Quantum Theory To Be Tecmo’s “Third Pillar”

By Ishaan . January 28, 2010 . 1:02pm


Surprisingly, Quantum Theory producer Yasuo Egawa stated that targeting new audiences – women, specifically – has been Tecmo’s new focus in the last three or four years. Perhaps this is why Quantum Theory features a prominent female co-op partner.


“Most thirdperson shooters are just full of men; big, sweaty men. So we thought we could bring a softer character into the genre. We’re Tecmo – we’re good at female characters!” the game’s character designer, Hiroyuki Yazaki, told Edge.


In addition to targeting the female audience, Tecmo also intend to strengthen their foothold in the West. Quantum Theory, does, after all, look a lot like Gears of War. Egawa believes the key to maintaining a presence in Japan and abroad is a careful balance of elements that appeal to both markets. Addressing this point, he said: “Thirdperson shooters aren’t so popular in Japan, but if we try to pitch the game in a way that a Japanese audience will better understand, we could alienate the western audience. It’s a balancing act… We need to present it to the Japanese audience in a different way. We have to focus on story and characters, which a Japanese player might value more than a western player.”


Egawa also said that Quantum Theory is intended to be a “third pillar” for publisher Tecmo, alongside staple franchises such as Ninja Gaiden and Dead or Alive.

Read more stories about & & & on Siliconera.

  • nyoron

    We have to focus on story and characters, which a Japanese player might value more than a western player.True or not, I feel like he’s going get some flack for saying that.

    • Hraesvelgr

      As he should. If I had to pick the top three video games for story and characters, they’d all be western games, even though I’d like to include to Japanese games in my “overall” list (hard to say what I’d pick, though).

      I mean, I love the story and characters in a lot of Japanese games, even some really simple, overdone ones, but I think western games are better in this regard… at least, as far as RPGs go.

    • thebanditking

      Bingo, thats exactly why I tend to like Japanese games more. Though its not fair to say that about all western games, as there are plenty of story and character driven experiences to be had, though if we were talking RPGs I would say he hit the nail on the head.

    • JeremyR

      I dunno. Stories in games from both regions are pretty terrible, full of cliche and often annoying characters.

      One thing though about Japanese games, is they tend to be written for a much, much younger audience, and frequently feature children as main (or supporting characters). I didn’t mind this when I was younger, but now that I am middle aged, I’m starting to find it increasingly uncomfortable.

    • malek86

      It should be worth noting that any of the adventure games of old (from the likes of Infogrames, Lucasarts and Sierra), probably had better characters and story than all the japanese RPGs put together. So I wouldn’t say that western players don’t value characters and story.

      Of course, that genre isn’t nearly as popular today…

    • Tokyo Guy

      I think it should be edited to say “We have to focus on CLICHED story and characters, which a Japanese OTAKU player might value more than a western player.”

      Because IMHO if there is one clear difference between characterizations and story in Japanese and Western games, it’s that the former is horribly prone to using stale, cliched anime and manga concepts whereas the latter is more interested in making believable, realistic ones. I mean just take a look at Final Fantasy 13’s characters for example.

  • badmoogle

    “We’re Tecmo – we’re good at boob physics!”


    • “…

      What do you mean ‘that won’t attract more female players’?!”

      • badmoogle

        Everyone knows that good boob physics are very important to female gamers.Duh.:p

  • malek86

    Doesn’t this game also have a big sweaty man as main character? And doesn’t RE5 already have a prominent female co-op partner?

    Anyway, i don’t think that just adding good characters and some story will suddenly make it appeal to the japanese audience.

    • Hraesvelgr

      Yeah, characters and story are not an automatic draw. Looking at some of the most popular games in Japan can tell anyone that much.

  • thebanditking

    Its funny to hear them try and drum up positive press considering the general opinion on this games is its generic, bland and runs poorly even on its lead platform PS3. I want to be wrong but I dont think I will be.

  • Kris

    You’ve got to add a lot more cement before that becomes a pillar.

  • Tokyo Guy

    I’m curious as to how exactly Ninja Gaiden and Dead or Alive will remain as “pillars” when the man responsible for both quit the company.

    • I think we’ll be able to judge Hayashi’s capabilities over the next year or so. I like the guy, and his work on NG: Dragon Sword was awesome. But then, I’m just not a very big fan of Itagaki personally.

      • Kris

        I agree, it seems like Hayashi’s been doing a pretty good job. He doesn’t have the same charisma as Itagaki, but he seems to have a passion for what he does.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos