the reason I didn't mention Tales of Graces is because there are going to be several “Tales of” games across various platforms this year, whereas MH3 and DQX are exclusives. The other two are more likely to sway Japanese developers, although Graces will obviously contribute as well.

  • MadMirko

    That's why they are grouped together. ;)

    Nintendo owns the Pokemon company, which is really its own company. The light blue bar is Nintendo+ the Pokemon company, all other third parties are black. Trackers like Famitsu separate games from the Pokemon company from those of Nintendo, which is technically correct. Nintendo does not separate itself from Pokemon in the chart, but they have to explain this as it's done differently (by Famitsu f.ex.) and people could think that the third party ratio in the last bar is really below 31%.

  • lostinblue

    yeah, but they own it by being the major shareholder of the “pokémon company” or something.

    it always appears like that.

  • lostinblue

    if third parties don't sell on the wii it's their own fault, for starters most of them aren't even putting their bes projects and teams on it and then they expect to complain when they don't sell as much? it's like the outcome will always be the same and we're walking in circles… yet they're the one enforcing and perpectuating that circle.

    If I buy Ninjabread man it's pretty obvious after that I won't buy any game from that publisher… companies like ubisoft and the like can eventually get a bite on their ass due to that. they're playing with their image after all. A brand image is something that takes years to create.

    it's getting better now, sure, but still I'd say a lot more has to be done, FF7 is a good example, it paved way but also created userbase for that product. How can these third parties expect such market when they aren't creating it?

    It's like with DS and rockstar jumping on it only now, actually. How could they expect it to have the userbase for their games? but it is their fault in the first place (and they reached a point they couldn't ignore the platform/market anymore)

    Going by this, and the little petty war with some developers/publishers not wanting to develop or give their best effort for the Wii,… it's nothing more than being narrowminded and immature.

    And sadly I feel we have a very immature industry.

  • Akira

    Some minor companies wait for announcements from big companies to shift their works, hoping to get the market that other work share. Best example: FFVII on PSX, when announced, a large group of RPGs on the way to N64 changed to equal Square's choice. They are just playing safe, not risking on getting core games on Wii because of the lack of those announcements and the fear of not having a solid base on other games. That's the reason why Wii is full of crappy, party or family-friendly games. Companies believe, for wrong, that those are the games that sell on that console.

    What Wii needs is an intern change of politics and a shift of the 3rd Party “Wii Game” concept. Nintendo should give more warranties to those companies (Less Royalties per game, Developement help, MARKETING!!!) so they can feel safe in shifting the games towards Wii. By the other hand, 3rd Parties should drop the stupid concept of “Party Games Work for Wii” and focus on the core games. Casual gamers can go Hardcore if there is a good incentive, like giving a children a copy of Super Mario Galaxy or Smash Bros Brawl. I think some companies have the idea that Wii equals party or family games ONLY.

    Yes, we have a very inmature industry, full of old ideas and people who like to play safe.

  • http://superficialsubtext.com/ Elliot T.

    Game Freak is a second-party developer for Nintendo, and not really a part of Nintendo proper. However, since Game Freak makes games exclusively for Nintendo, people practically consider them a first-party developer, and that distinction needs to be made on that graph.

  • Mazen

    Not major share holder Nintendo own 100% of Pokemon company,
    Taito opened a Cooking Mama company few months ago,

    they open these companies to lengthen these franshises life and stringth by making the employee of these companies know if these games die they will be unemployed and there are other reasons too, Sega did something simmilar in the DC days when it turned its development teams into companies like Smilebit, AM2, Overworks and many others.

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