New Super Mario Bros. Wii Selling Least In Europe

By Ishaan . May 10, 2010 . 7:52am

New Super Mario Bros. Wii has been a roaring success, with 14.7 million units sold to date, and it continues to sell consistently, making it another successful title in the long-term by Nintendo’s standards. However, if you break the sales down by region, it looks something like this:



Notice the lower sales curve in Europe? Nintendo did, too, and Satoru Iwata pointed it out to investors with an explanation:


“In Japan and in the United States, video games established its position as a part of pop culture when the original Super Mario Bros. launched back in the days when we were selling Famicom in Japan and Nintendo Entertainment System or NES for short in the U.S. Back then, a lot of people must have enjoyed playing Super Mario Bros. and the fond memories must have remained in their hearts.


On the contrary, in Europe, Nintendo did not have its own subsidiary to market its products, and NES did not spread as widely as in Japan or in the U.S. Because of this background, Europeans may feel less nostalgia for Super Mario than the Japanese or the Americans, which may have caused the comparatively weaker sales of this software so far in Europe.”


However, Iwata concluded, sales potential for Mario games in Europe is vast, and Nintendo look forward to the sales progress of the series. Perhaps this is why, in addition to Japan, Europe, too, is getting the “Super Mario Galaxy 2 for beginners” DVD pack-in with the game.

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  • Extra_Life

    Aaah, that’s because I haven’t bought it yet.

  • Jaxx-Leviathan

    I was aware of the lower sales here in the middle-region, but saying it is because we feel less nostalgic about the Super Mario-franchise as a whole is wrong IMO. In my case I was just a tad bit too late, as my fondness and eventual nostalgia of Mario and gang started in Super Mario Bros. 2 and soon especially in the sequel and onwards. I’m glad they do achknowledge that Mario is a well-loved character in general in Europe though, I do not want to miss out on future Mario games.

  • cowcow

    They got an excuse for everything dont they

    • Joanna

      Well you could look at it that way, or you could see it as an obstacle they are acknowledging and with this acknowledgment as their first step, Nintendo is now trying to come up with strategies to increase sales in Europe. Not that I really care, I’m just saying most companies have to look at their failures and analyze them so they can come up with strategies to do better.

      • cowcow

        pshh……3.5 million is hardly a “failure”

        • Joanna

          you know what a mean, Nintendo knows it could do better.

  • ECM

    And, of course, the fact that Euro-land is Pirate Inc.

  • kupomogli

    Nintendo subtly said “We can slap Mario on anything and you people will buy it. Europe, not so much. “

    • malek86

      Mind you, they just need to slap it on a slightly different way. Europe bought more copies of Mario & Sonic than US and JP combined, so yeah. We really like Mario too. Or maybe we just really like party/sport games.

      • Well, there are two FIFA titles on the UK charts right now, so I guess you do, heh.

        At any rate, I’ve always saw the majority of Europe as Sonic/Sega country, as I’ve haven’t come across many game forums with Mario fans in Europe, but -a lot- of Sega fans (personally, I have little to zero interest in either of their games, so maybe I’m jaded towards all that, anyway :P)
        UK Resistance is an excellent/hilarious site that covers this phenomenon!

        • malek86

          That’s because Sega is (well, was) more awesome than Nintendo. Nintendo can only dream of making anything like Rez, JSR and Shenmue. We Europeans clearly understand that.

          • Jaxx-Leviathan

            Ah right, Nintendo have nothing on Sega, Nintendo titles have never amounted to anything in the league of Sega’s pearls. Come on, you either have to as sarcastic as I just was or you are seriously suffering the bad fandom-induced blindness.

          • malek86

            A bit of this and a bit of that. I was being sarcastic, but then, it’s also true that I prefer Sega’s approach to gaming. They usually experiment more, even if sometimes incurring in mistakes, whereas Nintendo prefers to remain within the boundaries of what they can do best, generally improving on their previous efforts. That’s why Sega games cover more genres, albeit with mixed results.

  • crunc

    But Japan’s line in that graph doesn’t appear much higher then Europe’s, and Japan’s even seems to be tailing off when Europe’s isn’t. The US outselling both by a wide a margin. So what’s the reason for the relatively lower sales in Japan?

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