Europe, U.K. Retailers Hint At PSP Go Price

By Ishaan . June 29, 2009 . 5:42am PSP Go is going to retail for $250 in the U.S. — a price quite a few of our readers have questioned, considering the new device doesn’t include a UMD slot and therefore isn’t compatible with your existing game library. Americans don’t have it nearly as bad as Europeans though.


So, how much is PSP Go going to cost people in Europe?


If you live outside of the U.K., it’ll cost 250 Euros ($350). However, if you happen to live in the U.K., it’ll likely cost even more going by guide pre-order prices set by U.K. retailers. £229.99…which — using Yahoo’s currency converter — approximately comes to $380.


At this price it’s not hard to see why some retailers are wary of stocking the device. Speaking with Edge-Online, some smaller U.K. retailers are reporting zero pre-orders for the PSP Go with just three months to go until launch.


“From my point of view I’ve got to think, ‘Do I want to stock this?’ Right now I can’t see any justification for stocking it,” Chips’ joint MD Don McCabe told us. “Certainly I’m not getting the response from consumers.”


“I don’t have a single pre-order for PSP Go at the moment.”


While smaller retailers in the U.K. are wary, Sony Computer Entertainment America claims that, for the most part, retailers are embracing the new PSP. It’ll be interesting to see how the device does, considering the software line-up for the next few months is admittedly looking very good. Perhaps we’ll see a resurgence of PSP-3000 sales as opposed to several new PSP Go buyers?

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  • Matthew

    PSPgo causes such a problem for both retailers and gamers. Independent shops see the PSP line as dead because after the initial hardware sale what money do they make from it? They can sell top-up cards to buy games on PlayStation Network, but no actual games unless Sony decide to do retail sales with codes.

    It doesn’t get any better for gamers. Great, this is new hardware, but it’s much like the old hardware except none of my PSP games will play on it. Plus, it costs a premium price. So what do you do? Dump your old games, spend more money on new ones, and hope the PSP2 isn’t announced next year?

    Sony need to reduce the price before launch (Nintendo did it days before the Gamecube launch) and make it very clear what is happening with the UMD-to-digital game transfer policy.

    Gamers in the UK are used to getting ripped off, we always pay more for everything and as an extra kick in the nuts we usually get products 6 months after everyone else when the same product (games especially) are already selling at discount prices elsewhere in the world.

  • daizyujin

    Just get a PSP-3000 and forget this piece of junk. Seriously this is nuts. $380 for a portable is insane. I would rather stick my **** in a meat grinder.

    Ok maybe not but you get the point.

    Seriously though, what incentive do retailers have for stocking the damn thing. Sure they may sell a few accessories but after that they get nothing. They can use the prepaid card line but how many people actually use those? Especially since with Sony you don’t pay sales tax in the US on purchases. You do pay tax on the cards though so in essence it is more time consuming and it costs more.

    Besides, correct me if I am wrong but Europe don’t have these cards do they?

    • Matthew

      Not yet we don’t, but they will come with the PSPgo I should think

  • jarrodand

    This thing’s going to bomb so hard. What a clusterfuck.

  • TTTT

    I am still getting this. I wouldnt pay $380 for it though.

    Even though it is expensive, I dont know why people are so into hating it. Nintendo basically reintroduced the GameCube as the Wii for $250 and everyone though it was brilliant.

    Also, if you live in America, you can throw your PSP in the back of your Buick and drive to Applebees or wherever you hang out and carry your psp X000 and UMDs from your car for a two second walk. I live in Japan and dont want to carry the PSP as it is with all the UMDs all over the place. With the PSPgo, I can take it around a lot more easily in my bag while I ride the train.

    And I am not really caring about retailers that much these days. They are all chain stores anyway, all the mom and pop game shops(any shops) are gone unfortunately. I would rather download a game then have to go to Bic, Yodobashi, (or even Best Buy when I am in the states)

    • TTTT

      rereading my comment about the Wii, I realize the people did not think it was brilliant because it was $250. Perhaps not the best example.

      • jarrodand

        Yeah, nevermind Wii’s much expanded featureset/capability beyond GameCube (faster chipset, 4x RAM, wifi, web browser, motion/IR controls, Wii Sports pack in, virtual console, etc, etc). Plus it had full backwards compatibility anyway, something the Go can’t even boast lacking a UMD drive.

        • TTTT

          it was kind of a bad comparison and kind of off of the point I was trying to make. Wii certainly could have been sold for much less(it has fancy features, but it is around PSP-PS2-GC-XBOX level graphics) and I think Sony is looking at that and trying to make a profit on their machines for a change, something that they never really had in their business model.

          my main point is that there is value in a lightweight UMD-less PSP(which of course is not back compatible with UMDs!haha)

    • daizyujin

      No actually it is a very valid point. While there are differences, $250 always was too much for the Wii. It might be somewhat different but it still was far too much in 2006 and it sure as hell is too much in 2009. Of course all the PSP Go has to do is sell well and everybody will then say the price is justified. Had the Wii flopped, I can almost guanrentee you that the price would have been blamed.

      The tech inside is not as different as Jassodand and other Wii lovers on here like to make it out to be. Basically, it is an overclocked gamecube with more ram and wifi. Like it or not, the system could have been sold at $200 for a profit from day one.

      The Wii is for sure being sold at a premium when you compare its tech to other consoles. The PS3 may be the most expensive, but if you do a comparison of price versus what you get internally, it is the best deal of the three.

      • jarrodand

        The bump to $250 was likely due to forced Wii Sports inclusion. Otherwise Wii probably would launched around $200, like it did in Japan. And the only reason we haven’t seen a price drop yet is it’s record breaking success. If the thing would’ve limped out the gates like GameCube did, it’d be $99 by now no question.

        It’s still a flawed comparison though, as Wii was really a wholly new platform, despite it’s recycled tech. Go is more comparable to a midstream platform repackaging, like DSi. Only it takes away features rather than adding them.

        • daizyujin

          I will give you most of that, the DSi seems to me to be more of a stop gap product, which is basically what the PSP Go is as well. Frankly, I am just sick of these companies taking all these baby steps. The DS is now almost 5 years old, it is time for a true new platform. It really is showing its age.

          I still don’t buy the inclusion of WiiSports as a reason to bump the system up $50 in price. For one the game feels more like a tech demo. It lacks the depth to be compared to earlier Nintendo pack-ins like Super Mario World,but more important, the disc and packaging don’t even come close to costing what a cart did back in 1991. It is a nice gesture, but hardly an excuse to bump the price up $50. Nintendo had no idea at the time the system was going to be as big as it was, hence the slow buildup of stock. Therefore the point was the same, they sold it at a premium. They just got lucky. The Wii’s success is a combination of many factors, a lot of them just the product being in the right place at the right time with the right marketing, not because it was ever “a good deal.”

          • jarrodand

            Actually, bundling Wii Sports was more a strategic decision, as focus groups seemed to single it out as the best of Nintendo’s launch titles tested. Nintendo did it help sell Wii to the mainstream, to help them really grasp the ideology behind the new interface, but the added value of pack-in was probably the reason for the price coming in at the ceiling of what Nintendo originally promised ($199-$250). Subjective quality assessments are beside the point (and yours run counter to popular opinion anyway), added value is still added value.

            And again, I think Japan shows the model for what we could’ve seen. They got a cheaper Wii and Wii Sports standalone. Without Wii Sports packed in, you can safely bet the Wii wouldn’t have sold for $249.99. If anything, I’d say Nintendo’s early uncertainty with the platform’s future supports this thinking more than discredits it…

          • daizyujin

            You are full of it.

            Seriously, because my opinion runs counter to popular opinion it is wrong eh? Whatever. You seem to have no grasp of costs of production. But hey what do I know? I only am a consumer they have alienated completely, somebody who bought their former console and over 60 games for the damn thing. That is the problem with this site anymore. You and a few others seem to be on a Nintendo loving fan trip and frankly, I am sick of it. Get your head out of Nintendo’s ass and see the truth. The system is overpriced by comparisson based on the value of the included items. you just can’t stack it against it’s competitor’s offerings dollar for dollar and not come to the same conclusion unless you think that the market knows and can judge everything, something we know isn’t true. Nothing in the box is even close to making it worth $250 and with the system nearing it’s third anniversary, this is even more true, but hey, falling sales of the system don’t tell anything do they? Anybody at this point that drops $250 on the machine is loosing their mind. But hey, Apple fanboys are the same way, paying way more for an underpowered item than they need to just because it has the Apple logo on it. I should know better than to talk to you though. You have prooven without a doubt that you are the biggest Nintendo fanboy on this site. Bar none.

          • daizyujin

            One more thing. “Added value” is more or less a marketing term for “lets put something diddly in and charge a premium for it. This has been discussed in numerous places. Believe it or not, my degree is in marketing. Which is why I can safely say that marketing is the only reason the Wii has sold well. Quality of software is second tier. And I maintain Wii Sports is a tech demo that Nintendo fleshed out (barely) and used as an excuse to raise the system’s price by $50 in order to jip people on 10 year old technology. These are all techniques I learned in my classes, and laughed at the fact people would be stupid enough to fall for them. I was wrong there, dead wrong and I admit it.

            I have tried to keep an open mind but it is hard when it seems like Wii Fanboys have to use system sales and commercial success as the sole carrying point for the system. It sure doesn’t get nearly the critical acclaim from much of anybody and when quality titles with decent budgets are released for the system, they flop.

            The fact is I can bring up 25 legit points and you will still find some bullcrap response as to why I am wrong so I am not even going to try.

          • jarrodand

            @ daizyujin

            Well, I’ll try to address the few points you attempted between your tantrums and name calling… here goes…

            1) I never said your opinion is “wrong”, indeed I said quality assessments were inherently subjective. It’s not really something one can get “right” or “wrong”.

            2) I’m not arguing in favor or justification of Wii’s pricepoint. That’s purely your misread, I was just trying to point how the price point was likely reached in the west versus Japan, and why it’s a flawed parallel for PSP Go.

            3) As a student of marketing and a fan of videogames, I sincerely hope you don’t ascribe all Wii’s success purely to smart marketing alone. I think a serious case can made for the appeal of the interface at the conceptual level alone, it’s what draws people in and what the “marketing” is based off. Software, ultimately, is always what drives hardware though. And Nintendo has a pretty immediately recognizable track record there (Super Mario Bros., Tetris, Pokemon, Nintendogs, Brain-Age, Wii Sports, Wii Fit, etc).

            4) Added value is added value. It’s NXE, it’s backwards compatibility, it’s a bigger HDD, it’s Blue-ray, it’s wifi, it’s Wii Sports. In the end, it doesn’t matter if you think it’s a glorified tech demo (which honestly, is a read I wouldn’t disagree with), Wii Sports is literally what sold Wii to a good portion of it’s audience.

            5) Watch who you’re calling a fanboy. I can’t even think of 60 GameCube games worth playing, much less worth purchasing. lol

    • Chow

      The thing about the Wii’s backward compatibility (or any other system, for that matter) is that new Wii owners can just give their old Gamecubes to somebody else, who in turn could possibly get more Gamecube games. They’d basically be opening up more consumers to their market this way.

      I think the PSP Go! should try a method similar to this. As in, find some way to make it so that UMD owners have a one-time, one-PSP-Go! voucher/download (via serial number), associated with one PSP Go!/PSN account, and let them do anything they want with the old UMD, such as giving it to a friend/relative, who in turn would buy the old series PSP systems. This way, they’d also open up more consumers to their market who may or may not start buying new UMDs.

  • QBasic


    • Chow

      PSP Stop!

      • Hraesvelgr

        PSP Garbage!…wait guys, I think I did it wrong. :(

    • Aoshi00

      lol, “PSP No Go” and “PSP Stop”, funniest thing I heard after a long day from work, thanks guys.

  • Aoshi00

    I know, I almost burst out laughing when Kaz Hirai said 250 Euro after $250 for the US. Same for PS3 too right, it was 600 Euro at launch.

    I’m really put off by the unreasonable price tag, but I really wonder how this thing will sell.. this would cater to people who have iphones and want everything to be hip?

    • TTTT

      who will this cater to?
      please read my top comment above not the Wii part because it will just get off subject :)

      I am a sucker for hip gadgets too bad PSPgo isnt quite hip enough to satisfy that urge.

  • Aoshi00

    BTW, does PSP Go even have video out anymore? One of the biggest upgrades from 1000 to 2000 was the ability to play on a big TV w/ component cable, despite the screen being boxed in w/ black edges all around. If this thing has no UMD and video out, that’s like 2 steps backward.. for $150, I would probably give it a chance.. and you have the supposed PSP Go phone, this is too much…

  • Strike_Man

    I aready own a Game Boy Micro. I have no further need for yet another system that is priced higher than its counterpart while offering fewer features at the same time.

  • Ben

    ¬¬ The UK comes bottom of the pile, again… Just because you don’t have the software in your hands doesn’t mean that you don’t have to buy it in the shops, instead of having just pre-paid cards introduced, why not have pre-paid games instead just for psp go. I don’t know why I’m worrying anyway, if its anywhere above £180 then I won’t touch it with a bargepole (long live psp3000 if thats the case)

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