Nintendo DSi XL Purchase Intent High Among 30-Year-Olds In Japan

By Ishaan . November 29, 2009 . 11:12am


The results of a survey on purchase intent for the DSi LL conducted by Japanese group Orimo have been released, according to a report at Inside Games. A total of 416 people took the survey, with the male:female ratio being 212 : 204.


Of the total people surveyed, 26.4% indicated that they "wanted to buy it a lot" or "kind of wanted to buy it." Purchase intent for the device was particularly high among men and women in their 30s. 28.3% of potential buyers were 30-something males and 24.5% were female. However, the DSi LL seems to appeal most greatly to men in their 40s, who comprised 31.7% of consumers that were interested in buying the device. This makes sense as Nintendo targeted the DSi LL at an older audience that may have trouble reading text on a smaller screen.


Here are some other interesting facts from the survey. Do note that these figures may not be accurate as 416 people are hardly a representation of the entire market.


  • 30% of people surveyed that own a PSP are men in their 30s.
  • 21% of people surveyed that own a PSP are women in their 30s.
  • 22.5% of people surveyed that own a PSP are women in their 20s.
  • over 40% of people surveyed that own a DS Lite are women aged 30-39.

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  • MadMirko

    “May” not be accurate with a sample of only 416 people? Heh.

  • WildArms

    Well i think is logical since we humans tend to lose vision at some point of our ages xD (or maybe just 3something people years old have more moneh) though i think 3something years is too early, maybe the generation of gamers lose it sooner? bah, ill see it personally once 11 years has passed

    • Aoshi00

      Unfortunately things do start to go downhill once you hit the big 30 I tells ya, metabolism slowing down and whatnot. Of course people stare at TVs, portables, smart phones, and computer monitors all day long don’t help w/ eyesight either. But yeah, bigger screen is better. Still, count me as one of those who “is very interested”. Wow, that thing IS huge, a Wii box in comparison demonstrates that very well.

    • matty

      This thought hasn’t really entered my mind, surprisingly. I’ve been playing games since childhood, but I also had bad vision then, too. The DSi screen is fine for now, but maybe down the road…

  • Tokyo Guy

    When it comes to the trains, I definitely see more women with DS handhelds and more men with PSPs.

  • Sean Rohde

    i think it’s more that this is the age group that still plays video games regularly and can afford to by all the new toys.

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